QUESTIONNAIRE

I Rajan Bali, student of Gitarattan International Business School affiliated to

Guru Gobind Singh Indraprasth University, New Delhi. As a part of our
academic curriculum I am undertaking this research titled Profit Margin Of
Channel Members With Respect To Mother Diary . Would request your
cooperation in form of honest responses.

NAME
Male

SEX

Female

Business
PROFESSION

Service

Student

Others

31-40

41-50

Above 50

Man
21-30

AGE

North
Delhi
EMAIL ID

Q. What is your average daily sales.

a.
b.
c.
d.

100 200
200 300
300 400
400 - above

West
East Delhi

LOCATION

South Delhi
Delhi

Q. Which product of mother dairy has more supply.

a. Yes
b. No

( )
( )

Q. Does mother dairy takes back its product if they are expired.

a. Yes
b. No

( )
( )

Q. As a channel member do you promise home delivery of mother dairy

products.

a. Yes ( )
b. No ( )

Rate the statements as per your interest & knowledge from 1 to 5, where 5 is fully agree, 4 is
agree, 3 is neutral, 2 is disagree & 1 is fully disagree.

SCALE ITEMS

Scale

Do you think that channel members keep

1
maximum profit margins?
How much do you rate mother diary as a
2
product?
Mother diary provides you maximum profit
3
margin.
Decision to purchase milk depends upon
4
the availability of milk.
Taste of milk affect the sales decision of
5
mother diary products.

Price is the key factor when it comes to

6
purchase of milk.
Availability of subsittutes product does not
7
affect purchase decision.
Awareness about the availability of mother
8
diary products influence sale.
Availability of substitutes products affect
9
the sales.
Do you believe in quality of mother diary.
10

THANK YOU FOR YOUR PARTICIPATION AND SUPPORT