(

, = , = , =

Innovation in + novare (=
new) Innovare (to renew)

(to modify) Innovate

2

... ( . 2543 : 255)

( . 2545 : 8)

(Nicholls and Allen. 1983 : 4)

(Innovation)

( , 2542:13)

"

(Invention)
(Development)

(Pilot Project)
"

( , 2542:13)

" (Renewal)

"

( , 2542:13)

"

"

"

"

(educational/instructional innovation)

...(
. 2543 : 256)

( . 2530 : 5)

()

Technology and Innovation

Innovation and

Technology Innotech ()

( . 2523 : 24-25)

( )
( )

1 ( . 2545 : 8)

2 (
. 2545 : 9)

1.

2. (systems approach)

3.

4.

5.
6.

7. ( .

2523 :25 ; . 2521 : 14-15 ;

. 2545 : 10-11)

(
2536 : 12-13)

(
2523 : 28-29 )

4
1.

2.

3.

4.

.
.

 (Mass Education)

( 2538 : 22)

"
" (Media Literacy)

( Schramm 1964 : 144)

(Parallel
School)

2534)
(
1.

2.

-
-
- -

-
-

3.

3.1

3.2

3.3

3.4

4.

4.1

4.2

4.3

5.

6.

1.

1.1

50

1.2

25

2.

3.

4.

5.

6.

7.

1.

2.

2.1

2.2

2.3

2.4

2.5

2.6

2.7

6 (
2534)

1.

2.

3.

4.

5.

6.

(Consumerism)

2-3

1.

( Mosaic Culture )

2.

3.

4.

5.

6.

1.

2.

3.




2
1.

2.

1.

2.

3.

4.

(Media Education)

( 2538 : 4-6 )

1.

2.

3.

4.

( 2538 : 11-12 )

Active learning

(
2538 : 10-11)

( 2532 : 25-38 )

( 2535 :16-24)

""

1960-1985

4 (Halloran and Jones,1987

2538 : 25-26 )

1. (Inoculation

Approach)

2.

(Critical reader/view approach)

3.

(Production of community media)

4.

(textual apporach)
(Images and
conciousness)

2538

(Organization)

( . 2528 : 95; Galbraith.

1997 : 3)

(Educational

Organization)

(Database

Management)

:
:

(decision support system : DSS)

(executive support system : ESS /
executive information system : EIS)

(Expert System)

(internal quality

control) (quality auditing)

(quality assessment)

(performance
indicator)

.. 2542

( )

(Orientation)
(in-service training)

1.

(full-time)

(1)

(part-time)

(2) /

(Virtual University)

(Virtual Classroom)

( . 2523 : 6-7)

(pre-service
training)
(in-service training)

(computer-based training)

(video on demand)

(Seminar)

(Diffusion of Innovation)

Everette M. Rogers-Everette M. Rogers (1983)

"Diffusion"

(Diffusion is the process by which an innovation is

communicated through certain channels overtime among the

members of a social systems)

Rogers
4
1

2

3

(Sehutz; 1982)
(
, 2533)

( )

1) Everette

M. Rogers (social

change)

( , 2533 97-98)

(applied) (body of knowledge)

18

- (
, 2532 154)

2)

(messages)


(convergence) 2

(two-way process of

convergence)

(change agent)

(client)

(client) (change agent)

3)

(uncertainty) Rogers

(uncertainty) (newness

means that some degree of uncertainty is involved)


(information)

(matter-energy)

(Innovation decision process)

(Rogers)

(Innovation Decision Process)

5

1. (Knowledge Stage) :

1.

2.

2. (Persuasion Stage) :

2.1

3. (Decision Stage) :

2 -

(Adooption)
-

(Rejection)

4. (Implementation Stage) :

1-3 4

5. (Confirmation Stage) :

(Adoption Process)

Everette M. Rogers (1971)
5

1 (awareness)

2 (interest)

3 (evaluation)

4 (trial)

5 (adoption)

5 Rogers

Shoemaker

(Positive)

2 5

3 5

1.
2.
3.

4.

1.

(Research) (Development)

(persuasion)

1. (relation

advantage)

2. (compatibility)

3. (complexity)

4. (trialability)

5. (observability)

 (direct sale)

2.

(socioeconomic status)

(socioeconomic)

(personality)

(early adopters)
(opinion leaders)

Everette M. Rogers

(Rate of Adoption)

3. (social system)

4.

(credibility)

1)

2)

3)

4)

 4
(Everretle

M.Rogers , 2530:6)
5

1) (Awareness)

2) (Interest)

3) (Evaluation)

4) (Trial)

5) (Adoption)

4
3


(Awareness)

(Interest) (Evaluation)

(Trail)
(Adoption)

(Cooperative Learning)

. .
: ,
2540.

. .
: ,
2526.

. . :

, 2519.

. . :
, 2532.

 ,.

,
2540.

. .
: , 2526.

http://edtech.edu.ku.ac.th/edtech/wbi/index.php?
module=study&chapter=4&sub1=2&sub2=1

http://web.udru.ac.th/~boonpan/1031204/Mass03.html
http://www.dopa.go.th/iad/subject/it2.doc