S

T
R

PENETAPAN VISI-MISI A
T
E
PERUSAHAAN G
I
C

1.ROSY NATALIA M
A
2.AGUS KARTINA N
A
3.RIKALDO SAPUTRA G
E
4.YUNIARTI M
E
N
T
Dian Mayastika Mochtar, S.E., M.Sc.
 Vision
Vision Statements: What Do We Want to Become?
It is especially

A vision statement should answer the basic question, “What do we

want to become?” A clear vision provides the foundation for
developing a comprehensive mission statement.

Strategic Management: Penetapan Visi-Misi

Perusahaan Source: David & David (2017)
 Source: David & David (2017)

Strategic Management: Penetapan Visi-Misi

Perusahaan
 Starbucks “Improved” Vision Statement

Starbucks’ vision is to be the most well-known, specialty coffee,

tea, and pastry restaurant in the world, offering sincere customer
service, a welcoming atmosphere, and unequaled quality.

Strategic Management: Penetapan Visi-Misi

Perusahaan Source: David & David (2017)
 Author
Comments

• The first vision statement does not state what the company
wants to become. Nor does it acknowledge the firm’s
movement into specialty tea offerings. It is not as customer
oriented as needed.

• The improved vision statement reveals the company’s

aspirations for the future and acknowledges that upscale tea
and pastries complement their premium coffee offerings

Strategic Management: Penetapan Visi-Misi

Perusahaan Source: David & David (2017)
 Source: David & David (2017)

Strategic Management: Penetapan Visi-Misi

Perusahaan
 Mission
Mission Statements: What Is Our Business?

A mission statement is the foundation for priorities, strategies, plans, and

work assignments. It is the starting point for the design of jobs and
organizational structures.
Nothing may seem simpler or more obvious than to know what a company’s business is. A
lumber mill makes lumber, an airline carries passengers and freight, and a bank lends
money. But “What is our business?” is almost always a difficult question and the right
answer is usually anything but obvious.

Strategic Management: Penetapan Visi-Misi

Perusahaan Source: David & David (2017)
 Source: David & David (2017)
Strategic Management: Penetapan Visi-Misi
Perusahaan
 Google’s mission is “to organize the world’s
information and make it universally
accessible and useful.”

The Lego Group’s mission is “To inspire and

develop the builders of tomorrow.”

“The IKEA vision is to create a better everyday life for

the many people. We make this possible by offering a
wide range of well-designed, functional home furnishing
products at prices so low that as many people as
possible will be able to afford them.”
Strategic Management: Penetapan Visi-Misi Source: Grant (2016)
Perusahaan
 The Importance (Benefits) of
Vision and Mission Statements

To make sure all

employees/managers To provide a basis for the
understand the firm’s purpose allocation of resources
or reason for being.

To provide a basis for To provide a basis for

prioritization of key internal and organizing work, departments,
external factors utilized to activities, and segments around
formulate feasible strategies. a common purpos

Strategic Management: Penetapan Visi-Misi

Perusahaan Source: David & David (2017)
 Source: David & David (2017)

Strategic Management: Penetapan Visi-Misi

Perusahaan
Any question,
guysss ???