Channel Study for Tea

Markets Visited
Ram Nagar Market Chopala Mandir Market Ghantagar Navyug Market Kavi Nagar RDC Dharampura

Channels Visited
Bhawana Agencies- Distributor of Tata Tea Loose Tea- R.K Traders J.K Tea Traders of Tea Gold brand Maheshwari Traders- sales agent of loose tea Muskan Traders- Muskan Tea Naans Super market retailer More Super market Akhilak Ahmed Loose tea traders Abhinav Kirana

Company and Brand Visited

Tata Agni Premium Life Gold HUL Lipton Taj Mahal Brooke Bond Godfrey Phillip Loose Tea Symphony Green Tea Darjeeling Tea Assam Tea Super Daj Leaves Super Black Gold Local Brands Wagh Bakri City Gold Annaporna Gold Hariyali Local Tea

Tetley

Level 0

Level 1

How Channels Sell?

Level 2

Level 3

This is how the big players like HUL, Tata Global beverages work.

Manufacturer

Sales Agent

Super Market

Dealer

Retailer

Retailer

Consumer

Consumer

Consumer

Tea Estates

Whole Seller

Dhabhas

Consumer

Hotels

15-20%
Company Whole Seller

10-15%
Super Market

MRP
Consumer

30 Days credit 10%

10 Days credit 3%

On Cash MRP
Consumer

Sales Agent or Retailer

Kirana Shop

10-30%
Loose Tea Trader

15 Days credit
Consumer

0-5 Days credit

Different Schemes Branding Discounts Cash on discounts Higher Margins Technology development Employee Orientation

Motivational Factor for Channel Partners

Thank You..