Competencies (1 of 2)

• Discuss the origins of the Internet and the Web

• Describe how to access the Web using providers
Chapter 2 and browsers
• Discuss Internet communications, including e-mail,
instant messaging, and social networking
The Internet, The Web, and
Electronic Commerce

2-2
McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved. Page 28

Competencies (2 of 2) Introduction
• Describe search tools, including search engines and • The Internet is often referred to as the Information
metasearch engines Superhighway because it connects millions of
• Discuss electronic commerce, including B2C, C2C, people across the globe.
B2B, and security • Unlike a typical highway, the Internet moves idea
• Describe Web utilities: Web-based applications, FTP, and information.
plug-ins, and filters • The Web provides an easy-to-use, intuitive interface
to connect to the Internet and is used by millions of
people every day.

2-3 2-4
Page 28 Page 29

The Internet and the Web Common Internet Uses

• Large network that connects smaller • Communicating
networks globally – Exchange e-mail
• The Internet was Launched in 1969 – Discussion Groups
– National computer network • Online shopping
– US funded project called ARPANET • Searching
• World Wide Web or WWW was introduced – Virtual Libraries
in 1992 at CERN • Entertainment
• Education or e-learning

2-5 2-6
Page 30 Page 30

1
 Internet Access Providers Browsers
• Common way to access the Internet • Programs that provide access to Web
• Commercial Internet Service Providers (ISP) resources
– National Service Providers • Allow you to surf the Internet
– Regional Service Provider • Three well-known browsers
– Wireless service – Mozilla Firefox
providers
– Netscape Communications
– Microsoft Internet Explorer
• Address or location of the resource must be
specified
– URL

2-7 2-8
Page 31 Page 31

URLs More on Browsers

• Uniform Resource Locators • Browsers interpret HTML commands
– All URLs have at least two parts – Hypertext Markup Language
• Protocol – Contained in a document
• Domain name • Display document as a Web page
• Locates Web sites

2-9 2-10
Page 32 Page 33

Communication E-Mail
• Most popular Internet activity • Transmission of electronic messages over the
Internet
• Types of communication
• Basic parts
– Electronic Mail (E-Mail)
– Header
• E-Mail Address
• Address
• Spam
• Subject
– Instant Messaging • Attachment
– Social Networking – Message
– Signature Line

2-11 Return 2-12

Page 33 Page 34

2
 E-Mail Address Example Spam
• Junk and/or unwanted Email
• Computer viruses or destructive programs are often
attached to unsolicited email
– CAN-SPAM Act
• Spam blockers incorporate a myriad of approached
to identify and control spam
• Spam blockers are also referred to as:
– Junk mail filters
– Anti-spam programs

Return

2-13 Return 2-14

Page 34 Page 35

Instant Messaging Social Networking

• Is an extension of email that provides direct, live • One of the fastest growing uses of the Internet
communication between two or more people • Three basic categories:
• Instant messaging programs also include: – Reunite
– Video conferencing features
– Friend of a friend
– File sharing
– Remote assistance – Common interest
• Most widely used instant messaging services:
– AOL’s Instant Messenger
– Microsoft’s MSN Messenger
– Yahoo Messenger

Return 2-15 2-16

Page 35 Page 36

Search Tools Search Engines

• Search engines • Specialized programs to assist in locating
information
• Metasearch engines
• Types of searches
• Specialized search engines – Keyword search
• Tips – Directory search
– Start with the right approach
– Be as precise as possible
– Use multiple words
– Use Boolean operators
– Check your spelling
– Keep moving

2-17 Return 2-18

Page 37 Page 40

3
 Metasearch Engines Specialized Search Engines
Metasearch Site
Dogpile www.dogpile.com Specialized Service Site
Ixquick www.ixquick.com
Environment www.eco-web.com
MetaCrawler www.metacrawler.com
Search www.search.com Fashion www.infomat.com
Web Meta Search www.webmetasearch.com
History www.historynet.com

Law www.lawcrawler.com

Medicine www.medsite.com

Return Return
2-19 2-20
Page 41 Page 42

Content Evaluation Electronic Commerce

• Not all information on the web is accurate • Also known as e-commerce
• Ways to evaluate accuracy of Web information • Buying and selling of goods over the Internet
include: – Business-to-consumer (B2C)
– Authority – Consumer-to-consumer (C2C)
– Accuracy • Web auctions
– Objectivity – Business-to-business (B2B)
– Currency

2-21 2-22
Page 42 Page 42

Business to Business Business to Consumer

• Involves the sale of a product or service from one • Fastest growing type of e-commerce
business to another (B2B) • Three most widely used B2C applications:
• Primarily a manufacturer supplier relationship – Online banking
– Financial trading
– Shopping

2-23 Return 2-24

Page 43 Page 43

4
 Consumer to Consumer
Security
Web Auctions
• Consumer-to-consumer e-commerce (C2C) • Payment methods must be fast, reliable, and
• Similar to traditional auctions secure
• Types • Three basic options
– Auction house sites – Checks
– Person-to-person – Credit card
auction sites – Digital cash

2-25 2-26
Page 44 Page 44

Web Utilities Plug-Ins

• Specialized utility programs that make using Acrobat Reader www.adobe.com
the internet & web safer and easier
– Web-based applications Media Player www.microsoft.com
– FTP
– Plug-Ins QuickTime www.apple.com
– Filters
Real Player www.service.real.com
– Internet Security Suites
Shockwave www.adobe.com

Return
2-27 2-28
Page 46 Page 48

Filters Internet Security Suites

CyberPatrol www.cyberpartrol.com
• Collection of utility programs designed to maintain
Cybersitter www.cybersitter.com your security and privacy while on the web
– McAfee
IProtectYou Pro – Norton
www.softforyou.com
Web Filter
Net Nanny www.netnanny.com
Safe Eyes Platinum www.safeeyes.com

Return 2-29 2-30

Page 47 Page 48

5
 A Look to the Future
Careers In IT - Webmasters
Homes of Tomorrow
• Develop & maintain websites • “Smart” appliances in homes will have their
• Back-up of the company website, updating own Web page
resources, and development of new • Refrigerators will be able to manage their
resources inventory and automatically order to re-
supply
• Work with the marketing department to
increase the site traffic flow
• Internet cameras, wireless technologies, &
high-speed internet will allow you to virtually
monitor your home while on travel
• Downsides?
2-31 2-32
Page 49 Page 50

Discussion Questions (Page 1 of 2) Discussion Questions (Page 2 of 2)

• Discuss the uses of the Internet. Which • What is social networking? Describe the
activities have you participated in? Which three types of social networking sites.
one do you think is the most popular?

• Describe the different types of search

• Explain the differences between the three
engines. Give an example of the type of
types of providers.
search each engine is best for.
• What are the basic elements of an e-mail
message?

2-33 2-34
Page 57 Page 57