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Srdjan Šaper

Chairman
 
McCann Grupa
Terazije 7-9
11000 Belgrade, Serbia
tel +381.11.2022.203
fax +381.11.2626.795

TO WHOM IT MAY CONCERN

From: Mr. Srđan Šaper, Chairman

Subject: Letter of recommendation of Mr. Aron Shaviv

Aron Shaviv worked with us during the Presidential elections in Serbia in 2008. Aron worked
side by side with me throughout the campaign in the period of two months on daily basis.

As campaign manager, I found Aron to be instrumental to translating the strategy into everyday
applications.

Aron brought original, strategic thinking to the table which continuously challenged us to be on
strategic input on all ours communications.

I would whole heartedly recommend Aron to other campaign managers working on elections.

Srdjan Šaper
Campaign Manager
Chairman of McCann Erickson Group

www.mccann.co.rs

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