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Case Study 1 Nivea
Case Study 1 Nivea
The NIVEA
brand is one of the most recognised skin and beauty care brands in the world.
NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product
ranges worldwide from suncare to facial moisturisers, deodorant and shower products.
In 1980 when Beiersdorf, the international company that owns NIVEA, launched its
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www.niveaformen.co.uk
32184_NIVEA:NIVEA STUDY V6 23/6/09 15:25 Page 4