Simplicity

INTRODUCTION BY
V,M,VASUDEVAN
Agenda

WHAT IS HOW TO ACHIEVE WHEN CAN I GET

SIMPLICITY SIMPLICITY THE BENEFITS
 Table of Contents

1. Objectives 1. Top Posts

2. Buyer Personas 2. Secondary Campaign Metrics

3. Primary Campaign Goals 3. Conclusions

4. Primary Campaign 4. Next Steps

Performance
Agenda

WHAT IS HOW TO ACHIEVE WHEN CAN I GET

SIMPLICITY SIMPLICITY THE BENEFITS
What is Simplicity
The state of being simple, uncomplicated, or uncompounded.

The concept of a machine working without unnecessary complexity

Principle of helping users achieve goals efficiently using intuitive interfaces &
minimal hinderance
 Get Lost
"Half of the fun of travel is the aesthetic of lostness." Ray Bradbury

33%
33% of travelers will visit a spa or receive beauty treatments.

15%
15% of travelers will attend meditation/mindfulness retreats.

60%
More than 60% of travelers would consider an impulse trip based on a good hotel or flight deal.
What is Simplicity
What do you think this is?
What about this one from India?
And a few more examples
The Values of Simplicity

Simple procedures saves TIME - Time, Inventory, Money and Effort

Simplicity is powerful and elegant

Challenges Possible
WANT Hard

01 There must be a want to simply 02 Simplifying is not an easy task

Satisfaction Consistency

03 You will be easily satisfied by the 04 It has a Value and requires

continuous habit change.
first solution.
Some LOVE complexity – Let’s see why
Complexity also has a cultural value

Some people hate Simplicity for it’s strenuous efforts

They fear power loss due to over simplification

What is this Machine?
Is it Necessary?
Agenda

WHAT IS SIMPLICITY HOW TO ACHIEVE WHEN CAN I GET

SIMPLICITY THE BENEFITS
Methods to Simplify

Historical
Reviews Listening Extraction
Start
Combining Exceptions
Afresh

Wishful
Modules Ladder Ampu Shift Flavour
thinking
tation Energies Apporach

Shredding
How to Simplify
To take something that is already in existence and look for
ways to simplify it.

To develop something new choosing from a variety of options

the most simple way to go.

To develop ideas on how to make that process even

simpler
Tree Metaphor
Dangers of Simplifying Things
SIMPLE may SIMPLE SIMPLE maybe
be BORING maybe VULNERABL
UNFAIR E

SIMPLE kills SIMPLE is SIMPLE maybe

EVOLUTION SOCIALLY INSENSITIVE
DANGEROUS

SIMPLE is SIMPLE maybe

SIMPLE is NOT ECONOMICALL DIFFICULT to
COMMERCIAL LY UNDERSTAN
DANGEROUS D
Tools – Historical Review

Necessary Today?

Cork Vs Screw Cap

Why 3 Buttons?
 Tools – Shredding
• Can we CUT this?
• Can we DROP this?
• Let’s STOP using this.

• Why C? CUT Why drill straight down?

• Why B? Because
• Why A? A uniqueness
No more Saliva – Post
COVID
Tools – Listening

The Japanese Verbal Brainstorming Shop floor Interviews

Way
 Tools – Combining

The Australian Welfare Agencies

Information & Entertainment

One stop Travel Itinerary

sites
Tools – Extracting
Let us play a small
game
- Can you all try and
divide a square into 4
equal part?
- One Condition, other
than this way
NASA Ball Pen Vs
Pencil
Teleshopping
Networks
 Tools – Exceptions

Factory Canteen – Serve the High Income Network – Designer Tailoring

Bulk, provision for Exclusive clubs
exceptions
 Tools – Start Afresh

Thrust

Alternatives

Consideratio
n

Food Delivery Problem -

Japan
Modification
Tools – Modules
Tools – Amputation
Amputation – Cancell something which is taken for granted
 Tools – Wishful Thinking
“Wouldn’t it be nice if “What’s the ideal way “This is how it’s done perfectly
…” …” …”
Tools – Shift Energies
 Tools – Ladder Approach
Own Comfort Complexity Categorization Simplicity Vs Productivity
Agenda

WHAT IS SIMPLICITY HOW TO ACHIEVE WHEN CAN I GET

SIMPLICITY THE BENEFITS
ACTION TIME
Answer to Extraction Problem