Soft Notes

Social Media Planner

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 Schedule

Account Date Time Message Campaign Link Post status

Excited to announce our new product https://example.com/new-

Twitter 1/18/23 20:45 #NewProduct Scheduled
launch! Check it out: product-launch

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 Monthly planner

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Event promotion
Product launch
Week 1 Seasonal post
Company news
Product launch

Week 2

Week 3

Week 4

Legend 1 Legend 2 Legend 3 Legend 4 Legend 5

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 Content repository

Title Type Topic Description Date Status

How to Create a Social Social media A step-by-step guide on creating an effective social
Blog post MM/DD/YYYY Completed
Media Strategy marketing media strategy for your business

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 Social media updates

Character
Post date Post time Post message Post URL Campaign name Image filename
count

Check out the latest trends in social tps://example.com/

1/2/20XX 9:00:00 Social Inbox product-launch-image.jpg 120
media marketing! trends
Mon

Tue

Wed

Tue

Fri

Sat
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 Social media updates

Platform 1 Platform 2 Platform 3

Date 20XX-03-01

Content type Image post

Exciting news! We just launched a new

Message
product! #NewProduct

Link https://example.com/new-product

Campaign Spring launch

Image product-launch-image.jpg

Character count 120

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 Influencer collaboration tracker

Jennifer Tan Influencer’s name Influencer’s name

@jennytan @handle @handle

Instagram
Platforms Platforms Platforms

Deliverable Deliverable Deliverable

Sponsored post

Deadline 20XX-03-01 Deadline Deadline

Payment amount $500 Payment amount Payment amount

Status Contract Sent Status Status

Inspiration Inspiration Inspiration

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 Competitor analysis

Engagement
Competitor Platform Follower count Top post theme Key takeaways
rate
100,000 Strong engagement on sponsored posts,
Competitor A Instagram 4% Product Launch
consistent branding

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 Hashtag tracker

Hashtag Date Reach Impressions Posts Engagement

#marketing Jan 1 10,000 20,000 500 5%

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 Hashtag strategy planner

Hashtag Category Frequency Performance metrics

#HealthyEating Nutrition 1x/day Reach, impressions, engagement

Notes

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 Dashboard

Content post frequency Content by social networks

S1 M T W T F S S Facebook Twitter Instagram TikTok

39 68 35 28
FB 1

TW 3

IG 1

TT 1

Objectives:

Increase engagement in publications

Increase frequency of publications

Increase brand awareness

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 Analysis tracker

Platform Date Impressions Engagement rate Clicks Conversions

Instagram 2022-02-01 5,000 5% 100 10

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new one here. For more info, click here

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 Plan a post

Date Time Platform Content

Caption

Graphics

Tags and hashtags

Call to action

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 Posts (caption and images)

Post caption Post caption

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Posts (caption and images)

Post caption Post caption

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 Posts (caption and images)

Post caption Post caption Post caption

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 Posts (caption and images)

Post caption Post caption Post caption

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 Posts (caption and images)

Post caption Post caption

Post caption Post caption

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 Thanks!
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youremail@freepik.com
+34 654 321 432
yourwebsite.com

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