A STUDY CONDUCTED TO DESIGN A VIRTUAL WAREHOUSE FOR ESSCO MART

A project report submitted in partial fulfillment of the requirement for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION OF KERALA UNIVERSITY Submitted by: ARAVIND.R
(REGISTER No: 1005108)

Under the Guidance of

Faculty guide Dr.R.Jayalakshmi

(Course Co-ordinator)

Project guide Mr. Ram Krishnan

(Operations Manager)

INSTITUTE OF MANAGEMENT IN KERALA ICM POOJAPURA THIRUVANATHAPURAM 2010-2012

DECLARATION

I declare that the project report entitled A STUDY CONDUCTED TO DESIGN A VIRTUAL WAREHOUSE FOR ESSCO MART is submitted for the award of the degree of Master of Business Administration of the University of Kerala is my own work. The report has not been submitted for the award of any other degree of this University or any other University.

Place: Trivandrum Date:

Aravind. R 1005108

ACKNOWLEDGEMENT

First of all I thank the Almighty who kept me in good health and sound mind and helped me to complete my work successfully. A very special gratitude and heartfelt thanks to my project guide Mr. Ram Krishnan (Operations Manager) for helping me throughout the project. I would like to express my deep gratitude to our Principal Dr.R.K.Menon for permitting me to undertake this project work. It is my great pleasure to express my sincere gratitude and thanks to Dr.R.Jayalakshmi, Head of the Department, for her valuable suggestions and support during the course of my work. I am also thankful to all the faculty members and for their kind support and co-operation during the course of my work. I would like to thank my parents, friends and all who encouraged me to complete this project successfully.

Place: Trivandrum Date: (Aravind.R)

CONTENTS

Chapter

Title
EXECUTIVE SUMMARY 1.1 Introduction 1.2 Statement of the problem 1.3 Review of literature 1.4 Objectives 1.5 Research design 1.6 Scope Of Study 1.7 Limitations 1.8 Chapterisation Industry Profile 2.1 Introduction

Page No
3 4 5 13 13 14 14 15

16

Company Profile 32

4 5

Data analysis and interpretation Findings conclusions and suggestions 59 69

Bibliography 76

LIST OF CHARTS

Title
Fuel cost Oil cost Wear and Tear Cost Service Cost Total Cost

Page no
63 64 65 66 67