Chaper 2

Export Sales
MSC Tăng Minh Hưởng
 Why Export Sales are Necessary:
- Increase Revenue, profit
- Enhance Brand Value

Add a footer
 Methods, Tasks
Establishing a professional sales team (sales
executives):
• Proficiency in foreign languages: English (with the
possibility of adding Chinese, French, etc.).
• Understanding of products, markets, and customers
(customer psychology).
• Familiarity with Foreign Trade Technical Expertise
(Sales Contracts, International Payment,
Incoterms...).
• Strong soft skills (communication skills, negotiation
skills, good information searching skills...).
• Agility, perseverance, diligence.
• Ability to handle high pressure.

Add a footer
 Methods, Tasks
Building a Professional E-commerce Website:
• Multilingual support: English, Chinese, French.
• Achieving high rankings on search engines (Search Engine
Optimization: SEO, Google ADS...).
• User-friendly interface.
• Information (text, images) on the website (business,
products) must be comprehensive, accurate, and updated.
• High interactivity.
• Ensuring technical elements (security, multimedia support,
domain name...) are in place.

Add a footer
 Methods, Tasks
Establishing a Storefront on the B2B E-commerce
Platform, alibaba.com (the most popular and
effective B2B e-commerce platform today)
• Founder: Jack Ma
• Goods: General, with moderate and low value,
including a moderate amount of scientific and
technological content.
• Corporate: Small to medium-sized.
• Purchasing:
• Gold Supplier: Recommended for purchasing.
• Free Member: Casual selling, poses risks.
• Setting up the storefront: OSB, EDX...

04/08/2024 Add a footer

 Methods, Tasks
Participate in trade fairs, investment promotion
conferences, and working delegations.
• Search for trade fairs and exhibitions.
• Participate in investment promotion conferences.
• Join working delegations.

Add a footer
 Methods, Tasks
Participate in international bidding.
Case study:
The World Bank sponsors a $20 million grant for the Government of Laos to innovate education. The Laos
Ministry of Education has a $1 million project, aiming to renew 500,000 sets of desks for primary, secondary,
and high school students in Laos.
Step 1: The Laos Ministry of Education develops an international bidding dossier, including information on
the total estimated price, product items, technical specifications, timeline, and posts the bidding invitation
on international bidding websites or sells directly.
Step 2: Businesses from various countries (such as Hoa Phat Furniture, Xuan Hoa...) (referred to as
contractors) seek information, research, and prepare bidding documents, then submit them.
Step 3: The Laos Ministry of Education evaluates the bidding documents and selects the winning contractor
(such as Hoa Phat) based on factors such as cost, technical characteristics, finances, and experience.
Step 4: The Laos Ministry of Education announces Hoa Phat as the winning bidder.
Step 5: The Laos Ministry of Education and Hoa Phat sign an international trade contract.
Step 6: Hoa Phat proceeds to the implementation phase of the international trade contract.
Add a footer
Methods, Tasks
Procurement and exploitation of Databases from various suppliers.

Add a footer
 Exercises
• Complete exercises BT1, BT2, BT7, and BT8.
• Submit your assignments via the Google link sent in the class group.

04/08/2024 Add a footer

04/08/2024 Add a footer
04/08/2024 Add a footer
04/08/2024 Add a footer