Professional Documents
Culture Documents
SYNOPSIS
On
Under Guidance of
Pro- Reeti Mishra
Introduction
Sales are the life-blood of business. The ultimate aim of introduction is sales. Sales revenue is
the important source of income also. Industrial revolution and technical advancement have
brought about a revolution not only in the production field but have also necessitated efforts for
sales promotion. Sales is not a self-generating activity. Acute competition has also increased the
importance of sales promotion effort on the part of the manufactures. It is an integral part of the
promotion mix of a company.
Company profile :
Sony's current financial difficulties are tied into its corporate culture which were stated over 30
years ago. With such a large multinational corporation, greater planning and more use of
strategies should be pursued. Sony could start with the implementation of a new mission
statement, with profit and benefits of the company tied more closely to everyday operations.
Internally, the four forces, the management, the designers, the production and the marketing
should achieve better communication and cooperation.
Objectives:
1.
2.
3.
4.
5.
Hypothesis:
Hypothesis is a speculation art a guess in a simple word, it is a prediction
regarding the possible outcomes of a study
Research Methodology:
The objective of this course to pay attention to the most important dimension of Research i.e.
Research Methodology.
Source of Data:
The data will be collected in the two Forms
a. Primary data :
Sampling Type:
Convenient Sampling Method.
Sampling Size:
100 respondents
Sampling Unit:
All retail outlets in Gondia
Hypothesis testing:
It is useful to prove that your hypothesis is Accepted Or Rejected.
Conclusion:
It will be based on survey.
Limitation:
http://www.wikepedia.org
http://www.sony.co.in
http://www.google.com