communication

and

social media
 Lesson Outline
• When did social media start?
• what is social media
• types of social media
• what is the real impact of social

media?
 when did social media start?

The origins of social media can be traced back

to the late 1990s. It was first introduced to the
public as a way to connect with people and
share content online. It has since evolved into a
powerful tool for communication, collaboration,
and marketing. Social media platforms first
began to appear in the late 1990s.
 What Is Social Media?

Social media refers to the means of interactions among people in which they create, share, and/or exchange
.
information and ideas in virtual communities and networks. The Office of Communications and Marketing
manages the main Facebook, X/Twitter, Instagram, LinkedIn, and YouTube accounts.

Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas,
interests, and other forms of expression through virtual communities and networks. The main purpose of social
media is to connect people and facilitate communication globally. Social platforms allow users to share
information, express themselves, and interact with broad audiences in real-time. This fosters the building of
relationships, communities, and networks.
types of social media
• Instant Messaging Platforms
• Video Calling and Conferencing Platforms
• Voice Calling Platform
• Email Platforms
• Collaboration and Productivity Platforms
• Voice Messaging Platforms
• Web Forums and Discussion Boards
• Blogging Platforms
• Social News Aggregation Platforms
 1
Instant Messaging Platforms

Instant messaging platforms enable

real-time text-based communication
between users. Users can send
messages, share multimedia
content, and engage in group chats.
Examples include WhatsApp,
Facebook Messenger, and Telegram.
 2 Video Calling and
Conferencing Platforms

These platforms allow users to

make video calls and host virtual
meetings with one or more
participants. Users can
communicate face-to-face, share
screens, and collaborate in real-
time. Examples include Zoom,
Microsoft Teams, and Google
Meet.
 3
Voice Calling Platforms

Voice calling platforms enable

users to make phone calls over the
internet, often for free or at low
cost. Users can make voice calls to
individuals or groups, both
domestically and internationally.
Examples include Skype, Viber,
and Discord.
 4
Email Platforms
While not typically considered
traditional social media, email
platforms serve as a form of online
communication for both personal
and professional purposes. Users
can send and receive messages,
attachments, and organize
conversations. Examples include
Gmail, Outlook, and Yahoo Mail.
 Collaboration and
5 Productivity Platforms

Collaboration platforms focus on

enabling communication and
teamwork within organizations.
Users can collaborate on
documents, projects, and tasks,
and communicate through chat,
comments, and notifications.
Examples include Slack,
Microsoft Teams, and Asana.
 Voice Messaging Platforms
6
Voice messaging platforms allow
users to send and receive voice
messages instead of typing text.
Users can record and send short
audio messages to individuals or
groups. Examples include
WhatsApp voice messages,
Telegram voice notes, and WeChat
 Web Forums and
Discussion Boards 7
provide platforms for asynchronous
communication on specific topics or interests.
Users can post messages, reply to threads,
and engage in discussions over an extended
period. Examples include Reddit, Quora, and
Stack Exchange.
 8 Blogging Platforms

Blogging platforms enable users to publish and

share written content with an audience. While
primarily focused on content creation, these
platforms also facilitate communication
through comments and social sharing.
Examples include WordPress, Medium, and
Blogger.
 9
Social News Aggregation Platfor

Social news aggregation platforms allow users to

discover, share, and discuss news articles and
other web content. Users can vote on submissions
and engage in discussions around trending topics.
Examples include Reddit, Digg, and Mix
(formerly StumbleUpon).
 What is the real impact of
social media??
• The more time spent on social media can

lead to cyberbullying, social anxiety,

depression, and exposure to content that is

not age appropriate. Social Media is

addicting. When you're playing a game or

accomplishing a task, you seek to do it as

well as you can.