RubyCharm

(Eu Union, America, Canada, Australia and Japan.)

Marketing Strategy (30.3.2015- 5.4. 2015.)
- 1 week strategy keypoints
- $$$ weekly ad spend

Goal: 5000 likes& (5-10)% audience engagement

Ad Campaign;
- Rapid A/B Testing, lasting 3 days, finding the best reacting audience
- Real Time campaign monitoring
- Daily campaign updates/changes
- Daily new interest testings
- Campaign optimizations

Posting strategy;
1st week
- 2 posts per day
- Engageing with audience
- Posting product
- Interesting news about Ruby Charm

Reports;
- Weekly short briefs/update