SMALL AND MEDIUM ENTERPRISE

ASSIGNMENT : 2
QUESTIONNAIRE

GOURMET FAMILY RESTURANT SEC: (A)

NAME Bilal Adul Rehman Atif Arif Azhar Hussain

SUBMITTED TO:

REG# L1F09BBAM0096 LIF09BBAM0232 L1F09BBAM2121

PROF. AYESHA QAYYUM

SUMISSION DATE: 15/05/2013

Questionnaire
Name of Restaurant: Gourmet restaurant Designation of person: Owner Name of person: Ali Ahmed Javed Manager other________________

1. Which customer's market you are targeting? Upper class Upper middle class o Lower Middle class

2. What are you focusing on while giving service? o Price Food quality o atmosphere

3. Is there any of the following pricing objectives you are following? o Maximizing short run profits o Increasing sales volume Matching competitors' prices

4. What price your competitors are charging? High o Same o Less

5.What differences do you offer in comparison with the competition? QUALITY AND SERVICE

6. What type of pricing strategy you are using? o Price skimming Price penetration

8. Do you do advertising for your business? Yes o No

9. How do you advertise? o Through the media (television, radio, newspapers) Through the Internet Through billboards Through word of mouth

10. Do you have enough branches to fulfill customers need? o Yes No o Is the market growing or is it a well-established static market?

11. What additional features can you offer? Based on customer feedback. But we are planning to open new branches