Scribd Logo
Upload

Welcome to Scribd!

  • Battledale Hrvatska (Croatia) Marketing Strategy (4Th March - 4Th May 2015.)

    Uploaded by

    Tin Vidović
    16 views1 page
    The marketing strategy aims to increase likes on the BattleDale Hrvatska Facebook page to 3000 and engagement to 1-3% over 8 weeks with a $300 monthly ad budget. The strategy involves A/B testing ads for 7 days to find the most engaging content. Campaign monitoring and weekly optimizations are planned. A posting strategy starts with 2 posts per day for 3 weeks, increases to 3 posts for 2 weeks, then decreases to 1.5 posts for the final 2 weeks while focusing more on engaging existing followers through memes, videos, game updates and articles. Weekly and monthly reports will track progress towards goals of new players after 8 weeks.

    Original Description:

    battle dale

    Original Title

    BattleDale.croatia.strategy

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The marketing strategy aims to increase likes on the BattleDale Hrvatska Facebook page to 3000 and engagement to 1-3% over 8 weeks with a $300 monthly ad budget. The strategy involves A/B testing ads for 7 days to find the most engaging content. Campaign monitoring and weekly optimizations are planned. A posting strategy starts with 2 posts per day for 3 weeks, increases to 3 posts for 2 weeks, then decreases to 1.5 posts for the final 2 weeks while focusing more on engaging existing followers through memes, videos, game updates and articles. Weekly and monthly reports will track progress towards goals of new players after 8 weeks.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    16 views1 page

    Battledale Hrvatska (Croatia) Marketing Strategy (4Th March - 4Th May 2015.)

    Uploaded by

    Tin Vidović
    The marketing strategy aims to increase likes on the BattleDale Hrvatska Facebook page to 3000 and engagement to 1-3% over 8 weeks with a $300 monthly ad budget. The strategy involves A/B testing ads for 7 days to find the most engaging content. Campaign monitoring and weekly optimizations are planned. A posting strategy starts with 2 posts per day for 3 weeks, increases to 3 posts for 2 weeks, then decreases to 1.5 posts for the final 2 weeks while focusing more on engaging existing followers through memes, videos, game updates and articles. Weekly and monthly reports will track progress towards goals of new players after 8 weeks.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    BattleDale Hrvatska(Croatia) Marketing Strategy (4th March

    4th May 2015.)


    - 8 week strategy keypoints
    - $300 montly ad spend

    Goal: 3000 Croatian likes& 1-3% audience engagement

    Ad Campaign;
    - Rapid A/B Testing, lasting 7 days, finding the best reacting audience
    - Real Time campaign monitoring
    - Weekly campaign updates/changes
    - Weekly new interest testings
    - Campaign optimizations

    Posting strategy;
    1st week 3rd week period
    - 2 posts per day
    4th week 6th week period
    - 3 posts per day
    - Starting to get regular engagement
    7th week 8th week
    - 1.5 posts per day
    - Starting to get serious engagement
    - Engageing with audience
    - Posting memes
    - WoW videos (Highlights&Funny)
    - BattleDale updates
    - BattleDale articles
    After 8th week we should start to get new players.

    Reports;
    - Weekly short briefs/update
    - Montly reports/metrics explanation, strategy coordination
    - 4th May full overview& reporting on everything done

    You might also like