 A deliberate process of influencing those who

make policy decisions

 Advocacy involves delivering messages that

are intended to influence the decisions of

policy makers.
 Our core message is……..
There is a need for financial support from
LGUs to sustain the PMC sessions in order to
address the following issues:
- lack of adequate knowledge of engaged
couples on how to plan and manage the
family
- early marriages
- “not being prepared” in founding a family
- increasing abortion due to unwanted
pregnancies
 PMC is one of the functions of LGUs
 LGUs have funding capacities to sustain PMC

sessions
 LGUs responsibility of informing the public

on social concerns and how to mitigate them.

Component 1: Looking outward
Step 1 – Understanding the political decision
making process
Step 2 – Select and define the issue
Step 3 – Set advocacy objectives
Step 4 – Identify and analyze audiences
Component II - Looking inward
Step 5 – Plan advocacy activities
Step 6 – Implement advocacy activities
(meeting, media blitz)
Component III - Looking ahead
Step 7 Evaluate and adjust strategy