Professional Documents
Culture Documents
AGORA
Agora, the first ever chain superstore in Bangladesh was set up by Rahimafrooz.
Rahimafrooz is one of the respected and reputed business houses in Bangladesh. It
has just crossed 50 years of operation. Rahimafrooz has endured turbulences of the
last 50 years and has been able to transform itself from a small trading company
into a leading diversified business house.
The project's strategic aim is to source in bulk quantities from the producers or
manufacturers of products, thereby reducing distribution layers. Traditionally, such
practice brings about organization within the industry, and essential commodities,
edibles and groceries; account for the significant portion of the food industry which
in turn is the largest contributor to the broad retailing industry, establishment of the
chain of supermarket would have a significant impact on the entire retailing
industry in Bangladesh.
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SUPERSTORE: Analysis Of Planning And Marketing Strategies
VALUE STATEMENT
• Offering a clean, healthy and a friendly environment to customers for
shopping.
• To give customers confidence and establish an environment of trust.
• Offer better range of quality products.
• Establish rational prices.
• Encourage products standard and quality products, or better prices.
• Improve product packaging and presentation.
• Contribute improving living standards.
ABOUT COMPANY
MISSION STATEMENT:- Quality For Life.
Location: 1. Dhanmondi 2. Gulshan 3.Moghbazaar 4.Sobhanbagh
Average Footfall:-
Weekend-------------------1500------------------- 1700
Pre-Holiday--------------- 1500--------------------2000
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SUPERSTORE: Analysis Of Planning And Marketing Strategies
NANDAN MEGASHOP
Nandan Mega Shop offers customers a wide range & variety of products to choose
from. There are over 25,000 products/items on display in a shopping area covering
over 10,000 sq ft of floor space. Shoppers can come to numbs browse around in shop
at ease and comfort without all the hassles and troubles faced at a traditional
bazaar. One of the biggest problems consumers face at any shopping mall or store in
Dhaka is the lack of parking space. Nandan Mega Shop has a dedicated
underground parking lot which can accommodate up to 45 vehicles.
VALUE STATEMENT
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SUPERSTORE: Analysis Of Planning And Marketing Strategies
ABOUT COMPANY
Gulshan-2, Dhaka-1212
Average Footfall:-
Weekday -------------------900--------------------1100
Weekend-------------------1300-------------------1500
Pre-Holiday---------------1300--------------------1800
SHOP N SAVE
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SUPERSTORE: Analysis Of Planning And Marketing Strategies
business in this sector was 15th june,2005.They have expand their business in
UTTARA 4 no. sector. The Company wants to be recognized as the most successful
superstore in Bangladesh, generating sustainable, profitable growth to the benefit of
shareholders and employees. To achieve these goals the Company places significant
emphasis on the efficient and effective utilization of their two key resources:
• People.
• Products.
To achieve their organizational goal of becoming the largest superstore in
Bangladesh SHOP N SAVE serve their best effort in this field & has already got
popularity from their customer. They mainly focus on day to day business that helps
customer to get fresh food & taste the genuine flavor of product.
SHOP N SAVE is dedicated to providing the best foods & services to people
throughout their day, throughout their lives, throughout their branch. With their
unique experience of anticipating consumers’ needs and wants manager of SHOP N
SAVE believes SHOP N SAVE provide the best and most relevant food and service
products to meet everyone’s needs throughout the day. Shop n save provides a wide,
diverse range of products, suitable for use and consumption of everyone ranging
from infants to adults.
ABOUT COMPANY
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SUPERSTORE: Analysis Of Planning And Marketing Strategies
Average Footfall:-
Weekday -------------------700--------------------900
Weekend-------------------1000-------------------1100
Pre-Holiday---------------1200--------------------1500
Meena Bazaar
Meena Bazaar is one of the best superstore of Bangladesh at the moment. Owned by
famous industrialist Kazi Shahed Ahmed, Meena Bazaar commits to provide
customer satisfaction in a way better than competitors do. They have high
opportunity of growth. Meena Bazaar has captured a place in the consumers mind
because of some of its distinctive features. It has some special strategies from the
beginning, such as; it has own distinctive products (honey, tea etc.), which make the
consumer come again and again. They collect some grocery & vegetables items from
ruler farmer. For this reason customer get fresh & hygiene product. Meena Bazaar
has a separate departmental store only for the women where they can shop
comfortably and without any hesitation. They sell not only goods, but also provide
satisfaction. They do this being unique offering a children zone. This is the facility
that no other supermarket provide the facility to the housewives to do their shopping
being free from the tension of their children.
Their current branch is in Dhanmondi of 15,000 Square feet. But, they are
committed to start new branches in Malibag, Mirpur, Khulna and Chittagong. The
reason behind this is that Meena Bazaar has a good capital support. Since they
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SUPERSTORE: Analysis Of Planning And Marketing Strategies
started in November 2002 they did not look behind. They have total employee of
157and provide more job opportunities on coming years.
Though they face some problems, they are committed to overcome these by using
better technology, well trained employees, providing better customer service,
environment friendly products and social service.
VALUE STATEMENT
ABOUT COMPANY
Average Footfall:-
Weekday -------------------900--------------------1100
Weekend-------------------1300-------------------1500
Pre-Holiday---------------1300--------------------1800
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SUPERSTORE: Analysis Of Planning And Marketing Strategies
Channel -i, Sunsilk, Banglalink, Jai jai din, AjkerKagoj, Unilever, Coca-cola, RC
cola, Uro cola, Virgin, Partex Beverage, ACI, New Zealand Milk & Dairy , Square
toiletries, Nestle’, Foster & Clark.
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