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Retirement Strategies, Inc.

Fall Economic & Market Update


October 23 San Jose Country Club
Week 1 (Sept 22-26)
Responsibility
Decide success measures: goodwill; build former CCM rapport
RSI/SJKPR
Investigate door prizes/take away item?
SJKPR
Assemble invite list: As & Bs
RSI
o Decide inviting others: CFOs?, Tyes/Johns, JBJ/other calendar?
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Determine web strategy (blog, TUevents, LinkedIn): response-dependent?
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Draft/send hold-the-date Email
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Week 2 (Sept 29-Oct 3):
Post to JBJ calendar?
Draft invitesltrhd with referral invite
Finalize budget/review issues with SJCC
Decide/order door prizes/take aways, pads?/signage?
If applicable, draft/post blog/employ web tactics; research ads
Design, finalize and arrange advertising, if applicable

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Week 3 (Oct 6-10):


Finalize invite list; print invites
RSI
Oct 6-7: send snail invites
RSI
Establish RSVP tracking system
RSI
Decide media invite (ask speaker(s)); draft news release
RSI/SJKPR
Draft and design event program
SJKPR
Run ad in selected media (if applicable)
SJKPR
Determine what will be announced and how (i.e., any RSI business changes) RSI/SJKPR
Week 4 (Oct 13-17):
Finalize and print program
Mention event in applicable client and networking meetings
Update follow-up survey and print
Decide on information for packets (survey, bios, related info, biz cards?)
Send news release and invite media if applicable
Follow-up with As who have not RSVPd (PHONE CALLS)
Reconfirm all arrangements; decide place setting set-up
Get/print/review presentation(s)

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Week 5 (Oct 20-24: pre-event & event):


Assemble Packets & give-aways if applicable/Pre-print nametags
Assign day-of-event (DOE) responsibilities (greeter, check-in, etc.)
Buy supplies for DOE (name tags, pens, pads? Bring extra supply bag)
Set-up/tear down DOE materials

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Week 6 (Oct 27-Oct 31: post-event):


Follow-up communications (Thank-yous/Sorry-we-missed-yous, etc.)
Evaluate feedback
Media opportunity? By-line or letter-to-the-editor?

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