Biolab Pharmaceutical

company
Introduction
Biolab Pharmaceutical Company
International manufacturer of ethical
drugs

Noted for its blood and biological
related products

Kathryn OBrien
Senior Sales rep
Supervised five junior sales rep
Worked for the company for three year
and had an excellent record
Each year- One of the companies top
producers.
Liked by her peers and subordinates
Was on her way to a great
management career with Biolab.
Problem Statement
Low level of motivation and
communication among superiors and
subordinates


Q1. Do you approve of Kathryns plan of action?
If so, why? If not, what changes would you
suggest she consider making?
No, we dont approve.
Kathryn should improve her
motivational skills
Talk to her subordinates regarding Role
Play, Role Ambiguity & Role Conflict.
Monitoring and evaluating sales rep
and giving honest feedback