Group Kit-Kat

Shreyash Desai 1312

Joyston Britto - 1307
Bindiya Gawde 1319
Sanheeta Naik - 1338
Shreya Vasta - 1363

Problem Statement

Omnicos customer retention was below industry

average

Knowing that it costs more to attract new

customers than it does to retain existing customers
how should Omnico go about facing this
challenge?

Buddy Towers
top salesperson 20 out of the last 35 years
Currently works as Sales Manager

engages in social activities on the golf course in

order to build relationships with his customers.

Laura Kilburn
Sales representative
Experience of five years
Opposed to Mr. Tower tactics

Analysis

There are two options that Omnico needs to

consider in their situation.
One alternative is to focus on improving
their bottom line
The second alternative is to continue
building strong relationship-selling skills
at Omnico.

Decision
Buddy Towers
continue focusing on building better
relationships with its customers
Creating a loyal customer base is the
best way for a company

Conclusion
Omnico should focus on gaining competition
through superior customer service.
The company should also reward customers
who bring in new prospects.
Training should be given so that each
individual at the company knows the
successful selling process.