Emirates Transport Strategic Plan

Goals, objectives, and strategic initiatives – updated in September 2021

Goals

Growth Sustainability Customer focus

Objectives

Maximize current Grow current Develop new Divest non-core Commercial Operational Customer
revenues businesses businesses businesses excellence excellence centricity
Initiatives

Marketing strategy Digital solutions in School Bus on Demand Divest non-core Best in class sales process Cost optimization Customer engagement
TR, T&L and MRO businesses CFO
and systems CCO COO, CSSO
CCO CDO CDO CCO
Market idle vehicles Private school market Final mile logistics Pricing per student model Digitalize operational Key account plans
share for school transport CCO processes
CCO CCO CCO COO CCO, COO
Improve cash collection Emirates Moto Used car resale Spare parts sourcing for Data capture and Student management
MRO MRO analytics system
CFO MRO CDO COO, CCO COO

Improve invoicing process MRO service factory Car sharing MRO operational exce-
CFO CDO
llence in fleet services MRO
MRO

Management processes
COO, CCO

Priority initiatives for 2021 COO Initiative owner Grey font: initiatives starting at a later stage or on hold

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