PRESENTATION

ON
BUSINESS COMMUNICATION

By,

Aakanksha Saxena
P.G.D.M. Sem. 1st
Lecture
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reserved. 10–1
 INTRODUCTION
The word “COMMUNICATION’’ is derived from
Latin word “COMMUNIS’’ which means common.

It is a continuous two way process of telling,

listening.

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 What Is “COMMUNICATION”?
“Communication is a process in which two or
more than two people share their ideas, Concepts,
feelings and emotions with each other.’’

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The Importance of
Communications
Effective communications help individuals to
understand and pursue organizational objectives.
Organizational communications cover every
management function.
Organizational culture depends on communications.
Communications improve both organizational and
individual performance.

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 TYPES O F CO MMUNICATIO N

O n the basis O n the basis

of expression
of regulation

FO RMAL INFO RMAL NO N-

VERBAL
VERBAL

GUESTURE
O RAL W RITTEN BO DY
O RIZO HN CO N LANGUAG
VERTICLE TAL SENS E
US DOW NWA UPWAR
SIGN&
RD D
SYMBO LS
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The Communication Process
Communication
The interpersonal transfer of information and
understanding from one person to another.
A linked social process of sender, encoding, medium,
decoding, receiver, and feedback.

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 Lecture
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The Communication Process (cont’d)
Encoding
“ In this process the communicator selects ideas from
his personal data bank ,encodes and transmits them to
the receiver.”
Choice of words, gestures, or other symbols for
encoding depends on the nature of the message.
Technical or non-technical
Emotional or factual
Visual or auditory
Cultural diversity can create encoding challenges.
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The Communication Process (cont’d)
 Bulletin boards
Selecting a Medium
 Meetings
 Face-to-face conversations
 Organizational publications
 Telephone calls
 News releases
 E-mails
 Press conferences
 Memorandums
 Advertising
 Letters
 Computer reports
 Photographs

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The Communication Process (cont’d)
Decoding
The listener receives an encoded message which he
attempts to decode.
Successful decoding depends on the receiver having
 a willingness to receive the message.
 knowledge of the language and terminology used in the

message.
 an understanding of the sender’s purpose and background

situation.

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The Communication Process (cont’d)
Feedback
This is the most important component of
communication. Effective communication takes place
only when there is feedback.
 Feedback should be always problem oriented not people
oriented.
 Feedback affects the form and content of follow-up

communication.
 Effective feedback is timely, relevant, and personal.

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The Communication Process (cont’d)
Noise
Noise: any interference with the normal flow of
communication.
Understanding decreases as noise increases.
Dealing with noise
 Make messages more understandable.
 Minimize and neutralize sources of interference.

Lecture
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 Becoming a Better
Receiver
Effective Listening
Tolerate silence; keep listening.
Ask stimulating, open-ended questions.
Encourage the speaker with attentive eye contact, alert
posture, and verbal encouragers.
Paraphrase what you have just heard.
Show emotion to show your sympathy with speaker.
Know your biases and prejudices.
Avoid premature judgments.
Summarize by reiterating what the speaker said.

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 BARRIERS OF COMMUNICATION
Wrong choice of medium
Physical barriers
Semantic barriers
Socio-psychological barriers

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 Lecture
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reserved. 10–15