Decision tree for PC purchasers

(vs. Revenue Contribution)

1. Getting started – “Time to productivity”
1. Type: Desktop / Laptop A. Configuration
Hardware 2. Physical attributes – size, weight, portability 1. Imaging
(60%) 3. Capability – CPU, memory, storage, display & graphics • Creation (RTP, etc) (6 choices)
4. Internal Peripherals – Modem, card reader, camera, etc. • Image Management (3 choices) + (1Y-5Y)
• Image Recovery (3 choices) + (1Y-5Y)
2. Programming
• BIOS
1. Display
• Autopilot
Peripherals 2. Keyboard • Chrome Enrollment
3. Mouse • Intel vPro Registration
(10%) 4. Docking solution • (Digital drop in box)
Complexity seems
5. Power 3. Personalization excessive / out of
• Asset Tag proportion
• Laser Etch
• Drop in Box
1. OS version B. Logistics
Software 2. Security 1. Custom Also need to
(10%) 3. Productivity C. Installation address RTM
4. Company applications 1. Custom
issues (Channel
D. Deployment
1. Easy Install vs. Direct)
2. Support
A. ADP
Services B. Sealed battery
C. KYD
(20%) D. Premier Support
E. Premier Support Plus
3. Recovery/Retirement
A. ARS
4. Pro Services
A. Cloud migration
B. Application migration
C. Security services
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