Linear Buyer Persona Infographics With Pictures by Slidesgo

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Linear Buyer Persona Infographic
Personality Motivations
Venus Venus
Mercury Mercury
Saturn Saturn
Goals Skills
Name: Venus has a beautiful name Venus
John Doe and is the second planet from
the Sun Mercury
Age:
30
Education:
Degree in advertising
Frustrations Bio
Mercury is the closest to the Despite being red, Mars is a
Occupation: Sun and the smallest one in the cold place, not hot and it’s full
Marketing Solar System of iron oxide dust
Value consciousness Buying habits
40% 60% 30% 70%

Biggest planet This is the It’s one of the The closest
in our System ringed one two gas giants to the Sun
Satisfaction Connection time
75% 25% 50% 50%

Mars is a cold Venus has a Bigger than the Smaller than the
place, not hot beautiful name other planets other ones
Preferred Social
Personality
Media
Venus 60% 10% 30%
Mercury
John Doe
Saturn
40 years old
Frustrations Personality
Washington DC
●Saturn has rings Nature
●Earth is the blue planet Teacher
●Despite being Mars Sport
Personality
The second planet from the Sun is terribly hot—even hotter
than Mercury—and its atmosphere is poisonous
Skills
Venus
Mercury
Goals
Name: Anna Doe
Mars is a cold place, The fourth-brightest
Age: 36
01 not hot at all
02 object in the sky
Occupation: Marketing Yes, this is the ringed The farthest planet

03 gas giant
04 from the Sun
25-30 years Interests
Designer
Barcelona, Spain Personality
Collaborative
Married
Creative
$40,000 / year
Basic Info
Name: Anna Doe Age Range
Age: 26 22 30
Occupation: Student Occupation
Student Employee
Review Dependant Buying Method

40% Online
40%
80% Offline
30% 10%
Dropship
Mercury is the closest planet to the Sun and the 30%
20% By phone
smallest one in the Solar System
Personality
Introvert Extrovert
Passive Active
Analytical Creative
Age Range Frustrations Interests

20 40 Mercury is the closest planet
to the Sun and the smallest
40 60 one in the System
Occupation
60 40
% %
Self-employed Salaried
Income
Range
Name: John Doe

25 75
Age: 50
% %
Hours/Week: 40
$20.000—$30.000 $30.000—$40.000
Basic Info
Age: 26 Job: Project Manager

Gender: Female Income range: $1500-$2000
Studies: Degree in Advertising Marital status: Single
Shopping Choices Hobbies
30% 50% 90% Travel
Photography
Books Clothes Music Sports

Personal 22 year, female, single, Madrid
Job Publicist, $1500-2000 per month
Studies Degree in Advertising
Hobbies Arts, travel, shopping, music

Basic Info
Age Range
0 10 20 30 40 50 60 70 80 90 100
Income Range
0k 10k 20k 30k 40k 50k 60k 70k 80k 90k 100k
Daily Screen Time
1 hr 2 hrs 3 hrs 4 hrs 5 hrs 6 hrs 7 hrs 8 hrs 9hrs 10 hrs 11 hrs
Personal Data Interests
Age 30 years old
Gender Male
Studies Advertising
Job Designer
Salary $1500-$2000
Basic Info Frustrations Interests

25-30 years Mercury is the closest
planet to the Sun and the
Lawyer smallest one in the
System—it’s only a bit
Paris, France larger than our Moon
Skills Shopping Choices
40% Interpersonal skills Technology 80%
60% Management Furniture 60%
80% Arts Culture 40%
Age 25 - 35 Job Teacher
Gender Female Income range €30,000/year
Location Berlin Marital status Single

Social Media Use
40% 20%
30% 10%
Favourite Content Experiences
Travel
Travels
Fashion Shopping
Reading
Photography
Basic Info Hobbies
Age: 25 - 35
Gender: Female
Studies: Advertising
Location: London, England
Job: Publicist
Income $2,500-$3,000
Range:
25 - 35 years Personality
Male
● Active
● Kind
● Organized
Economics
● Resolutive
Executive Interests
New York
Single
Basic Info
Age range 35 - 45 Job: Doctor
Gender: Female Income range: $2500-$3000
Studies: Degree in Medicine Marital status: Single
Location: Madrid, Spain Hobbies: Sports and reading
Profile Hobbies
● Motivations
● Behavior
● Personality
● Interests
Profile Favourite Social Media
Age: 22 years
Gender: Male
Location: London 60% 30% 10%
Job: Graphic designer
Interests Purchasing Behaviour
$16
Photography Technology
Mercury is the closest planet to the
Sun and the smallest one in the $7
Solar System—it’s only a bit larger
than our Moon
Fashion Live music $9
Hobbies Interests
● Social Media
● Climate Change
● Art and Culture
Shopping Choices
● Online
● By phone
● In-store
Value consciousness Buying habits
55% 45% 55% 45%
Saturn is the biggest It’s a cold place. It’s Venus has a beautiful It’s the farthest planet
planet of them all full of iron oxide name from the Sun
Satisfaction Connection time
75% 25% 75% 25%
Mercury is the smallest It’s the biggest planet It’s the farthest planet It’s a cold place. It’s
planet of them all from the Sun full of iron oxide
75% 55%
Women Creative
20-30 Jobs
Interests
75%
Online
Fashion
Shopping
50%
In Store Music
Shopping
Nature
Information Interests
Age 30 years old Dance
Gender Female Music
Studies Performing Arts Art
Job Actress Design
Salary $1800-$2200 Travel

Shopping Preferences Interests
100% 40% 80%
70%
Mercury is the closest

planet to the big Sun and
the smallest one in the
Solar System
30%
Age: 30 - 40 Job: Publicist

Gender: Male Income Range: $15,000
Studies: Degree Marital Status: Married
Location: Spain Hobbies: Sports
● Motivations
● Behavior
● Personality
● Interests
Profile Interests
Age: 25 years 50%
Gender: Female 30%
Job: Fashion 90%
Location: Spain 60%
Status: Married 40%

Age 25 -35
Gender Female
Studies Degree in Advertising
Location Madrid, Spain
Job Publicist Motivations Growth
Income range $1,500-$2,000 Behavior Follows fashion

Marital
Single Personality Extrovert
status
Hobbies Sports and social media Interests Self Care
Interests Personality
Travel Curious
Games Humble
Sports Funny
Age Gender Studies Location

35 - 45 Male Degree in Sports Miami
Job Income Range Marital Status Hobbies

Coach $1400/month In a relationship Travel and sports
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Value consciousness Buying habits

40% 60% 30% 70%

Satisfaction Connection time

75% 25% 50% 50%

Occupation: Marketing Yes, this is the ringed The farthest planet

25-30 years Interests

Barcelona, Spain Personality

Review Dependant Buying Method

Age Range Frustrations Interests

Name: John Doe

Age: 26 Job: Project Manager

Shopping Choices Hobbies

30% 50% 90% Travel

Books Clothes Music Sports

Personal 22 year, female, single, Madrid

Job Publicist, $1500-2000 per month

Studies Degree in Advertising

Hobbies Arts, travel, shopping, music

Daily Screen Time

Personal Data Interests

Age 30 years old

Basic Info Frustrations Interests

Skills Shopping Choices

40% Interpersonal skills Technology 80%

60% Management Furniture 60%

80% Arts Culture 40%

Age 25 - 35 Job Teacher

Gender Female Income range €30,000/year

Location Berlin Marital status Single

Favourite Content Experiences

Basic Info Hobbies

Location: London, England

Interests Purchasing Behaviour

● Art and Culture

55% 45% 55% 45%

Satisfaction Connection time

75% 25% 75% 25%

Gender Female Music

Studies Performing Arts Art

Job Actress Design

Salary $1800-$2200 Travel

Mercury is the closest

Age: 30 - 40 Job: Publicist

Age: 25 years 50%

Gender: Female 30%

Job: Fashion 90%

Location: Spain 60%

Status: Married 40%

Studies Degree in Advertising

Location Madrid, Spain

Job Publicist Motivations Growth

Income range $1,500-$2,000 Behavior Follows fashion

Age Gender Studies Location

Job Income Range Marital Status Hobbies

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