BUSINESS ENGLISH CERTIFICATE BEC Unit 7 A proposal A company that produces soap, decides to start producing washing up liquid

id / shampoo - to increase business - To extend the product range - They have the existing know-how o Skills o Technology - To diversify their product You guarantee against changes in the market - If you dont do it, someone else will To put all of your eggs in one basket = You rely entirely on one product To go bankrupt = Andare in banca rotta To extend the product range Competitors activity The company skills Brand identity Product development costs Company expansion vs specialisation Round-up points = to summerize the different points you will want to talk about To reckon = To consider / think To plough money / something back into the company = to put something back = To reinvest To reduce tax exposure = To reduce the amount of taxes you have to pay Cut-throat market = Very competitive market Swallow a fair amount of cash = I twill be very expensive To mull over = To think about To get cracking on = Start working Return on investment = I get money back from my investment Accounting = Contabilit Accounting software = Software per gestire la contabilit Retail outlet = Business name for a shop Retailer = Sells products directly to the public Wholesaler = sells to the retailer Vat returns = Declaration of taxes The payroll = The list of people in your company that you have to pay Demand Supply = Domanda / Offerta Feedback = The comments you receive from the public To tailor something = Purpose design for the customer = To customize To employ = To take on = To hire ( American) = To recruit The overheads = General running costs To envisage = To imagine, to calculate Outlay = Expenditure = The act of paying money Room = Little space / Space = Larger than room. Linking words At the same time = Also Wj