3 Vs of Communication

Presented by
1) Shweta Shelar-55
2) Pooja Chauhan-9
3) Suhail Rajani-46
4) Prashant Singh-57
5) Rahul Meshram-35
6) Tarun Koul-27
 Introduction

 Verbal

 Vocal

 Visual
Study by Albert Mehrabian

Verbal Visual Vocal

7% 55% 38%
Verbal

“Expressed in words, whether

spoken or written, but commonly in
spoken words; hence, spoken;
oral; not written; as, a verbal
contract; verbal testimony”.
 Components of Verbal Aspect
 Organization
 Concise wording
 Sentence structure
 Grammar

 Watch for:
– Acronyms
– Jargon
– Fillers & non-words (um, uh)
 Application
 Words said or written in a communication should be
1) Concise
2) Limited
3) Easy to understand
 Use of Jargon should be avoided unless the audience is familiar with it.
 The presentation should be given in a structured way
1) Plan the topic
2) Outline the message
3) Be precise
4) Understanding target audience
 Vocal
 Its not about what you say
but how you say.

 No matter you have good

quality speech in hand but if
you ignore the vocal aspects
of your communication then
your speech will not arouse
any interest from the
audience.
 Components of Vocal Aspect

 Volume
 Pitch
 Tone
 Rate of speech
 Enunciation
 Intonation
 Use of pauses
 Application
 Proper tone should be used it means be assertive in your speech neither
passive nor aggressive.

 Put emphasis on the spoken word to make an impact.

 Be not only loud but also loud and clear.

 Take pauses wherever necessary .

 Visual

“People remember more of what they

see than what they hear.”
Components of Visual Aspect
 Appearance
 Posture
 Eye-contact
 Facial Expressions
 Gestures
 Random Body Movements (RBM)
 Use of signboards
 Photographs
 Charts
 Application
 Use of proper body language and facial expression is important.

 If your bodylanguage, words and voice tone disagree listeners will

get confused.

 Imagine you are saying enthusiastic word “Yahooo” but with no

excitement on your face.
 WIIFM Statements What is in it for
me?

Audience
 Who are the listeners?
 What is their profile?

WIIFM
 Why will they listen?
 What are their needs?
 Conclusion
Example of Telephone Operators
 Sales people are asked to smile while they are on phone

to convey the smile through their voice to the listener

 The 3 Vs cannot be separated from one another and it is the

use of all the 3 Vs that make our communication effective.