You are on page 1of 1

Media Studies 2.

0
Geoff Lealand

David Gauntlett – Debate on www.theory.org.uk

1.0

• Tendency to promote ‘expert’ readings of pop culture


• Celebration of key texts
• Privileging avant garde: political agendas
• Emphasis on directing student etc

2.0

• Focus on everyday meanings


• Kids doing it themselves
• New focus on the massive ‘long tail (YouTube, blogs etc)

FOR

MS involves constant engagement with contemp culture


Fuid investigation; open-ness to new ideas
MUCH MEDIA theory becomes self-referential and self-perpetuating (eg MS text books)
Good teaching should allow for negotiation btw. Prior learning (students’ own experience)
instruction (teacher info re construction, distrib etc) and experiential (doing it)

Established canon of media theory is complex and impenetrable for most

NEW GEN IS MEDIA AND TECH ORIENTED

AGAINST

• new privileging of technology


• echoes older debates re active audiences: diff btw power over media texts /ove media
agendas
• Plenty of media naïve students – can use it but donlt reall y understand it
• Poysemy =

Is this debate helpful or healthy?

Is there a fundamental shift going on re attitudes to privacy? Peter Bazelgate: ‘…teenagers


chattering away online are media literate but not media wise.”