Strategic

Management and
Business Policy
BITS Pilani Dr. Shaili Singh
Pilani Campus Department of Management
 BITS Pilani
Pilani Campus

MBA ZG611, Strategic Management

and Business Policy
Session No. 1
Content

• Course Handout
• Introduction
• Robinhood Case
• Case Discussion
• What is Strategic Management?

BITS Pilani, Pilani Campus

Course Handout

• Shared on e-learning platform

• SM Session 1 /MBA ZG611 COURSE HANDOUT.docx

BITS Pilani, Pilani Campus

Introduction

• What is strategic management?

• Long term plan
• Short term plan
• Forecasting
• Operational excellence
• Financial planning
• Engaging top management
• Resource utilization planning
• Lower or middle level managers actions
• Purposeful actions
• Scanning external environment
• Knowing your capabilities and resources
• Strategic thinking
• Strategic positioning

BITS Pilani, Pilani Campus

Robinhood case

SM Session 1 /Robinhood.pdf

BITS Pilani, Pilani Campus

Case Discussion

1. What are the problems that Robin Hood is facing?

2. Can the problems be classified in terms of urgency and
importance?
3. What are the various options available?
4. What are the advantages and risks of each of these
options?
5. How will you choose between the options when each of
them have significant risks and rewards? How will you
judge probability of success for Robin Hood?

BITS Pilani, Pilani Campus

Case Discussion

BITS Pilani, Pilani Campus

Reconsider..

• What is strategic management?

• Long term plan
• Short term plan
• Forecasting
• Operational excellence
• Financial planning
• Engaging top management
• Resource utilization planning
• Lower or middle level managers actions
• Purposeful actions
• Scanning external environment
• Knowing your capabilities
• Strategic thinking
• Strategic positioning

BITS Pilani, Pilani Campus

What is Strategic
Management?
• How to make strategic choices based on one's
capabilities and understanding the external forces

• Making choices in multiple horizons

• Strategy scholars Donald Hambrick and James

Fredrickson propose that a good strategy has five
elements, providing answers to five questions:
– Arenas: Where will we be active?
– Vehicles: How will we get there?
– Differentiators: How will we win in the marketplace?
– Staging: What will be our speed and sequence of moves?
– Economic logic: How will we obtain our returns?

BITS Pilani, Pilani Campus

Strategic Management
Model

BITS Pilani, Pilani Campus

Strategic Positioning

1. Strategy is the creation of unique and valuable position,

involving a different set of activities
2. Strategy requires you to make tradeoffs in competing-to
choose what not to do
3. Strategy involves creating fit among a company’s
activities

BITS Pilani, Pilani Campus

BITS Pilani, Pilani Campus