Make the Most of the

Message
By: Erick Alvarez, Leena Asmar, Loc Nguyen
Make Your Message Memorable
Hook the audiences attention
o Start in a compelling way
Include a grabber
Create a favorable impression
Making Your Point Stand out
Create a STAR moment
o Something Theyll Always Remember

RESIST
o Relevant, Emotional, Surprising, Inclusive, Sensory,
and Tension-inducing

Pick a Method
Direct method
o Easy to follow
o Saves time
o Focuses on audience's interest
o Emphasizes main point twice

Pick a Method
Indirect Method
When people strongly disagree with you
Boss or client insists
Presenting in another culture
Message is highly controversial
Create Information Chunks
Subcategories
Consider groups of three
ABC
Limited number of sections
Two-sided options to create contrast
Problem Solution
React and Cater to Your Audience
Preemptively
Explain the presentation sections as you go
through them
o show, dont tell
Beginners or experts
Reinforce What You Have Said
Repeat important information
Provide extra examples of salient points
Create a mnemonic for key points
o STAR
o RESIST
Consider the Medium
Group presentation
Individual Meetings
Technology
o Videoconferences
Try distributed handouts or emailed material
Wrapping it Up
Be compelling
STAR
RESIST
Direct vs. Indirect
Medium