Student Name

December 1, 2021
INTRODUCTION

What is the iPhone Fold?

What is its purpose?

(Kelly, 2019)

(Bhalla, 2020)
RATIONALE
RATIONALE
MARKET RESEARCH

• Foldable phones will have a revenue share

of 49.5 percent (Bendre, 2021, para.2)

• CAGR of 25.2 percent from 2021 to 2031

(Future market insights,2021, para. 3)
COMPETITORS
COMPETITORS
COMPETITORS PROFILE

1.Samsung
2.Motorola
3.Huawei
COMPETITORS
COMPETITORS PROFILE

• Samsung:

• Model - Samsung Fold 3 $999

(Michaels, 2021, para. 2)
COMPETITORS
COMPETITORS PROFILE

• Motorola:

• Model - Motorola Razr $1399

(Michaels, 2021, para. 19)
COMPETITORS
COMPETITORS PROFILE

• Huawei:

• Model - Huawei Mate X - $ 2785

(Kharpal, 2021, para.1)
STATISTICS

(Counterpoint, 2021)
PROJECT GOALS
PROJECT GOALS

X
STRENGTHS

1. Loyal customers
2. Profit + market share
3. Crack resistant O-Led
4. Learned experience
5. Smart + tablet
WEAKNESS

1. Cost
2. O-Led durability
3. Competitor experience
4. Low early demand
RISK MITIGATION

Cost
O-Led Foldable Panel
Competitors
Demand
 IN SCOPE OUT OF SCOPE
• Design and file a patent for the iPhone Fold model. • Service will be done by the service team.

• Test the O-Led Foldable Panel in adverse • Distribution will be done by another team.
conditions.

• Set up manufacturing unit in the preferred location.

• Communicate with the marketing team to confirm

marketing strategies and pricing.
(Kelly, 2019)
FINAL WORDS

• We will meet our loyal

customer needs.

• We will broaden the

customer base.
(Kelly, 2019)
CALL TO ACTION

• Following this presentation,

an approval document will be
distributed via email.

• Your approval will result in an

exciting new iPhone Fold!
REFERENCES
Bhalla, A. (2020). Apple Is Reportedly Testing Its Foldable iPhone And We May Have A
Release Date For It. MENSXP.
https://www.mensxp.com/technology/news/82511-we-may-have-a-launch-date-for-a
pples-foldable-iphone.html

Bhendre, R. (2021). Foldable Smartphone Shipments to Grow 10x by 2023.

Counterpoint.
https://www.counterpointresearch.com/foldable-smartphone-shipments-2023/

Future Market Insights. (2021). Foldable Phone Market Snapshot.

https://www.futuremarketinsights.com/reports/foldable-phone-market
REFERENCES
Kelly, G. (2019). Apple Patents Crazy Heated Screen For Folding iPhone. Forbes.
https://www.forbes.com/sites/gordonkelly/2019/03/03/apple-iphone-fold-xs-max-xr-u
pgrade-new-iphone-2019/?sh=2a4dc325193f

Kharpal, A. (2021). Huawei launches new foldable phone as U.S. sanctions continue to
hurt smartphone business. CNBC.
https://www.cnbc.com/2021/02/22/huawei-mate-x2-launch-specs-price-release-date.
html

Michaels, P. (2021). Best foldable phones of 2021. Tom’s Guide.

https://www.tomsguide.com/best-picks/best-foldable-phones