Course Storytelling with Data

Topic What is DataStorytelling and Understanding the Audience

Faculty Dr. Kartikeya Bolar
What is Data Storytelling?
Topics

Overview of data storytelling

 Defining storytelling
 Storytelling as an art and science
 The power of data storytelling

Importance of data storytelling in banking and finance

industry
 Benefits of data storytelling in banking and finance

Different forms of data storytelling

 Infographics
 Dashboards
 Presentations
 Interactive visualizations
Learning Objectives

At the end of this session, you will be able to:

Define the concept of data storytelling

Explain the importance of data

storytelling in the banking and finance
industry

Identify the different forms of data storytelling

Overview of Data Storytelling > Defining Data Storytelling

Data storytelling is a method of communicating insights and ideas to an audience.

Combines data, Makes data more accessible, Aims to make data more
visualizations, and understandable and engaging, relevant, and
storytelling techniques memorable for the audience impactful for the audience.
Overview of Data Storytelling > Data Storytelling - An Art and a
Science
Data storytelling requires a deep understanding
of

Data

Audience

Story
 Overview of Data Storytelling > Data Storytelling - An Art and a Science

Data Visualization Tools

Orange Data
Mining

Turns data into engaging visual

representations
Tableau Public

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used in this course are for identification purposes only. Use of these names, trademarks, and brands do not imply endorsement.
Overview of Data Storytelling > Data Storytelling - An Art and a Science

Data

Data Storytelling

Storytelling
Visualizations
Techniques
Creates powerful stories that are easy
to understand and memorable
Overview of Data Storytelling > The Power of Data Storytelling

Data storytelling turns data into

meaningful, engaging, and relevant
stories.

It can be used in various industries,

including banking and finance, to present
complex data in a clear and concise manner.

It is a crucial tool for effectively

communicating insights and ideas to an
audience.
Importance of Data Storytelling in Banking and Finance > Benefits of Data
Storytelling in Banking and Finance

Transforms complex data into engaging visual representations

Enables decision-makers to present insights and trends in a concise manner

Helps educate stakeholders and investors about key performance metrics

Builds trust between banks, financial advisors, and clients

Different Forms of Data Storytelling > Infographics

Infographics

Visual representations of
information

Easy to understand and remember

Simple graphics and text which

present complex information
Different Forms of Data Storytelling > Infographics

Infographics are used to

Explain complex concepts Compare data sets Present a timeline of events

Different Forms of Data Storytelling > Dashboards

Dashboards are interactive visualizations

which provide an overview of data in real-
time.
Different Forms of Data Storytelling > Dashboards

Dashboards Used in the banking and finance industry

Can monitor key performance metrics and trends

Can be customised to highlight specific data points

Used to communicate performance to stakeholders

Different Forms of Data Storytelling > Presentations

Presentations are often used to communicate

findings and insights to a larger audience.

Present data in a clear and concise

Text Image Chart
manner
Different Forms of Data Storytelling > Presentations

Can be delivered in person or through

digital platforms

Used in the banking and finance industry

to educate stakeholders and investors
Different Forms of Data Storytelling > Interactive Visualizations

Interactive visualization allows users to

explore and interact with data in real-time.
Different Forms of Data Storytelling > Interactive Visualizations

Can be used to present data in an interactive and

engaging way

Allows the audience to explore and understand the

data on their own

Useful for exploring data sets and identifying patterns

and trends
Summary

Key points discussed in this session:

Data storytelling turns data into meaningful, engaging, and,

relevant stories.

Data storytelling provides a way to educate stakeholders and

investors in banking and finance industry about key
performance metrics.

Understanding the different forms of data storytelling can

help communicate insights more effectively.
Topics

Identifying the target audience

 Introduction to data storytelling
 Identifying the target audience
 Importance of identifying the target audience

Determining the purpose of data storytelling

 Factors to consider when determining the

purpose

Tailoring the data story to the audience and purpose

 Identifying the target audience and purpose
 Tailoring the data story
Learning Objectives

At the end of this session, you will be able to:

Identify the target audience for data storytelling

Determine the purpose of data storytelling

Define the data story to the audience and purpose

Identifying the Target Audience > Introduction to Data
Storytelling

Data storytelling is a powerful tool for communicating insights

and ideas to an audience.

It combines data, visualizations, and storytelling techniques to

make complex information accessible, understandable, and
memorable.

To effectively communicate insights, it is essential to identify

the target audience.
Identifying the Target Audience

Target audience refers to the group of people who are the

intended recipients of a message or presentation.

Identifying the target audience allows you to tailor your

message to the specific needs and preferences of the audience.
Identifying the Target Audience

It also helps determine the most appropriate form of data storytelling, such as

Infographics Dashboards Presentations Interactive

Visualization
Consider the level of data literacy and technical proficiency of
the target audience when choosing the form of data
storytelling.
Identifying the Target Audience > Importance of Identifying the
Target Audience

Identifying the target audience makes the most of

your data and communicates insights effectively.

It tailors your message to the needs, preferences,

and data literacy of the target audience.

It ensures the chosen form of data storytelling is

accessible and engaging for the intended
audience.

It is a crucial step in the data storytelling process.

Determining the Purpose of Data Storytelling > Factors to
Consider When Determining Purpose

The purpose of data storytelling is to communicate

information and ideas to an audience in an engaging and
memorable way.

Consider the goals of the message and the needs of the target
audience when determining the purpose of data storytelling.
Determining the Purpose of Data Storytelling > Factors to Consider
When Determining Purpose

Consider the level of data literacy and technical proficiency of the target
audience to ensure the form of storytelling is appropriate.

By considering these factors, one can effectively communicate insights

and ideas to the intended audience in a way that is engaging and
memorable.
Tailoring the Data Story to the Audience and Purpose >
Identifying the Target Audience and Purpose
The first step in tailoring the data story is to identify the target audience, which
refers to the intended recipients of the message or presentation.

The next step is to determine the purpose of data storytelling, which is to

communicate information and ideas to the audience engagingly and
memorably.
Tailoring the Data Story to the Audience and Purpose > Tailoring
the Data Story
Once the target audience and purpose have been identified, the next step is
to tailor the data story to meet the needs and preferences of the target
audience.

This involves considering the audience's data literacy and technical

proficiency level and their importance for how the information is presented.
Tailoring the Data Story to the Audience and Purpose > Tailoring the
Data Story

It is also essential to consider the goals of the message and

the purpose of the data storytelling when presenting the
data.

Using visualizations appropriate for the submitted data, storytelling techniques that help the
audience understand and remember the information and giving the data clearly and
concisely.
Summar
y

Key points discussed in this

session:

Data storytelling is a powerful tool for communicating

insights and ideas to an audience.

Identifying the target audience allows one to tailor the

message to the specific needs and preferences of the
audience.

It is also essential to consider the message's goals and the

data storytelling's purpose when presenting the data.