Presented by – Swapnil

A-1632
 We help you buy.

Croma’s Brand Philosophy

• If service wasn't important.
• If technology wasn't complex.
• If variety wasn't confusing.
• We would have no reason to be in business.
• We help you buy.
 About Croma

India’s first national , large format, specialist retail

chain for consumer durable s & electronics
Croma is owned and run by Infiniti Retail Limited
Infiniti Retail – a 100% subsidiary of Tata Sons.
Woolworths Ltd, provides technical support and
strategic sourcing facilities from its global network.
The first Croma store was launched in Juhu,
Mumbai onOctober 9, 2006
 About Croma

Croma has over 180 brands and 6000 products

Plush stores, floor space between 15,0000 to 20,000
sq.feet
15 Stores currently located in 5 cities.
Croma planning to open 100 stores across India by
 About Infiniti Retail Limited

Infiniti Retail Limited is a 100% subsidiary of Tata

Sons. The company has launched Croma, Infiniti
Retail Ltd., owns and runs Croma's retail operations
in India, while Woolworths provides technical support
and strategic sourcing facilities from its global
network. The first Croma store was launched in Juhu,
Mumbai on October 9, 2006. Infiniti Retail Ltd plans
to launch stores across India in the coming months.
 Why Croma

Widest range of products

Choose from 6000 products across eight categories
We help you buy
Sound and knowledgeable advice from well-trained
advisors to help you make informed buying decisions.
A name you can trust
Croma is promoted by Infiniti Retail Ltd, an initiative
of the Tata group, a brand that stands for trust and
reliability globally.
 Why Croma

Customer commitment
Croma not only gives you a world-class shopping
experience, but also backs it with great after-sales service.
Great deals and offers
Croma periodically offers exciting deals on all your
favourite products.
A first of its kind
Consumer electronics and durable retail is a fragmented
segment and has been largely catered to by regional
players.
Croma is the first of its kind
Large-format, specialist and pan-Indian.
 Store Format

Croma Stand Alone Stores – 15,000 to 20,000 sq. ft.

Croma Stores located in Malls – 5000 to 10,000sq. ft.

 Store Format

At Croma, well-trained store advisors, who have an

in-depth knowledge of the products, guide, advise and
help you choose a product that's just right for you.
Our aim is to ensure that our shoppers make informed
purchases.

Croma’s stores are large (15,000-20,000 sq ft), well-

planned and designed to make shopping a pleasure.
The world class in-store experience is backed by
robust after-sales service.
 Product Category

Large Appliances – Refrigerators, AC, Washing

Machines
Small Appliances – Microwave owen
Computers - Home PCs, Laptops
Music & DVD - Audio & Video CDs/DVDs
Communications- Mobile phones
Gaming - Gaming Hardware/Softwares
Home Entertainment – Home theatre, T. V., DVD
players
Imaging - Digital Camera, Camcoder
 Store Locations

Mumbai – Juhu, Malad, Santacruz Airport, Dahisar,

CBD Belapur, Vashi, Bhayandar & Mulund
Pune –Wanowari & Yerwada
Ahmedabad –Memnagar & S G Highway Junction
Surat – Ghod Dod Road
Bengalooru – Koramangala, Brigade road, Kalyana
Nagar.
New Delhi – New Deepali Chowk, Rohini.
Chennai- Mount Road, Anna Nagar,
Store Photo
Store Photo
Store Photo
Thank You!!