Professional Documents
Culture Documents
Trac Nghiem MAR1
Trac Nghiem MAR1
MC LC
CHNG 1: BN CHT CA MARKETING ...................................... 2
I. CU HI LA CHN: CHN 1 PHNG N TR LI NG NHT............................2
II. CC CU SAU L NG HAY SAI? ................................................................. 5
CHNG 2: H THNG THNG TIN V NGHIN CU
MARKETING .............................................................................................. 5
I. CU HI LA CHN: CHN 1 PHNG N TR LI NG NHT............................5
II. CC CU HI SAU Y NG HAY SAI?.......................................................... 8
CHNG 3: MI TRNG MARKETING .......................................... 9
I. CU HI LA CHN: CHN 1 PHNG N TR LI NG NHT............................9
II. CC CU SAU Y NG HAY SAI?.............................................................. 11
CHNG 4: HNH VI MUA CA KHCH HNG.............................12
I. CU HI LA CHN: CHN 1 PHNG N TR LI NG NHT..........................12
II. CC CU SAU Y NG HAY SAI?.............................................................. 15
CHNG 5: PHN ON TH TRNG - LA CHN TH
TRNG MC TIU - NH V TH TRNG................................. 16
I. CU HI LA CHN: CHN 1 PHNG N TR LI NG NHT:........................ 16
II. CC CU SAU Y NG HAY SAI?.............................................................. 19
CHNG 6: CC QUYT NH V SN PHM............................... 20
I. CU HI LA CHN: CHN 1 PHNG N TR LI NG NHT..........................20
II. CC CU SAU Y NG HAY SAI: ..............................................................23
CHNG 7: CC QUYT NH V GI BN................................... 23
I. CU HI LA CHN: CHN 1 PHNG N TR LI NG NHT: ....................... 23
II. CC CU HI Y NG HAY SAI?...............................................................26
CHNG 8: CC QUYT NH V PHN PHI..............................27
I. CU HI LA CHN: CHN 1 PHNG N TR LI NG NHT: ....................... 27
II. CC CU HI SAU Y NG HAY SAI?........................................................ 30
CHNG 9: CC QUYT NH V XC TIN HN HP............. 30
I. CU HI LA CHN: CHN 1 PHNG N TR LI NG NHT: ....................... 30
II. CC CU HI SAU Y NG HAY SAI? ....................................................... 33
HTTP://THANGLONGITC.COM/FORUM
HTTP://THANGLONGITC.COM/FORUM
HTTP://THANGLONGITC.COM/FORUM
HTTP://THANGLONGITC.COM/FORUM
HTTP://THANGLONGITC.COM/FORUM
HTTP://THANGLONGITC.COM/FORUM
HTTP://THANGLONGITC.COM/FORUM
HTTP://THANGLONGITC.COM/FORUM
HTTP://THANGLONGITC.COM/FORUM
HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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CHNG 7: CC QUYT NH V GI BN
I. Cu hi la chn: Chn 1 phng n tr li ng nht:
1. ng cu v mt sn phm:
a. Phn nh mi quan h gia gi bn v lng cu.
b. Thng c chiu dc xung.
c. Lun cho thy l khi gi cng cao th lng cu cng gim.
d. (a) v (b)
e. Tt c nhng iu nu trn.
2. Cc nghin cu v mt hng go cho thy l khi go tng gi th lng
cu v go gim nh. Nhng tng doanh thu bn go vn tng ln. ng
cu mt hng go l ng cu:
a. i ln
HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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Thit lp cc mi quan h
San s ri ro
Ti tr
Xc tin bn hng
HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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HTTP://THANGLONGITC.COM/FORUM
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Hocus_Pocus_11A2 (Nguyn H)
HTTP://THANGLONGITC.COM/FORUM
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