Workshop

Online marketing

Engineering / metal
parts sector

Joost van der Kooij

January, 2015

Objectives

On the menu: your website and online promotion

:: Topics
Usability including calls to action
Optimising sitemap and homepage
Effective product presentation
Enhancing visibility - SEO (Nr 1 in Google)
E-mail alerts/newsletters
Social media (Twitter, LinkedIn)
Evaluation and planning (Google Analytics)
:: Your website / assessment, improvement plan & coaching

Joost van der Kooij - The impossible takes a bit longer

:: Globally Cool - www.globallycool.nl
-

Consultant, trainer, CBI expert since 2004

Market intelligence, online marketing, social media
Over 1,000 international b2b studies (incl industry)
More than 2500 businessmen trained
Vietnam (SIDEC, Vietrade, ITPC, Haiphong), Indonesia,
Philippines, Bangladesh
- And over 15 other emerging markets in Latin America & Africa
joost@globallycool.nl / @begloballycool
5

Introduction
Your turn:

1. Please introduce yourselves (name, company, position)

2. Your main expectation(s) for the workshop

Working together
If you have an apple and I have
an apple and we exchange these
apples then you and I will still
each have one apple. But if you
have an idea and I have an
idea and we exchange these
ideas, then each of us will have
two ideas.
Bernard Shaw