Appendix

QUESTIONNAIRE
NAME. ADDRESS OCCUPATION. AGE. GENDER

1. How long you are using the services of DTH? a) 3 Months c) 6-12 Months b) 3-6 Months d) More than 1 year

2. From where you collect the information regarding DTH services Providers? a) Advertisement c) Friends b) Newspaper d) Others

3. Which of the following factor affect your buying decision most? a) Installation price c) Prompt installation service b) Digital quality d) Others

4. How much the promotion schemes offered by DTH services providers affect your buying decision? a) very much affect c) Do not affect 5. How much the facilities to opt the monthly package according to your choice affect your buying? a) Very much affect c) Not concern b) Only affect b) Only affect

6. How much the other service like movie on demand affects your buying decision? a) Highly affected c) Not affected b) Only affected d) Cant say

7. How much the availability of cheaper package of DTH services affects your buying decision? a) Very much affect c) Not affect b) Only affect d) Cant say

8. What is the impact of advertising of DTH services on your buying decision? a) Favorable c) Unfavorable b) Guide d) Cant say

9. How much the celebrity endorsement affect your buying decision? a) High c) Low b) Moderate d) Cant determine

10.How much the after sales service provided by DTH services providers affect your buying decision? a) Very much affected c) Not affected b) Affected d) Cant Say

11.How much the availability of 24 hours customer care facility affect your buying decision ? a) Very much affected c) Not affected b) Affected d) Cant Say