QUESTIONNAIRE

1. Which brand of Titan watches do you possess?

a) Titan b) Fastrack b) Sonata c) Raga d) Nebula e) Others, please specify.

2. Since how many months / years have you been using Titan watch? 5 yrs 3. Why do you prefer Titan brand? a) Attractive designs, b) Reasonable price c) Brand image d) Good quality

4. Do you remember the original tagline of Titan watches? If yes, please mention. no
5. Have you seen the advertisement of Titan watches?

a) Yes

b) No

6. In which media have you seen the advertisement? a) TV b) Newspaper c) Magazines d) Hoardings e) Radio

7. Who is the brand ambassador of Titan watches? Amir Khan, Rani Mukherjee for Raga,

8. Are you aware of the new tagline of Titan?

No idea

9. How do you rate the new designs of Titan? a) Poor b) Average c) Above Average d) Good

e) Excellent

10. Have you seen the new campaign of Titan? a) Yes b) No

11. Do you think the new advertisement is effective in inspiring consumers to have a new look everyday and be more in lives? a) Not at all effective b) Effective c) Highly effective

12. How do you rate Titans exclusive showrooms with respect to the following: (1Poor, 2-Average, 3-Above Average, 4-Good, 5-Excellent)

a) Ambience b) Sales personnel c) After sales service d) Display of watches e) Overall showroom

-4 -3 -3 -4 -3

13. What suggestions would you like to give to improve Titans brand image among customers?

More Variety of watches for all the collection and also reasonable prices.