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2/10/2013 Group 7 Nimmi Jha(12PGDM092) Nishi Kumari(12PGDM093) Nitika Goel(12PGDM094) Piyush Anand(12PGDM095) PratapChander R(12PGDM097)

Term Project on Business Strategy & competitive advantage

Brief Outline 1. Comparative analysis of two banks(ICICI and Axis bank) - Vision - Mission - Business Models - Goals 2. Data Collection about ICICI bank and ICICI bank. Data should include various financial statements like Profit and Loss account, Balance Sheet, cash flow statements, Ratio analysis. 3. Analysis of organization structure of two banks to get a better insight into the strategies followed by the two banks. 4. Swot Analysis of two banks. 5. Analysis of the banking sector in terms of attractiveness, competition and barriers of entry, bargaining power of customers, bargaining power of banks 6. Studying the impact of 5 Porters competitive forces on two banks. 7. Comparing two banks in terms of 3 competitive strategies- Differentiation, Focus. Cost Leadership. 8. Identifying Key success factor of two banks.(Competitive advantage) 9. Change in business strategies of two banks over the years and why did they do that? 10. Competitor Analysis of two banks 11. Segmentation Analysis of two banks. 12. Identifying Key resources and capabilities of the two banks. 13. Assessing relative strengths in managing resources and capabilities by two banks

Sources of study

List of articles and sources of study.xlsx