أثر المزيج التسويقي على رضا العملاء

) ( 233-212 2009
ISSN 2070-3147
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2 2003(

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.2

.1 .
.2
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.3
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Marketing Mix
Service Marketing Mix
.1 / Service
.2 Price
.3 / Place & Time/Distribution
.4 Promotion
.5 Process
.6 Productivity & Quality

.7 People
.8 Physical Evidence
213
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0.87
0.72
0.78
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Recommendations
.
.1 .
.2
.
.3
.
.4 .
.5
.

.1 )2007(
: ..
.2 2004).( . . .
.3 ) .(2004 . . : .
.4 22003 :.
.5 : )2003(.
.6 )1989( . .
-.
.7 )2001(
. -.
References
1. Abu Ghazaleh. Talal ,Dictionary of Accounting English Arabic,1984.
2. Philip Kotler & Gary Armstrong , Principles of Marketing, Eleventh
Edition, 2006.
3. www.KarketingPower.com, live/mg -Directory View, 862, php,
jul/2004.
4. Bannet, Peter, Dictionary of Marketing Terms, Chicago: American
Marketing Association, 1988.
233

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) ( 233-212 2009

.6 Productivity & Quality

" " Service Mix

) (Secondary Data ).(Primary Data

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