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Buy Local

A One Tank Trip

Profiting From The Green Movement

 10 Reasons To Plant Trees...Now! 10

Contents South Carolina Wedding & Event Planners : Carrer Outlook

Kids Eat Free

Signature Golf
12

15

17

No Day Is Bad 21

Profiting From The Green Movement 23

Barter Is Smart Business 27

Time To Refinace Or Buy 31

One Tank Trip 34

About North Charleston 42

Bunker Shot Perfection 44

Neighborhoods 46

Commerical Real Estate 50

www.GardenCity.sc Online Magazine | 2009 4
From The Editor
Buy Local
Promoting local business is as simple as having other company’s
business cards or brochures posted on a board in your store. In an
effort to promote your area, we are distributing decals that say “Check
us out at www.FollyBeach.sc,” in hopes that local shoppers will visit the
site to find local restaurants, clothing, specials, coupons and more. We
are doing our part, so please join us, and promote your local merchants,
and everyone will benefit!

Top Ten reasons to Think Local

Buy Local - Be Local – Help Local Businesses

1. Buy Local -- Support yourself and Folly Beach. Many

studies have revealed when you buy from an independent, locally
owned business in the your own area, rather than a nationally owned
businesses, considerably more of your money is used to make
purchases from other local businesses. Local businesses continue to
strengthen the economic base of the local community. These include
case studies showing that local local owned businesses generate a
premium in enhanced economic impact to the community and our tax
base.

2.Support Local Area Community Groups:

Non-profit organizations receive an average 250% more support from
smaller Folly Beach area business owners than they do from large
companies.

3. Keep Your Area Unique: Where we shop, where we eat and

have fun -- all of it makes our community home. Our one-of-a-kind local
businesses are an integral part of the distinctive character. Local tourism
businesses also benefit. “When people go on vacation they generally
seek out destinations that offer them the sense of being someplace, not
just anyplace.” ~ Richard Moe, President, National Historic Preservation
Trust.

4. Reduce Environmental Impact: Locally owned businesses

in your area can make more local purchases requiring less
transportation. This generally means contributing less to sprawl,
congestion, habitat loss and pollution.

5. Create Additional Jobs: Small local businesses are the

largest employer nationally and in the community, provide the most jobs
to local residents.

6. Receive Better Service: Local businesses often hire people

with a better understanding of the products and services they offer, and
take more time to get to know customers.
Cont. next page

www.GardenCity.sc Online Magazine | 2009 5

www.GardenCity.sc Online Magazine | 2009 6
From The Editor
- Continued

7.Invest in Your Community: Local

businesses are owned by people who live in this
community, and they are less likely to leave, and are
more invested in the community’s future.

8. Put your Taxes to Good Use: Local

businesses require a relatively little infrastructure
investment and make more efficient use of public
services as compared to nationally owned stores
entering your area.

9. Buy What you Want, Not What Big

Advertising Budgets Want you to Buy:
A South Carolina marketplace comprised of tens
of thousands of small businesses is the best way
to ensure innovation and low prices over the long-
term. A multitude of small businesses, each selecting
products and services based not on a national sales
plan but on their own interests and the needs of their
local customers, promises a much broader range of
product choices.

10. Promote Local Prosperity: An esca-

lating body of economic research shows that in an
increasingly homogenized world, entrepreneurs and
skilled workers are more likely to invest and settle in
communities that preserve their one-of-a-kind busi-
nesses and distinctive character.

Larry Local
Editor in Chief
CEO
Dennis Stewart

Editor In Chief
Larry Local

Creative Director
Daniel Holliday

Art Director
Amy Coats

Web Developers
Matthew Coats

Administration & Marketing

Vivi Morillo
Angie Woods

carolina media
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3290 Ashley Phosphate Road

Charleston, SC 29418
Toll Free: (843)720-9604
Fax: (843)725-4734
Info@GardenCity.sc
www.GardenCity.sc
www.GardenCity.sc Online Magazine | 2009 10
www.GardenCity.sc Online Magazine | 2009 11
South Carolina
Wedding & Event
Planners:
Career Outlook affords the couple getting mar- of the event are mostly
Can you imagine a more ried to only focus on getting self-employed working both
exciting career than being the married. part-time and full-time. How-
person who helps to plan a Wedding directors sometimes ever, special event centers,
couple’s happiest day together usually attend the wedding to wineries, hotels, and other
and makes them lasting make sure the day goes exactly hospitality facilities also offer
memories for the rest of their as planned. If it rains on the day employment opportunities.
life? Or planning a Corporate of an outdoor wedding, the
Event for some of the largest wedding director will have an Wedding planners must also
companies in South Carolina. alternate plan already in place. write contracts and be efficient
The best part is you are creating marketers of their business. The
an event that you do not have to Wedding planners, specifically, best wedding planner in South
pay for. If you are interested in perform a variety of tasks. They Carolina must get their name
a career as a wedding or event make appointments with clients known, and can only handle a
planner, read on to discover and vendors, provide gown certain amount of weddings in
general description, educational options, provide wedding theme any given time.
requirements, and your job options, and plan for the
outlook information. unforeseen among other things. An event planner does the
The business side of wedding same basic tasks as the
Wedding and Event planning involves staying within wedding planner, but the event
your budget, and making sure will dictate what is different. A
Planner Job Description
the vendors get paid. Wedding big corporate event may require
planners who handle all aspects several sound and video
Wedding or Event planners, as
the name implies, handle many
or all of the details of setting up
a wedding or other event from
coordinating the caterers to
directing the dinners. The term
wedding planner is a
classification of how involved
the person is with their clients’
wedding. There are two other
classifications which are
wedding consultants and
wedding directors.

Wedding consultants allow

couples to plan the wedding
and offer only their advice and
expertise. Wedding planners
oversee and are responsible for
much of the work of the wed-
ding from beginning to end,
but the couple is still involved.
Wedding directors take care of
the entire wedding event, which

www.GardenCity.sc Online Magazine | 2009 12

systems. A golf tournament may
require many sponsors being
adequately recognized.

Whatever the event, having

alternative plans when things go
not as planned is the mark of a
good planner. This means that
you must have a long list of
suppliers and people in the
service industries that can
stand in when problems arise.

Educational Requirements
for Wedding &
Event Planners

There are no federal, state, or

local laws requiring wedding or
event planners to have
anything other than a business
license. Very few
colleges/universities offer
degrees or certificates in
wedding and planning. Online
schools offer training; however,
carefully research the online
school prior to paying any fees
or signing up for classes. The
best schooling is the College
of OJT ( On the Job Training).
Working for a wedding or event
planner and learning from the
ground up is the only way to
truly learn the business.
Certification is increasingly
becoming sought after because
clients want to make sure their
special day is handled by a
professional.

Job Outlook for

Wedding & Event Planners

Wedding and event planning

in South Carolina is a growing
field with more and more
opportunities. Creating a
profitable business is a slow
process. Attracting clientele
takes time, but there is always
plenty of work for good
planners.
www.GardenCity.sc Online Magazine | 2009 13
Kids Eat Free
Applebee’s IHOP
Kids meals are .99 with adult purchase. Good thru Sept. 13: Kids 12 and under get a free kids
Tuesday’s after 5 pm meal with purchase of adult meal.
(843) 678-9406 Daily 4pm-10pm
North Myrtle Beach (843) 249-9742
CiCi’s Pizza Florence (843) 629-9999
Children under 3 eat free with adult purchase Myrtle Beach (843) 626-0136
Every Night
(843) 413-0600 Moe’s Southwest Grill
Kids under 12 with Adult purchase of entrée or 2 ta-
Fazoli’s cos. Same offer on Sunday if you present your church
Kids eat free every weekend in August. One free kids bulletin.
meal per adult entree purchase. Tuesday, Wednesday, Thursday from 5pm-10pm
Saturday & Sunday (803) 743-9663
Florence: (843) 664-3062
North Myrtle Beach: (843) 249-6901 Western Sizzlin
Surfside: (843) 477-1801 Children 4 and under eat Buffet for free
Daily
(843) 665-5965
 No day is so
bad it can’t be
fixed with a
nap.

Carrie Snow
www.GardenCity.sc Online Magazine | 2009 22
Profiting From
the Green
Movement
People in South Carolina are
active in “going green” and
doing their part to save the
environment, save money and
promote the local economy in
the process. There are many
green initiatives in the state
from local blogs getting the
word out to green businesses,
green home builders and homes,
recycling programs, as well
as, organizations designed
to promote South Carolina
agriculture and SC products.
Surely you have heard the buzz
on going green and if you want
to start getting involved and
doing your part, here are some
tips to get you started:
• Avoid letting your car
idle - Every second you spend
idling your car’s engine means
needlessly wasting gas, as well
as, adding wear and tear on your
vehicle. Idling over 10 seconds
wastes more gas than is needed
for startup. Overall, Americans
idle away 2.9 billion gallons of
gas a year, worth around $78.2
billion.
• Turn off your computer -
Save energy and wear and tear
on your machine by shutting
down your computer when
you are done using it and in
the evenings before you leave
work. You’ll save an average
of $90 of electricity a year.
The Department of Energy
recommends shutting off your
monitor if you aren’t going to
use it for more than 20 minutes,
and the whole computer if
you’re not going to use it for
longer than two hours.
Cont. next page
Profiting On The Green
Movement
- Continued
• Ask your power company
about green energy - More
than half of all electricity
consumers in the U.S. now have
the option of purchasing green
power from their local utility.
Find out how you can purchase
green power by visiting the
Department of Energy’s state-
by-state list of providers. You
can also check with your own
utility to see what’s available.
Palmetto Clean Energy is a
local South Carolina green
energy program http://www.
palmettocleanenergy.org/
default.asp
• Keep sensible tabs on your
thermostat - It is to your
benefit to pays to pay close
attention to your thermostat,
since most South Carolina
households spend 50 to 70% of
their energy budgets on heating
and cooling. For every degree
you lower the thermostat, you’ll
save between 1% and 3% of your
heating bill. Do the same thing in
reverse with air conditioning.
• Wash your clothes in cold
water - An easy way to clean
green is to turn the dial on your
washing machine to cold. Most
laundry loads do not require hot
water, and 90% of the energy
used by washing machines
goes into heating the water. The
higher the water temperature,
the higher the cost to you and
the planet.
• Enroll in online billing -
Save natural resources, as well
as late fees, by registering with
online bill-paying options.
Paperless billing not only saves
trees; it also reduces the fossil
fuel needed to get all those
billing envelopes from them to
you and back again. Plus, you’ll
save money on stamps.
• Get rid of junk mail -
Approximately 100 million trees
and 28 billion gallons of water
are used to send junk mail to
Americans annually. You can
eliminate 75% of unsolicited
mail by registering on the Mail
Preference Service on the Direct
Marketing Association website
(for a fee of $1). Within 90 days,
most unsolicited mail will stop.
• Print on both sides of paper
- Most software programs give
the option for double sided
printing, but yet most still print
only on one side of the page.
Consider this: the U.S. alone
uses 4 million tons of copy paper
annually, about 27 pounds per
person. Save dough and South
Carolina landfills.
• Carpool! - If your commute to
work is 25 miles each way and at
least half is in typical stop-and-
go traffic, you’ll save roughly 10
percent of your monthly carbon
emissions by carpooling. Not to
mention saving money on gas!
• Buy Certified South
Carolina produce - The
Certified South Carolina
program is a new, exciting,
cooperative effort among
producers, processors,
wholesalers, retailers and the
South Carolina Department of
Agriculture (SCDA) to brand
and promote South Carolina
products. Our goal is for
consumers to be able to easily
identify, find and buy South
Carolina products.
Get Your
Carolina
Girl
Gear!

Barter Is
Smart Business
Barter is a form of trade where
goods or services are traded for
other goods and/or services,
without cash being exchanged.
Barter normally replaces money
as the method of exchange in
times of monetary crisis, or when
the currency is unstable and
devalued by hyperinflation.
What Are The Benefits of
Barter?
Barter Can Bring New
Customers: This enables you to
expand your market and
maintain your cash-paying
customers.
Barter Conserves Cash: Barter
generates new customers
because buyers are encouraged
to pay with their products or
services and save cash.
Simply put: If you had to make
a purchase for $1000, would you
rather write a check or pay with
an equal amount of your
product/service at its normal
selling price to a new customer?
Most businesses prefer to barter
and keep cash.
Barter Raises Profitability:
Barter customers pay retail
prices and fees, so you get the
full value of your goods and
services.
Barter Moves Surplus
Inventory: Retailers must keep
their inventory moving and our
customers shop for the most up
to date merchandise each
season. Carolina Barter Exchange
can deliver you buyers to move
excess inventory, eliminating the
advertising costs and heavy
discounting otherwise needed to
achieve this goal.
Cont. next page
 • Merchants accounted
saving an average of $32,700
using barter and saw and
average cash flow raise of 18%.

• 1 in every six businesses

participated in at least one barter
transaction for the first time
with intentions to do more in the
future.
What is Barter?
- Continued • 1,845 new corporations had
barter transactions surpassing
$100,000.
Raise Efficiency
• 74% of all Fortune 500
Service Business: Increase
companies utilized barter-up a
billable hours! If you are not at
whopping 14% from last year.
100% capacity 12 months a year
and you can handle new
• 93% of all small business
customers, Carolina Barter
owners (less than 25 employees)
Exchange can help you fill your
report trying barter with a
free time with new business
positive result.
opportunities. And now you
will have trade dollars to
Carolina Barter Exchange (CBE)
purchase the products and
is the fastest growing barter
services you need.
company based in South
Carolina. CBE has
Hotels: Suppose you have 10
representation in all 46 counties
vacant rooms at $100 a night
including Charleston,
and you need a new brochure
Columbia, Hilton Head Island,
for $1000. Barter provides a way
Myrtle Beach, and Greenville.
for you to buy your brochure,
fill your rooms (at your cost),
CBE is the fastest growing trade
and maintain your cash.
exchange in The Carolinas. CBE
helps its member companies
Networking Increases Your
enhance their businesses through
Customer Base: Barter
exchange of products and
customers will bring you all the
services instead of making cash
cash referrals that your current
disbursements.
clients bring. You will increase
new cash paying-customers,
Some examples of the products
as long as you give your barter
and services we offer include:
customers the same great
advertising, printing, travel and
services and pricing you offer
vacations, auto repairs,
everybody else.
restaurants, caterers, art and
custom framing, office
Get Virtually Anything! equipment, medical treatment,
computer services and more.
Recent year statistics:

• The common dollar amount of

commercial barter rose to $1,927.
 Visit www.Classifieds.sc
Buy & Sell Stuff For Free!

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Your Classifieds For Free!

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www.GardenCity.sc Online Magazine | 2009 29


Time to
Refinance
or
Buy !?
Right now, mortgage rates are
at their lowest level since 1971.
Think about that. Twenty-five
years ago, homeowners were
paying as much as 18% on a
30-year fixed. Today it’s just
a little over 5%.Combine that
rate with the tax advantages of
a mortgage, and you have an
incredibly cheap way to build
wealth, but you better act now.
Real estate guru Barbara
Corcoran has already seen a
tremendous surge in refinance
applications – more than triple
the average – and the number
of people getting approved is
astronomically higher as well,
she says. But that doesn’t mean
the low rates are a panacea for
the ills of the housing market. It
is only once home prices start
to go up that we will finally see
a light at the end of tunnel,
Corcoran says. Until that
happens, we are still going to
have to crawl out of this mess.
“[Low interest rates are] a not a
lifesaver,” Corcoran says. “This
is just a helping hand.”
David Kittle, chairman of the
Mortgage Bankers Association,
has this advice to homeowners
looking to refinance: Do it. Don’t
get greedy searching for another
quarter-point. Lock in rates
now. He is seeing applications
soar over 125% just since
Thanksgiving due to the low
rates.
Of course, you should only
refinance if it saves you at least
3/8 on the rate and if you plan on
staying in your home for at least
four years, Kittle says. Along
with good credit, proof of income
and money by means of a down
payment or equity in the home,
there are certain things every
homeowner needs regardless of
interest rate levels.
 332 Cypress Avenue Garden City Beach
Offered at $499,900

3 bedroom, 2.5 Bathroom with downstairs office

Raised Beach style home
2250 Heated Square Feet
Over 3500 Total Square feet
LARGE LOT, Almost ¼ acre on the East side of 17!!! For under
$500,000!!! (This is HUGE!! Probably our biggest selling point with this prop-
erty!) Plenty of room for pool! Or koi pond, or kids’ play set, etc.
Professionally landscaped
2-Car Garage
Formal Dining Room
All Stainless Steel appliances
White Oak Hardwood floors with carpeted bedrooms and tiled baths
Tray ceiling in Master with rope lighting
Master has walk in closet
Master Bath offers Jacuzzi Tub
Double sinks with Vanity in Master
Double sinks in other bathroom
Balcony access from all bedrooms and office
.4 mile to Garden City Beaches
Only 4 lots in this small community
A One Tank
Trip
Got the vacation blues?
South Carolina abounds with
destinations you can visit on one
tank of gas…trips that showcase
the Palmetto State’s beauty
without busting your budget.
What a rich, exotic place South
Carolina is. One of the original
American Colonies, the state has
an abundance of historical sites
that bring our nation’s past to
vivid life. The outdoors lover can
enjoy a variety of activities such
as kayaking, hiking, saltwater
fishing, even scuba diving in
the company of alligators. The
state’s culture has been shaped
by its European, African and
Caribbean settlers, as evidenced especially by the food, which is
some of the most delicious we’ll ever have the pleasure of eating.
Aiken
Do you like horses, the City of Aiken is your destination. Explore the
Thoroughbred Hall of Fame & Racing Museum; the facility presents
the history of thoroughbred racing, spanning more than a century.
Admission is free. Also in Aiken, is the DuPont Planetarium, located
on the grounds of the University of South Carolina. The 30-foot
dome has fully-automated, state-of-the-art projection systems;
an observatory is also on hand, featuring a variety of powerful
telescopes for stargazing purposes. Downtown Aiken is filled with
southern charm. The restaurants, antique shops, and local stores will
fill anyone’s afternoon.
Greenwood
Continuing on your trip and take Highway 19 towards Greenwood.
On the way you will pass by the Ninety-Six National Historic Site,
where two battles of the Revolutionary War were fought and where
settlers braved harsh winters and Indians to stake their claim. Now,
visitors can experience it for themselves in the original Star Fort,
built in 1781, the Stockade Fort and siege trenches, or by strolling
through the original town sites of Cambridge and Ninety-Six. This
www.GardenCity.sc Online Magazine | 2009 34
 Visit www.Weather.sc
To Get your Local & State Weather

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Lowcountry Weather Now!
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www.GardenCity.sc Online Magazine | 2009 35

 Powered By

South Carolina’s Internet

Looking For Your

Chance To Win!Check Out Radio.sc’s Contest!

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www.GardenCity.sc Online Magazine | 2009 37

historic site is a fascinating look
at the way things were when
our nation was in its infancy.
Well worth the time to explore!
Get back on Highway 19, and
continue on to the US-25 which
leads you to Greenwood. This
town, with its fresh air and
sunny skies is a great place to
pull over and enjoy some of
the many outdoor activities to
be found here. The Heritage
Trail is a 2-mile paved path,
perfect for walking, jogging, or
biking. Lake Greenwood is a
fine place to break out the rod
and reel and try your luck with
the catch of the day. By night,
you can dine at any one of the
myriad of fine restaurants, which Sulphur Springs hiking trail
showcase cuisines from Europe, which makes for an excellent
the Caribbean, or good old- workout.
fashioned American steak and
potatoes. Truly, South Carolina offers
visitors a chance to enjoy the
Clemson modern age while giving us a
glimpse into our nation’s past;
Get back on the US-25, and it’s the perfect place to enjoy
merge with the US-178 to the best of all possible worlds
Clemson. (Thirty miles later for just One Tank of Gas!
via the US-123 and you are in
Greenville). Both cities offer
more opportunities for fishing,
golfing and fine dining. In
Clemson, you should take a day
to enjoy the natural wonders
of Paris Mountain, with its
1200-acre grounds, majestic,
monument-like peak, and the
South
Carolina
Firsts
Like any other State, South
Carolina is full of “Firsts”. The
following is a list of some of the
more popular Firsts, that may be
good to brag about, or for use in
a trivia game:
• First European settlement
in South Carolina in 1526 near
Georgetown settled by Spanish
explorer Lucas Vasquez de
Ayllon named San Miguel de
Gualdape (Rumor has it that he
was the first “Half-back”- that he
wanted to be half way back from
Florida to New York)
• First permanent English
settlement in South Carolina
established at Albemarle Point in
Charleston in 1670
• First free library established -
Charleston, 1698
• First opera performed in
America - Charleston, February
18, 1735
• First building to be used solely
as a theatre - Dock Street Theatre
in Charleston, constructed in
1736
• First Jewish synagogue in
South Carolina (Kahal Kadosh
Beth Elohim) - Charleston, 1750
• First Black Baptist Church
established, Silver Bluff, 1773
• The Charleston Chamber of
Commerce was the first city
Chamber of Commerce in this
country - 1773
• First public museum -
Charleston Museum, organized
January 12, 1773
• First business publication -
South Carolina Price Current in
Charleston, 1774
•The first time a British flag was
taken down and replaced by an
American flag was in Charleston
in 1775
• Golf was first played in the city
limits of Charleston. The South
Carolina Golf Club was formed
in 1786 - this was the first golf
club.
• First Roman Catholic Church
St. Mary’s August 24, 1789,
Charleston
• First cotton mill built - James
Island, 1789
 Visit www.Barter.sc
And See Why Business Owners
Love To Barter

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Carolina Barter Exchange Now!
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Carolina
Barter EXCHANGE

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www.GardenCity.sc Online Magazine | 2009 41

About
North
Charleston
The city of North Charleston sits
on the boarder of Charleston
and Dorchester counties. North
Charleston’s has almost
quadrupled in population since
it’s conception on June 12, 1972,
encompassing over 73 square
miles. With a population of
over 85,000, North Charleston
is the third largest city in South
Carolina.
Until the Civil War, what is now
North Charleston, consisted of
primarily of plantations. The
turn of the 20th century brought
a boom of industry to the North
Area, with the opening of E.P.
Burton Lumber Company and
the Navy Shipyard. In 1912, a
group of Charleston business
men laid out the Park Circle
area. Much of Park Circle still
adheres to the original 1912 plan.
This thriving city is home to the
North Charleston Coliseum,
Performing Arts Center, &
Convention Center. This
complex is home to the South
Carolina Stingrays, an ECHL
minor league hockey team, and
is a major hub of cultural events
and conventions for the
Tri-county area.
North Charleston’s climate has
resulted in some of the most
beautiful communities in the
area. Several major developers
have entered the market over
the past several years with a
www.GardenCity.sc Online Magazine | 2009 42
huge selection of new housing.
With exceptional choices for the
first time buyer, to top execu-
tive homes and homesites, these
sprawling neighborhoods
offer a wide range of amenities
including golf, fishing, tennis,
playgrounds, nearby schools,
day care, shopping, dining and
recreational opportunities. As
part of the area’s boom, many
developers have integrated
fitness centers and jogging trails
into the communities. Parks and
Community centers also add
to the beauty of these carefully
planned neighborhoods.
North Charleston is home to
several highly acclaimed
“magnet” schools, including
Garrett Academy of Technology,
Charleston County School of
the Arts, and The Academic
Magnet High School. The city
is also home to many well know
colleges inclueding, Trident
Technical College and
Charleston Southern University.
Bunker Shot
Perfection:
Blast Your
Way to a
Better Golf
Score

Bunker shots can be daunting

but it’s really all in your head!
Use these simple techniques the
next time you’re in the bunker
and blast your way to a better
score.

Golf ScoreFirst, don’t change

your swing. Use the loft of
the club and your back swing
to determine your distance.
Of course this will take some
practice so you know how to
shorten your backswing to get
the distance you need. You use
your back swing to adjust your
distance because you always
want to accelerate through the
ball. You never want to the
club head to decelerate. Also
open the club face if needed to
decrease the distance the ball
will travel.
Use the “bounce” on the club to
launch the ball out of the sand.
Don’t worry too much about
the definition of bounce but try
this the next time in the practice
sand trap. Take your sand
wedge and swing at the sand.
Vary the angle the club hits the
sand. When you bring the club
down steeply you’ll take a lot of
sand and leave a large “divot”
in the sand. Decrease the angle
that you strike the sand until
you can feel the club almost
bounce off the sand. Feeling
that is more important than the
actual definition of bounce. The
key is to have this bounce feel
when hitting the ball out of the
sand.
Open the club face and aim
slightly right with an open
stance with the ball forward in
your stance, slightly off of your
left heel for right handed golfers.
When you swing follow the line
of your feet.
Keep the weight on your left foot
and don’t try to lift the ball, let
the club do the work; trust me
the club will lift the ball.
Hit about 1 inch behind the ball.
The key is to get sand between
the club face and the ball. This is
where that bounce comes in to
play.
Also, expect more roll on the ball
when faced with a down hill lie
in the bunker because the ball
won’t get as much spin and tend
to roll quite a bit.
Use and practice these
techniques to get yourself off
the beach and onto the green.
For more helpful tips, advice,
or to add some Golf Tips and
Suggestions of your own - you
are invited to visit the South
Carolina Golfers Blog at
www.Golf.sc/Blog/
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www.GardenCity.sc Online Magazine | 2009 45

Neighborhoods investment of time, but material
costs are often low.
1. Neighborhoods are where we all grew up a long time ago. Today, 6. With neighborhood action,
because of golf courses, shopping areas, subdivisions, jobs, schools, compared to activity on larger
and a transient society, a neighborhood means different things to scales, results are more likely to
different folks. be visible and quickly
forthcoming. The streets are gen-
2. Neighborhoods can be as small as a dozen or so houses, and be as erally cleaner; the crosswalks are
many as thousands of homes. painted; the trees are
planted; a festival draws a
3. Neighborhoods are common, and perhaps close to universal, since crowd.
most people in urbanized areas would probably consider themselves
to be living in one. 7. Visible and swift results are
indicators of success; and since
4. Neighborhoods are convenient, and always accessible, since you are success is reinforcing, the
already in your neighborhood when you walk out your door. probability of subsequent
neighborhood action is in-
5. Successful neighborhood action frequently requires little specialized creased.
technical skill, and often little or no money. Action may call for an

www.GardenCity.sc Online Magazine | 2009 46

8. Because neighborhood action usually involves others, such
actions create or strengthen connections and relationships with other
neighbors, leading in turn to a variety of potentially positive effects,
often hard to predict.

9. Over and above these community advantages, neighborhood activity

may simply be enjoyable and fun for those taking part.

But in addition to these benefits, considerable research indicates that

strong and cohesive neighborhoods and communities are linked –quite
possibly causally linked – to decreases in crime, better outcomes for
children, and improved physical and mental health. The social
support that a strong neighborhood may provide can serve as a buffer
against various forms of adversity. Sometimes a neighborhood isn’t a
neighborhood until an event occurs, which draws people together, to
become “neighbors”.
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Commercial
Real Estate
– Renting
in Today’s
Market
First make sure that the area
you have chosen is right for
your intended business. If you
plan on expanding, take that
into consideration. Do you need
to be close to an expressway,
or the local airport? Before you
decide, think ahead, because you
may be getting into a long term
commitment.
Make sure that any space you’re
considering is big enough for
both your current needs, and
your foreseeable growth. Be
realistic and never over-commit.
Do your homework beforehand.
Investigate traffic patterns; tour
the area and building. Find out
who the previous tenant was,
and why the business left. Learn
what kinds of marketing the
location does in support of its
tenants (if any) and whether co-
operative marketing funds are
available to you.
Weigh the benefits of guaranteed
foot traffic at a mall location
against premium rent. Some
malls require that all tenants
stay open during mall hours,
and pay for common area usage
as well as the store’s own space
and upkeep. Stores may also
be asked to pay a percentage of
sales to the mall.
Identify your closest
competitors. Also check out
neighboring businesses with an
eye for complementary products
or services. If you are locating in
a mall, check the lease agreement
for any guaranteed protection
venture if you have a business
that is not being adversely
against competition. affected by this economy. Just
make sure you get the right
Evaluate whether the physical
location and space is a good fit
location……
with your product line. Do you
need a large, bright space or is
an office warehouse sufficient?
Investigate any restrictions
on signage. Signs are vitally
important to retail businesses,
yet many landlords decide on
what a store can and cannot do.
The rules may be even stricter in
a mall, which closely monitors
its physical appearance.
Negotiate the terms of your
lease aggressively. Think about
consulting a realtor that is
familiar with the area. Never
accept wording that’s confusing
or that leaves you wondering
who is liable for what. Ask
for the right of first refusal on
adjacent space in case you need
to expand. Negotiate for free
improvements, free rent, and
other incentives before signing
your lease.
Hire a real estate attorney who
not only specializes in lease
negotiations, but knows your
area and, preferably, has dealt
with your kind of business
before. A lease negotiation can
cover tens, if not hundreds, of
terms, and you want someone in
your corner who has seen it all
before.
Know who is responsible
for maintaining the heating,
air-conditioning and other
systems, as well as keeping up
the parking lot and building
exterior. This can be critical in
older buildings. Who pays for
the utilities and trash pick-up?
The time has probably never
been better to start a new
www.GardenCity.sc Online Magazine | 2009 50
 Final Words

I like the dreams of the future better than the history of the past.

Patrick Henry (May 29, 1736 – June 6, 1799)

www.GardenCity.sc Online Magazine | 2009 52

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www.GardenCity.sc Online Magazine | 2009 53