The Rise of New

Media and
Technology Aids in
Communication
 LESSON OUTCOMES
At the end of the lesson, you are expected to achieve the
following:
1.Identify the proper strategies in communication using social
media and other advancements in technology.

2. Evaluate language in new media and adopt an awareness of

proper use of language in these media platforms.

3. Develop an appreciation on the importance of proper

communication planning.

Introduction
SOCIAL
MEDI
A
Social Media
• Social media has undoubtedly altered the
world operates.

• The rapid and vast adoption of new media

platforms have change the way people relate
and communicate with each other in the
social, economic, and political arenas.

• However, not all platforms last.

Social Media
 3.96
billion
ACTIVE SOCIAL
ACTIVE INTERNET MEDIA USERS
USERS 4.57
billion 3.91
billion
ACTIVE MOBILE
UNIQUE MOBILE SOCIAL MEDIA
INTERNET USERS 4.17
billion USERS

GLOBAL DIGITAL POPULATION

(AS OF JULY 2020)

Social Media
 Most Popular Social Networks Worldwide
Ranked by reach/ active usage
Ranked by number of active users
penetration

13%
1. Facebook (2.6 billion) 23%
63%
2. Youtube (2.0 billion) Facebook
Youtube
3. WhatsApp (2.0 billion) 36%
WhatApp
4. Facebook Messenger (1.3 billion) Facebook
5. Weixin/Wechat (1.2 billion) Messenger
38% 61% Instagram
6. Instagram (1.1 billion)
Twitter
7. Tiktok (800 million) Snapchat
48%

Social Media
FACEBOOK

SEoncgilaisl hMLeadniaguage and The New

Media
YOUTUBE

SEoncgilaisl hMLeadniaguage and The New

Media
WHATSAPP

SEoncgilaisl hMLeadniaguage and The New

Media
FACEBOOK MESSENGER

SEoncgilaisl hMLeadniaguage and The New

Media
TWITTER

SEoncgilaisl hMLeadniaguage and The New

Media
WECHAT

SEoncgilaisl hMLeadniaguage and The New

Media
SNAPCHAT

SEoncgilaisl hMLeadniaguage and The New

Media
INSTAGRAM

SEoncgilaisl hMLeadniaguage and The New

Media
 COUNTRY NO. USERS

1. INDIA 290 million

2. UNITED STATES 190 million
3. INDONESIA 140 million
4. BRAZIL 130 million
5. MEXICO 89 million
6. PHILIPPINES 76 million
7. VIETNAM 64 million
8. THAILAND 50 million
9. EGYPT 42 million
10. BANGLADESH 38 million

COUNTRIES WITH MOST NUMBER OF FACEBOOK USERS

Social Media
In a 2017 report by the Global Web Index,

42%
of people use social media in touch with
what their friends are doing

39%
of people want to stay up-to-date with news
and current events
 RESPONSIBLE USE OF SOCIAL MEDIA

1) The Golden Rule of treating others how you want to be

treated is a good practice.

2) Do not turn to social media as a way to harass, demean,

or bully someone else.

3) Pause before you post, think before you click.

4) Whether you're concerned with maintaining good

friendships or future job prospects, be responsible in
what you post and how it could affect your reputation.

Social Media
“I have ideas or feelings and I can share these to
the world through social media as a platform.”

“I have access to social media, so I have to have

an idea. I have to have a feeling or emotion that I
can share with the world.”

Social Media
 While is it true that we have real friends whom we can
rely on in the real world, there is that ubiquitous itch that we have
to post something, with the hope of ‘friends’ liking it, sharing it, or
commenting on it. A hundred likes and a few comments would
suffice; couple these with shares and threads and it would be
ecstatic, even if those who supposedly liked or commented on it
remain detached to how we actually feel.
Social media give us friends who will tell us who we
are based on how we project ourselves in that virtual environment.
The technology that is supposed to help us connect and
communicate with people by showing the ‘real us’ is the very
technology that prompts us to give others a false impression of
who we really are.
Is this the purpose of social media? Are
we using this
powerful platform appropriately?

(an excerpt from the article “Refusing to be Alone

Together” by Tejada, K. 2017)

Social Media
Social Media
 ENGLISH
LANGUAGE
AND THE
English Language and The New Media
NEW
QUESTION: Does the language we use dictate the language of
new media, or do new media shape the language that we use?

Are we using new media, or

are new media using us?
English Language and The New Media
NEW MEDIA
o Refer to highly interactive digital technology.
o These are very easily processed, stored, transformed, retrieved, hyper- linked,
searched for, and accessed.

Classified as:

 Blogs
 Social media
 Online newspaper
 Virtual reality
 Computer games

SEoncgilaisl hMLeadniaguage and The New

Media
SOCIAL MEDIA

facebook Instagram Twitter

Snapchat WeChat Youtube.

SEoncgilaisl hMLeadniaguage and The New

Media
Computer-mediated communication (CMC)
o language in new media

It may also be called any of the following:

 Netspeak  e-communication
 Computer-mediated discourse  Digitally mediated
 Digital discourse communication
 Keyboard-to-screen
 Electronic discourse
communication

SEoncgilaisl hMLeadniaguage and The New

Media
 The primary concern is not with abstract, grammatical
linguistics, but rather the everyday functions and uses of
language.

This type of discourse or CMC can be described as:

 Vernacular
 Interpersonal
 Spontaneous
 Dialogical

SEoncgilaisl hMLeadniaguage and The New

Media
CMC is VERNACULAR
o It uses language that is common to people regardless of
age, social class, gender, or race.
Examples:
 Acronyms (Lol, yolo, fomo, bae)
 Initialisms (atm, brb, btw, hbd, idk, jk, af, nvm, tmi, ftw)
 Emoticons/ Emojis
 Expressive Punctuations
o Hello? VS Hello?!?
o No. VS No? VS No!!!
o <3 ; </3
o :-) ;)

SEoncgilaisl hMLeadniaguage and The New

Media
Misspelling/ Respellings
o a resource whose use is subject to a variety of factors, including users’
‘technoliteracy’, their considerations of audience and purpose, and physical
constraints of message production (for economy and text entry
reduction).
o Reinterpreted as outcomes of speedy text production rather than
indices of lacking competence.

Example:
Cu, 2nyt, tom/2mrw,abt, y?

SEoncgilaisl hMLeadniaguage and The New

Media
 CMC is INTERPRESONAL
o It is relationship-focused rather than subject-oriented.

This interpersonal nature of CMC is characterized by the following:

 Turn-taking
 Topic development
 Back-channels
 Repairs

SEoncgilaisl hMLeadniaguage and The New

Media
CMC is SPONTANEOUS
o It is usually unplanned, unstructured, and
sometimes impulsive.

Example:
 b4n, f2f
 Trolls, meme, hashtag, and meh

o These can be described as mediatized stylization and popular

representation.

SEoncgilaisl hMLeadniaguage and The New

Media
CMC is DIALOGICAL
o It carries expectation of continuous exchange.

Example:

 Reply
 Comment
 Leave a comment

SEoncgilaisl hMLeadniaguage and The New

Media
The English language in the
New Media is:
 Brief/Brevity
 Multimodal
 Ideological

English Language and The New Media

1. BREVITY

o Brevity is the quality of being brief. It is a

striking feature of written communication.

o Brevity is the way of giving maximum

information in the minimum number of
words possible.

English Language and The New Media

 “ Do you notice how much people put
premium on length and on the time it would
take for them to read an article in the net?”

Example: On the number of words in Wattpad

SEoncgilaisl hMLeadniaguage and The New

Media
 2.
MULTIMODALITY
o This refers to the layering of
different digital media.

o It involves the complex

interweaving of word, image,
gesture and movement, and
sound, including speech.
These can be combined in
different ways and presented
through a range of media.

SEoncgilaisl hMLeadniaguage and The New

Media
3. IDEOLOGICALLY-MOTIVATED
o It is an adjective that describes political, cultural, or
religious beliefs.
o An ideology is a body of ideas, and those who agree
with the main idea of something take
an ideological stand to support it whether that be legal
or illegal.
o New media is inherently ideological, especially in terms
of their political-economies of access and control.

SEoncgilaisl hMLeadniaguage and The New

Media
COMMUNICATION
PLANNING
Communication Planning
 COMMUNICATION PLANNING

o The communication planning process involves

defining the types of information you will deliver, who
are the intended recipients of that information, the
format for communicating it, and the timing of its
release and distribution.

1. To inform
2. To persuade
3. To prevent misunderstanding
4. To present a point of view or reduce barriers

Communication Planning
STEPS IN COMMUNICATION PLANNING

1. Research and analyze current situation.

2. Establish goals and objectives (short and long
term).
3. Identify the target audience (what they know, what
influences them, communication impediments,
etc.).
4. Conceptualize on key messages.
5. Strategize on communication styles and
platform(s).
6. Evaluate and anticipate.

SComiaml uMneicdaiation
Planning
Communication Strategies in Tech-based
Communication
o Modern technology did not only usher in new forms of
language used in new media, but also paved the way
on how communication takes place and how messages
are presented.

o Multimedia presentations often always require the use of

technology.

o They are visually-oriented and allow multimodality and

the use of such features as text, graphics, photos,
audio, animations, and video.

SComiaml uMneicdaiation
Planning
PREZI

SComiaml uMneicdaiation
Planning
ZOHO

SComiaml uMneicdaiation
Planning
POWTOON

SComiaml uMneicdaiation
Planning
KEYNOTE

SComiaml uMneicdaiation
Planning
VISME

SComiaml uMneicdaiation
Planning
Important Factors in using Technology as an aid to
Communication:

1) Keep it simple.

2) Emphasize only on key ideas.

3) Show what you can’t say.

4) Keep the number of images you

present manageable.

5) Combine variety with coherence.

6) Use large lettering.

SComiaml uMneicdaiation
Planning
 THANK YOU AND
GODBLESS!

Social Media