Marketing Management September 27, 2012 I. Chapter I: MARKETING PHILOSOPHY 1. !. #. '. II. 1. !. #. III. 1. !. #. '. I$. 1.

Product Mi a) Goa" $i%io& Mi%%io& Tre&d% a&d Opportu&itie% a) SWOT Co*petitor A&a"+%i% Matri Mar,et Share Re%po&de&t% (ata Gatheri&- Procedure% Re%earch I&%tru*e&t (e%criptio& Ta."e a&d I&terpretatio&% o/ Re%u"t% Product (1) (2) (#) Raw Materials Matrix

MARKETING PLAN

Chapter II: IN()STRY ANALYSIS

Chapter III: MARKET RESEARCH

Chapter I$: MARKETING PLAN

Color, Style, Form, Logo, Tra emark, Co!er Con"ept $ro %"t $ro"essing (i) (ii) (iii) Product Process Packaging Process Standards, Measurement and Quality

Control Applied (&) 'ran ing

Marketing Management September 27, 2012 (i) (() !. #. Price (1) P"ace Mi (1) (2) (#) '. Pro*otio& Mi (1) (2) (#) (&) $. 1. !. #. '. $I. 1. !. $II. * !ertising Con"ept $romotion Con"ept Sales an Management plan $%bli" Relations $lan Storage an Maintenan"e Transport an Fa"ilities Logisti" Re)%irements $ri"ing Strategies Labeling

MARKETING PLAN randing and rand !mage Concept

Chapter $: ACTION PROGRAM Product Mi $aria."e Price Mi $aria."e P"ace Mi $aria."e Pro*otio& Mi $aria."e Particu"ar% Schedu"e%

Chapter $I: 0)(GET PLAN

Chapter $II: SALES REPORT