When you

want
to buy
somethin
g, what
do you co
nsider
the most?
 - is the deliberate spreading of
information or ideas for the sake of
persuading or convincing others to think
and act in the way the propagandist
desires.
 To persuade
PURPOSE
To entertain
OF To influence &
manipulate your
PROPAGANDA feelings & attitudes
To dictate your choice
by exaggerating the
truth
Have you seen different advertisements/commercials?

Have you noticed

that it uses
different
techniques in
order to sell the
products?
Have you seen different advertisements/commercials?

Have you noticed

that it uses
different
techniques in
order to sell the
products?

PROPAGANDA
TECHNIQUES
PROPAGANDA TECHNIQUES

- act or approach designed to

persuade its intended audience
to think and behave in certain
manner.
PROPAGANDA TECHNIQUES

The following are the

propaganda techniques
used to lure or attract
unsuspecting people.
 1. TESTIMONIAL

- Endorsing a product or claiming

that an idea is good by a respected
celebrity.
EXAMPLES:
“City Cleaning Services provides dependable,
quality cleaning at an affordable price.”
- John Smith, ABC Corporation – Owner
 2. BANDWAGON
- Suggesting that many people are
buying the same product or doing the
same thing and you must, too.
EXAMPLES:
A soft drink company develops
the idea that drinking its
product makes one part of a
“generation” of younger people.
 3. TRANSFER
- Relating a product to someone or
something we like using a symbol that
carries respect, authority, sanction, and
prestige along with an idea or argument
to make it look more acceptable..
EXAMPLES:
Automobile manufacturers emphasize their vehicles
are American-made and use ads featuring images of
American flag and other patriotic symbols.
 4. PLAIN FOLKS
- Capitalizing on regular or ordinary
people to sell an idea or product.

- The plain folks appeal is the use of

ordinary people to promote a product
or service.
EXAMPLES:
A cereal commercial typically shows ordinary
families sitting around the table eating and
enjoying its brand of cereal for breakfast.
 5. LOADED WORDS
- Slanting/distorting a
reader’s/consumer’s view of an
idea/product through the use of strong
words, positive or negative, which are
not necessarily true.
EXAMPLES:
“Refreshing, delicious, nutritious – Bright Star
Lemonade is one unique drink. Mmmm!”
 6. NAME-CALLING

- Attacking people or groups by

using an easy to remember
expressions to discredit their
ideas, reject and condemn them,
or make a point effective.
EXAMPLES:
“My opponent is an alcoholic.”
 7. REPETITION

- Using or repeating the product

name, a keyword, or a phrase
(slogan) related to it over and
over.
EXAMPLES:
“The Big Sale, The Big Sale, The Big Sale . . . Ends
this Friday”

Choco na gatas o Gatas na choco?

 8. CARD STACKING

- Convincing the audience to use

selected information and not
presenting the complete story.
EXAMPLES:
“MR. CLEAN… 50 % Stronger to Last
Longer. MAGIC ERASER. EXTRA
POWER. Textured for Tough Tasks.
Concentrated Cleaning Power.
Removes
Built-up
Grime.”
 9. SNOB APPEAL
- (reverse of the Plain Folks)

- Suggesting that the cause of the product

makes the costumer part of an elite
group with a luxurious and glamorous
lifestyle.
EXAMPLES:
“Do you have what it takes?”
 ACTIVTY #2

Recall the commercials/advertisements

you have watched, heard or read and
choose five that you find striking. Then
complete the table below.
Name of the Product Lines from the Propaganda
Commercial Technique Used
Example:
“Only Belo touches Testimonial
Belo Products my skin. Who
touches yours? –
Sarah Geronimo
1.
2.
3.
4.
5.