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A Project Report On: Human Resource Activity in Big Bazaar
A Project Report On: Human Resource Activity in Big Bazaar
Project Report
On
Human Resource Activity
In Big Bazaar
OF
MASTER OF BUSINESS ADMINISTRATION
2009-2011
Submitted To:-
Submitted By:-
Akanksha Goswami
MBA 4th
Bhilai Business School, Chandrakuri Durg
CERTIFICATE
This is to certify that the project work done on Human Resource Activity in Big Bazaar
Submitted to Bhilai Business School, Durg by Akanksha Goswami in partial fulfillment of
the requirement for the award of degree Master of Business Administration is a bonafide
work carried out by her under my supervision and guidance. This work has not been
submitted anywhere else for any other degree/diploma. The original work was carried out
during 07-05-2011 to 20-06-20111 in Big Bazaar.
DATE:
Store
Manager
Ashis Mohan
Big Bazaar
Pandri Raipur
Declaration
All the information and data given in my project are authentic to the best
of my knowledge and taken from reliable sources.
SWAPNALI
BORKAR
10.07.2010
Place: Bhilai
(V.B.I.R.SDate:
Akanksha Goswami
Akanksha
Goswami
Acknowledgement
NIDHI P. PILLAI (Dean) for her perseverance and attention which she
extended to us.
I would like to thank my guide Mr.Debasis Rath ,Senior Executive HR and
Mr. Ashis Mohan(Store karta) who helped me to complete this project.
This acknowledgement is incomplete without giving special thanks to the
persons who are directly or indirectly associated with the project.
Last but not the least I pay my deep regard to my parents and gratitude to
God, without whom I was not able to complete this project.
Akanksha Goswa
CONTENTS
Chapters
Chapter- 1
Title
Page No.
Introduction
1.1 Company Profile
1.2 Big bazaar promise
1.3 Vision, mission & core values
1.4 Organization Structure
1.5 SWOT Analysis
7 - 16
Chapter-2
17 - 47
48 49
Chapter- 4
Research Methodology
50 53
Chapter- 5
54 66
Chapter- 6
67 70
Chapter- 7
Conclusion
7.1 The cases of satisfaction
71 74
75 76
Appendix
Questionnaire
77 79
Company Profile
Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple retail
formats in both the value and lifestyle segment of the Indian consumer
market. Headquartered in Mumbai (Bombay), the company operates over 16 million
square feet of retail space, has over 1000 stores across 73 cities in India and
employs over 30,000 people.
The companys leading formats include Pantaloons, a chain of fashion outlets, Big
Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain,
blends the look, touch and feel of Indian bazaars with aspects of modern retail like
choice, convenience and quality and Central, a chain of seamless destination malls.
Some of its other formats include Brand Factory, Blue Sky, aLL, Top 10 and Star and
Sitara.
Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail (India)
Limited. This entity has been created keeping in mind the growth and the current
size of the companys value retail business, led by its format divisions, Big Bazaar
and Food Bazaar.
The company operates 148 Big Bazaar stores, 169 Food Bazaar stores, among
other formats, in over 70 cities across the country, covering an operational retail
space of over 6 million square feet. As a focussed entity driving the growth of the
group's value retail business, Future Value Retail Limited will continue to deliver
more value to its customers, supply partners, stakeholders and communities across
the country and shape the growth of modern retail in India.
A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town,
a large-format home solutions store, Collection i, selling home furniture products and
eZone focused on catering to the consumer electronics segment. Pantaloon Retail is
the flagship company of Future Group, a business group catering to the entire Indian
consumption space.
Future Group
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of
Indias leading business houses with multiple businesses spanning across the
consumption space. While retail forms the core business activity of Future Group,
group subsidiaries are present in consumer finance, capital, insurance, leisure and
entertainment, brand development, retail real estate development, retail media and
logistics.
Led by its flagship enterprise, Pantaloon Retail, the group operates over 16 million
square feet of retail space in 73 cities and towns and 65 rural locations across India.
Headquartered in Mumbai (Bombay), Pantaloon Retail employs around 30,000
people and is listed on the Indian stock exchanges. The company follows a multiformat retail strategy that captures almost the entire consumption basket of Indian
customers. In the lifestyle segment, the group operates Pantaloons, a fashion retail
chain and Central, a chain of seamless malls. In the value segment, its marquee
brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of
Indian bazaars with the choice and convenience of modern retail.
The groups speciality retail formats include supermarket chain - Food Bazaar,
sportswear retailer - Planet Sports, electronics retailer - eZone, home improvement
chain -Home Town and rural retail chain - Aadhaar, among others.
Future Group believes in developing strong insights on Indian consumers and
building businesses based on Indian ideas, as espoused in the groups core value of
Indianness. The groups corporate credo is, Rewrite rules, Retain values.
BIG BAZAAR
Big bazaar is the companys foray into the world of hypermarket discount stores, the
first of its kind in India. Price and the wide array of products are the USPs in Big
Bazaar. Close to two lack products are available under one roof at prices lower by 0
to 60 per cent over the corresponding market prices. The high quality of service,
good ambience, implicit guarantees and continuous discount offers have helped in
changing the face of the Indian retailing industry. A leading foreign broking house
compared the rush at Big Bazaar to that of a local suburban train.
Big Bazaar is a chain of shopping malls in India, owned by the Pantaloon Group and
which work on Wal-Mart type economies of scale. They have had considerable
success in many Indian cities and small towns. Big Bazaar provides quality items but
at an affordable price. It is a very innovative idea and this hypermarket has almost
anything under one roof.Apparel, Footwear, Toys, Household Appliances and
more.
The ambience and customer care adds on to the shopping experience.
Is Se Sasta Aur Accha Kahin Nahin !
Our customer support is manned by dedicated call centre personnel, who can take
decisions and resolve your problems. They are eager to solve your problems and
are aware of the processes and means to handle them. In case they cannot solve
the problem at their end, they will trigger the required action on your behalf or advise
you the best possible method to a successful fulfillment of all your queries/issues.
Be assured that when you call us, your call is being taken seriously.
GROUP VISION:
Future Group shall deliver Everything, Everywhere, Every time for Every Indian
Consumer in the most profitable manner.
GROUP MISSION:
We share the vision and belief that our customers and stakeholders shall be served
only by creating and executing future scenarios in the consumption space leading to
economic development.
We will be the trendsetters in evolving delivery formats, creating retail realty, making
consumption affordable for all customer segments for classes and for masses.
We shall infuse Indian brands with confidence and renewed ambition.
We shall be efficient, cost- conscious and committed to quality in whatever we do.
We shall ensure that our positive attitude, sincerity, humility and united determination
shall be the driving force to make us successful.
CORE VALUES:
Indianans: confidence in ourselves.
Leadership: to be a leader, both in thought and business.
Respect & Humility: to respect every individual and be humble.
Introspection: leading to purposeful thinking.
Openness: to be open and receptive to new ideas, knowledge and information.
Valuing and Nurturing Relationships: to build long term relationships.
Simplicity & Positivity: Simplicity and positivity in our thought, business and action.
Adaptability: to be flexible and adaptable, to meet challenges.
Flow: to respect and understand the universal laws of nature.
Organization structure
Store
Manger
Asst. Store
Manager
Dept.
Manager
Human
Resources
CSD
Visual
Merchandising
Marketing
Manager
Administrat
ion
Asst. DM
Team
Leader
Team
Member
Maintenan
ce
Housekeep
ing
Ware House
SWOT Analysis
STRENGTHS
WEAKNESSES
Unable to meet store opening target so far.
Falling revenue per square feet.
Stiff competition from traditional (unorganized sector)
OPPORTUNITIES
Potential rural markets.
Can enter into production of various products due to its in depth
understanding of customers taste and preferences
Scope of expansion in smaller cities as there is a lot of opportunities.
There remains a large future scope for the retail industry in India, as incomes
rise and consumption increases
The opportunity for widening the business all over India because Big Bazaar
opens new stores in untapped market.
THREATS
Government Policies encouraging the unorganized sector will affect adversely
the big players.
High taxes in India suppress consumption
Smaller specialty shops and informal shops are sometimes able to avoid
taxes, offering lower total prices to customers.
What is Loyalty?
The degree to which customers are predisposed to stay with one
pride
themselves
on
Eureka
Forbes
and
2. QUALITY CONTROL
You never get a second chance to make a first impression was the
tagline for Head and Shoulders shampoo years ago. Impeccable
service too cannot save you if you do not deliver a good quality product each
and every time. This is true especially for restaurants, where the food
served has to be of the same quality time and again to keep customers
coming back to you. Here, quality is conveyed via word-of- mouth. One bad
experience is enough to ruin the impression forever. Another good way of
assuring customers value the quality of your product is to get an
outside agency or someone else to endorse the results. For instance,
Colgate Toothpaste continually reminds the customer that it is endorsed
by IDA, the Indian Dental Association and it is the brand trusted by most
dentists. HLL gets customers to talk about their Ponds Age Miracle
range of cosmetics and Dove soaps in their television ads, to endorse the
quality of their products. That is also the psyche behind prompting a
customer to try out the product. If a Vim Bar is a good dishwashing bar for
Mrs X, a housewife, it has to be good for you too! If others say that your
product is good, its gotta be good!
3. CONSTANT INNOVATION
before and are more willing to try out new brands. This fickle-minded buying
warrants a constant focus on the changing mindset of the customer. The
brand too has to change with customer tastes. Nestle India does it best with
its brand of Maggi food products. They now have variants for their instant
noodles like Dal Atta Noodles and Rice Noodle
Mania.
Their
soup
problem
Originating from
Gujarat,
the
availability of its products was restricted to the home state and a few
neighboring ones. Consciously, after a lot of effort Amul successfully
expanded its distribution chains throughout IBSAR
X 100
and Promotional
marketing
campaigns
Analysis tool, a
retailer can easily reward customers according to their specific taste and
loyalty level via a multitude of reward programs to keep it fresh and fun.
Moreover, through a tight integration with the Pricebook, POS and Fuel
Pumps, electronic rewards can be fulfilled for the consumer right at their
purchase location.
set
of
basic
programs
(Charity,
Continuity,
Weeks
II
III
IV
VI
VII
VIII
Loyalt
53.4
56.
59.6
60.4
65.
68.
76.
79
90
80
70
60
50
40
30
Loyalty Sales %
20
10
0
I
VIII
II
III
IV
VI
VII
There was a questioner, which was filled by me from the customer to know
the feedback of the customer about the Cut Fruits & Vegetables
which was put in the chiller section of the store.
The format of questioner is as follows:
45%
40%
40%
35%
30%
25%
20%
15%
10%
30%
5%
0%
20%
10%
Excellent
Good
Average
Poor
60%
50%
40%
30
30%
20%
1
10%
0%
Yes
Almost
No
90%
80%
80%
70%
60%
50%
40%
30%
20%
10%
5%
0%
15%
Regular
Not Regular
No
100%
88%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
5%
7%
The result of the survey is that, any of the customers no like to buy cut F &
V from BIG BAZAAR. Major reasons for this are Quality, Indian Culture &
Price.
This is a card which was given to the customer at free of cost. This card
helps to increase the loyalty sales percentage of the store. Benefits of this
card are:
Customer will get 1% point of his purchasing amount added to his\her
membership card.
When these points will become 25, it means that 25 points is
equivalent to 25/-. He\she will be able to redeem his\her points & get a
discount of 25/With this card customer will get Accidental Death Insurance of
50000/- by default.
If customer will recharge their Hutch, Reliance, Airtel & Idea mobile from
CSD then also 15 point of the amount he recharge will be added to his card.
In starting customer will get temporary card, which is valid for 180
days. Within 180 days customer will get permanent card, which is look like
plastic card at postal address given by the customer in the form for issuing of
RelianceOne Membership Card. Conditions for eligibility of permanent card
are as follows:
Customers have to do a purchasing of 1500/- with the help of card within 3
months from the issuing date OR he have to scan his card at least 10 times.
If above criteria is not fulfill then in next 2 months customers have to do a
purchasing of 600/- with the help of card OR he have to scan his
card at least 6 times.
UNDERSTANDING PLANOGRAM
Merchandisin
g
Merchandising refers to the methods, practices and operations conducted
to promote and sustain certain categories of commercial activity.
the customers
in an
linkage
between
fashion,
product
design
and
Auto Indenting
MBQ of each SKU is already stored in the system of DISTRIBUTION
CENTRE. (D.C. is the place from where the required quantity of stock is
sent to the respective stores.)
As & when sales of a particular SKU takes place it is automatically
recorded in the system.
Within 3 days D.C. dispatches the required quantity of each SKU to the
store, to maintain the MBQ level of each shelf.
Manual Indenting
Before closing the store daily CSA of each category identify therequirement
of each SKU and communicate it to supervisor and finally it is feed to
SAP or mailed to Distribution Centre (D.C.) to
maintain the required level of inventory
Research Objective
Research Methodology
The study is based on personal decision, interview schedules, documentary
observation; the data has been collected from the executives of the organization and
through the published sources. The study is based on the outcomes of personal
interviews and documentary observation. But the extreme care has been taken to
involve the constructive suggestion from the executives. The success of research
basically depends upon the method, which is adopted to solve the research problem
i.e.
A. To collect desired information and data in a systematic manner.
B. Appropriate selection of method is necessary.
Method of collection
Questionnaire:Questionnaire I have prepared consists of a number of questions printed or typed in
definite order on a form. Questionnaire is filled by respondents who are expected to
read & understand the questions & write down the reply in the space meant for
purpose in questionnaire itself. Questionnaire contains simple & straight forward
questions for the respondents.
Survey:Survey I have done is concerned with describing, recording, analyzing & interpreting
conditions that either existed or exist. Surveys are example of field research.
Sample Unit:Sample size I have taken is the representative unit of the population. It is feasible to
cover entire population so; the sample size taken 58.
Source of Data
Primary Data:
Direct Personal Interview with my project guide at Big Bazaar
Direct Oral Investigation, survey reports and other concerned employees at
Big Bazaar.
Secondary Data:
Published data about Future Group through newspapers, magazines, journals
and books.
Company information from Future group official website.
1. Do you like your job and your organization where you work?
Employees
Yes
No
Interpretation
In the survey of 55 samples all employees like their job and there organization.
Employees
Yes
No
INTERPRETATION:
In the survey of 55 samples out of which 49% of the employees get induction by the
company.
Yes
No
INTERPRETATION
In survey of 55 samples 89% of employees are aware of performance appraisal of
the company.
Employee
Yes
No
4.
If you get an opportunity would you like to change your section?
INTERPRETATION
In survey of 55 samples 67% of the employee doesnt want to change their section.
Employees
Yes
No
INTERPRETATION
In survey of 55 samples 100% employees said that they get salary at right time.
Employees
Yes
No
INTERPRETATION
In survey of 55 samples 89% of the employees said that their grievance are properly
handled and redressed.
Employees
Yes
NO
INTERPRETATION
In survey of 55 samples 83% of the employees know the training program of the
organization.
Employees
Yes
No
INTERPRETATION
In survey of 55 samples 90% of employees said that they get motivation from
company training and development program.
Employees
Yes
No
INTERPRETATION
In survey of 55 samples 81% of the employees know the salary structure of the
company.
10. Are you getting any career development program by your company?
Employees
No
Yes
INTERPRETATION
In survey of 55 samples 92% said they get career development program by
company.
11. Did you get any incentive when you achieve target?
Yes
No
INTERPRETATION
In survey of 55 samples 96% of the employees said they get incentive when they
achieve target.
Employees
Yes
No
4th Qtr
Interpretation
In survey of 55 samples 87% of the employees said that they get motivation from
performance appraisal.
SWOT Analysis
Strength
Employee is considering as biggest
very good.
Company is very strict about is
Weakness
Training is provided to each
employee but not in regular basis.
Employee get bore by doing same
kind of work.
Salary is less and working hour is
more.
Lack of motivating factor.
policy.
Opportunities
Targeting more employees for
development.
Career progression by Shiskha,
seekho, PRISM
More training program for
employees.
Increase the standard of manpower.
Findings
After Data Analysis & Interpretation, I find that:-
Threats
Many competitors are there.
Employee resists change by
company policy.
redressed.
83% of the employees are aware of the training program of the Organization.
90% of the employee said that get motivation from the training.
81% of the employees are aware of their salary structure.
92% said they are getting career development program by their company.
96% of the employees said they get incentive when they achieve their target.
87% of the employees said they get motivation from performance appraisal.
Suggestions
Conclusion
Future Group promises a glowing future for itself and the countrys development in
order to improve the benefit and the standard of living of the people of the state and
the country. The company is reaching out to all the sections of the society as it is
creating a hypermarket where not only the rich people shop but also the middle and
the lower class customer come to enjoy the whole shopping experience. After 45
days of vocational training I came to the conclusion that the employees of the future
group are satisfied with their training and dissatisfied in few other ar
ANNEXURE
P.Subba Rao
Raymond A.Noe
QUESTIONNAIRE
Name:
b. Good
c. Average
d. Poor
b. Almost
c. No
b. Processed Foods
e. Bakery
c. No
c. F.M.C.G. d.
6. If the answer of question no. 6 is B or C then why you are not getting
the product at right time.
a. Not available in the store
b. Bad quality
other
89
c. Price
d. Any