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RISK MANAGEMENT
RISK MANAGEMENT PROCESS

A working definition of event risk is any future incident that will


negatively influence the event.

The British Standards Institution (BSI, 2002a, p. 7) defines risk


management as the:
• Systematic application of management policies, procedures and
practices to the tasks of establishing
• The context, identifying, analysing, evaluating, treating, monitoring and
communicating risk.

Glenn A. J. Bowdin, Johnny Allen, William O’Toole, Robert Harris, Ian


McDonnell, (2006). Event Management (2th edn). Routledge, p.318,319
RISK MANAGEMENT PROCESS

The safe management of music events,


concerts and festivals
Five phases where risk can be assessed:
 1. Build-up: venue design, competent workers, contractors
and subcontractors
 2. Load in: safe delivery and installation of equipment
 3. Show: crowd, transport, welfare and disaster strategies
 4. Load out: safe removal of equips and services
 5. Breakdown: Post-event management
Glenn A. J. Bowdin, Johnny Allen, William O’Toole, Robert Harris, Ian
McDonnell, (2006). Event Management (2th edn). Routledge, p.319,320
RISK MANAGEMENT PROCESS

The main areas of risk


Administration
Marketing and public relations
Health and safety
Crowd management
Security
Transport

Glenn A. J. Bowdin, Johnny Allen, William O’Toole, Robert Harris, Ian


McDonnell, (2006). Event Management (2th edn). Routledge, p.320
3. NINE STEPS TO ASSESS THE RISKS
Nine steps to assess the risks associated with staging event
Step 1: Step 4: Step 7:
Understanding Evaluating the Specific event
context Risk risks

Step 2:
Step 8:
Identifying Step 5: Control
Recording
risks

Step 6:
Step 3:
Mitigating Step 9 Review
Decision
actions
3. NINE STEPS TO ASSESS THE RISKS

Step 1: Understanding context


The context of risk management includes the type of
event, the management structure, the stakeholder
analysis and the general risk environment.

For example:
- Type of event: small events -> low budget for
equipments -> technical issue (technical)

Glenn A. J. Bowdin, Johnny Allen, William O’Toole, Robert Harris, Ian


McDonnell, (2006). Event Management (2th edn). Routledge, p.321
3. NINE STEPS TO ASSESS THE RISKS

Step 2: Identifying risks


-Pre-empting problems requires skill, experience
and knowledge. Something that appears safe to
some of the event staff may contain hidden
dangers.
-For large or complex events, an event risk
consultant may be hired
For example:
Risk Identified: Technical Issue (Sound) – Not
dangerous but can bring unpleasant experience
Glenn A. J. Bowdin, Johnny Allen, William O’Toole, Robert Harris, Ian
McDonnell, (2006). Event Management (2th edn). Routledge, p.321,322
3. NINE STEPS TO ASSESS THE RISKS
Step 2: Identifying risks
Identification techniques
1. Work breakdown structure: build-up, load in, show, load out,
breakdown
2. Test events: to test the facilities, equipments and other resources
3. Internal/external: to assist risk analysis
4. Fault diagram: to discover risk by looking at their impact and finding
possible cause
5. Incident report: to study past incident reports
6. Contingency plan: to device an alternative plan
7. Scenario development and tabletop exercises: to uncover risks with
“What if”
8. Consultation: to work with a consultant
Glenn A. J. Bowdin, Johnny Allen, William O’Toole, Robert Harris, Ian
McDonnell, (2006). Event Management (2th edn). Routledge, p.321.322.
3. NINE STEPS TO ASSESS THE RISKS

Step 3: Decision
Decide on who may be harmed. This may include,
for example:
- People particularly at risk
Ex: young workers, trainees .
- People not familiar with the site
Ex: contractors, visitors, members of the public

Glenn A. J. Bowdin, Johnny Allen, William O’Toole, Robert Harris, Ian


McDonnell, (2006). Event Management (2th edn). Routledge, p.323
3. NINE STEPS TO ASSESS THE RISKS

Step 4: Evaluating the risk


Once the risks are accurately described, they should be
mapped according to:
- the likelihood of them occurring (for example, on a five-
point scale from rare to almost certain)
- the consequence if they do occur (for example, on a
five-point scale from insignificant to catastrophic)

Glenn A. J. Bowdin, Johnny Allen, William O’Toole, Robert Harris, Ian


McDonnell, (2006). Event Management (2th edn). Routledge, p.323-324
3. NINE STEPS TO ASSESS THE RISKS

Step 5: Control
 Changing the likelihood
 Changing the consequence
 Accepting the risk
 Transferring the risk to another party
For example: Technical Issue (Audio)
- Changing the consequence of missing a performance by using
back-up audio
- The audiences stills get to enjoy the event to the fullest

Glenn A. J. Bowdin, Johnny Allen, William O’Toole, Robert Harris, Ian


McDonnell, (2006). Event Management (2th edn). Routledge, p.147-p.148.
3. NINE STEPS TO ASSESS THE RISKS

Step 5: Control
 Risk control strategy
In his comprehensive manual on risk management for events,
Berlonghi (1990) suggests:
- Cancel and avoid the risk
- Diminish the risk
- Reduce the severity of risks that do
- Devise back-ups and alternatives
- Distribute the risk
- Transfer the risk

Glenn A. J. Bowdin, Johnny Allen, William O’Toole, Robert Harris, Ian


McDonnell, (2006). Event Management (2th edn). Routledge, p.324
3. NINE STEPS TO ASSESS THE RISKS

Step 6: Mitigating action


Based on recommendations of the USA Emergency Management Institute.
Some items unattended being left -> how to handle unattended
packages -> written plan for all personnel to follow
Concealment areas -> conduct a security sweep of the venue

A back-up audio is an example of reducing the consequence of a


sound technical issue.

Glenn A. J. Bowdin, Johnny Allen, William O’Toole, Robert Harris, Ian


McDonnell, (2006). Event Management (2th edn). Routledge, p.325
3. NINE STEPS TO ASSESS THE RISKS

Step 6: Mitigating action


+Risk communication
Effective risk communication includes :
- Understanding the terminology of risk
- Informal methods of communication
The process of risk communication includes:
- The distribution of the risk plan.
- The output or deliverable.
- The plan containing a list of identified risks, assessment, the plan of
action, who is responsible and the timeline for implementation.

Glenn A. J. Bowdin, Johnny Allen, William O’Toole, Robert Harris, Ian


McDonnell, (2006). Event Management (2th edn). Routledge, p.326
3. NINE STEPS TO ASSESS THE RISKS

Step 6: Mitigating action


The risk register is a plan that is constantly updated and
revised
It can:
1. be a live management tool.
2. track risks so they are not forgotten.
3. be proof of actions for a work-in-progress report.
4. help prove competent management.
5. assist risk identification and planning.
6. allow staff and senior management a role in risk management.
7. communicate the main issues, simply and clearly
Glenn A. J. Bowdin, Johnny Allen, William O’Toole, Robert Harris, Ian
McDonnell, (2006). Event Management (2th edn). Routledge, p.326
3. NINE STEPS TO ASSESS THE RISKS

Step 6: Mitigating action


Specific event risks
Examples of dangerous crowd behaviour at music events:
- Crowd surges
- Slam dancing
- Stage diving
- Crowd surfing
3. NINE STEPS TO ASSESS THE RISKS

Step 6: Mitigating action


Specific event risks
Examples of dangerous crowd behaviour at music events:
- Crowd surges
3. NINE STEPS TO ASSESS THE RISKS

Step 6: Mitigating action


Specific event risks
Examples of dangerous crowd behaviour at music events:

- Slam dancing
3. NINE STEPS TO ASSESS THE RISKS

Step 6: Mitigating action


Specific event risks
Examples of dangerous crowd behaviour at music events:

- Stage diving
3. NINE STEPS TO ASSESS THE RISKS

Step 6: Mitigating action


Specific event risks
Examples of dangerous crowd behaviour at music events:

- Crowd surfing
3. NINE STEPS TO ASSESS THE RISKS

Step 7: Crowd management and crowd control


The two terms often confused are crowd control and
crowd management. As Abbot (2000, p. 105) points
out:
- The former includes the facilitation, employment
and movement of crowds
- The latter relates to the steps taken once the
crowd has lost control.

Glenn A. J. Bowdin, Johnny Allen, William O’Toole, Robert Harris, Ian


McDonnell, (2006). Event Management (2th edn). Routledge, p.327
3. NINE STEPS TO ASSESS THE RISKS

Step 7: Crowd management and crowd control


Crowd risk management is also a function of the type of audience and
their standards of behaviour.
The expectations of the crowd can be managed with the right kind of
information being sent out prior to the event
Some factors should be considered:
- Alcohol and drugs
- Communication
- Stewarding and security
- Environment
- Emergency
Glenn A. J. Bowdin, Johnny Allen, William O’Toole, Robert Harris, Ian
McDonnell, (2006). Event Management (2th edn). Routledge, p.327-328
3. NINE STEPS TO ASSESS THE RISKS

Step 8: Recording
Advisable
Suitable and sufficient to demonstrate
Accurate records -> monitoring hazards
Step 9: Review
Evaluating the successes and failures of the risk control strategy
is central to the planning of future events. The event company
must be a ‘learning organization’.
The analysis of, and response to, feedback is essential to this
process.
Glenn A. J. Bowdin, Johnny Allen, William O’Toole, Robert Harris, Ian
McDonnell, (2006). Event Management (2th edn). Routledge, p.329

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