:

SMEs

(.)
: SMEs

(.)

2 : 2553

: 2550

: 3,500

(.)
21 G, 17-20, 23
10900
0-2278-8800 0-2273-8850
www.sme.go.th e-mail : info@sme.go.th

:

(.)



SMEs

SMEs 2550

SMEs
SMEs

SMEs
SMEs


SMEs 2553
SMEs

SMEs

SMEs

SMEs

(. )

(.)

1.
2.

3.
4.

5.


1.
2.
3.
4.
5.

1.
2.

3.
4.

1.
2.
3.
4.
5.
6.

(.)

-
Form - XX

A - xx
(Guideline) B - xx (Business Plan Outline)

Form - XX

Form - XX

A - 00

B - 00

(.) 2549 2550

(.)

FORM - 01

Website E-mail Address

Character Design Company Logo

Lay-Out

Inkjet

A - 01 -

(.)

FORM - 01

(Business Plan)

Picture, Graphic or Company Logo

E-mail Address

- B - 01

(.)

FORM - 02

1 1.1 1.1.1

1
1
1
0-1
1
1-2
1-2
1-2
2-3
1-2
2-4
0
12-20

1
1-2
1-2
1
1-2
2-3
2-3
2-3
3-4
2-3
4-5
0-1
20-30

1
2-3
1-2
1-2
2-3
2-4
3-6
3-4
5-7
3-6
5-9
2-3
30-50

, , , Flowchart,

A - 02 -

(.)

FORM - 02

1.
2.

3.
4.

5.

1.1

2.1
2.2
2.3

3.1

4.1
4.2
4.3
4.4
4.5
4.6
4.7
4.8
4.9 SWOT Analysis
4.9.1
4.9.2

5.1
5.2
5.3
5.4 /
5.5
5.6
5.7
5.8
5.9
5.10
5.11
5.12
5.13
5.14

- B - 02

(.)

FORM - 03

20

1. 210 Gram
80-110 Gram Glossy Laser Inkjet
,
2.
3. Laser Jet, Color laser jet, Inkjet
4. (Font) (Size)
Angsana New, Browallia New 14 Point
5.
6.

7. Lay-Out
8. 40-50
9.

10. , Graphic, Schedule, Flowchart

, ,

11. Graph
,
12.
13.
14.

15. Profile , ,
, , , E-mail,
16.
17. ,
18. File
19.

20. ()

A - 03 -

(.)

FORM - 03

6.
6.1
6.2
6.3
6.3.1
6.3.2
6.3.3
6.3.4
6.4
7.
7.1
7.2
7.3
7.4
7.5
8.
8.1
8.2
8.3
8.4
8.5
8.6
8.7
8.8
8.9
8.10
8.11
8.12
8.13
9.

1
2
3
- B - 03

(.)

FORM - 04

1.

1-2 A4


- / / /

-

-



-
-




-

-


-

-
-
NPV IRR


1-2

(Business Plan Presentation)

A - 04 -

(.)

FORM - 04

1.

- B - 04

(.)

FORM - 05

1.1

A - 05 -

(.)

FORM - 05

1.1.

1.
2.
3.
4.
5.

1.
2.
3.
4.
5.

- B - 05

(.)

FORM - 06

2.
2.1

..

2.2


3



2.3

A - 06 -

(.)

FORM - 06

2.
2.1
/








/

2.2 ( 3 )



1
2
3

























2.3 ()

1.
2.
3.
4.
5.

- B - 06

(.)

FORM - 07

3.

3.1

A - 07 -

(.)

FORM - 07

3.

3.1

- B - 07

(.)

FORM - 08

4.

4.1









4.2




4.3

4.4



4.5

A - 08 -

(.)

FORM - 08

4.

4.1

4.2






4.3






4.4






4.5




- B - 08

(.)

FORM - 09

4.6



4.7
2





4.8

4Ps

A - 09 -

(.)

FORM - 09

4.6






4.7







4.8



1

- B - 09

(.)

FORM - 10

4.9 SWOT Analysis

4.9.1
(Strengths) (Weaknesses)

( 4
) ,

, , , ,
, , , ,
, , , , Facilities


4.9.2
(Opportunities)
(Threats)

MCSTEPS PEST STEP Model
MCSTEPS

Market

Competition

Social

Technology

Economic

Political & Legal ,
Suppliers
/

, , ,
, , ,

, , , , ,
,


A - 10 -

(.)

FORM - 10

4.9 SWOT ANALYSIS

4.9.1


(Strengths)





4.9.2







, ,
,

(Opportunities)

(Weaknesses)

(Threats)

- B - 10

(.)

FORM - 11

5.

5.1

5.2



5.3



5.4 /
/

A - 11 -

(.)

FORM - 11

5.

5.1





/














5.2


-
1.

2.

3.

5.3

5.4 /


-
1.
2.
3.
4.
5.
6.
7.

/

- B - 11

(.)

FORM - 12

5.5

5.6
Organization Chart

(Job Description)


5.7

A - 12 -

(.)

FORM - 12

- B - 12

(.)

FORM - 13

5.8

2



5.9

3 5

5.10

5
(Measurable)
(Realistic)


5.11


1

3-5

5
(Measurable)

5.12

(Competitive Advantage)

A - 13 -

(.)

FORM - 13

5.8




1.


2.


3.


4.


5.


6.


7.


8.


9.


10.




5.9




5.10

1.

2.

3.

4.

5.

5.11







5.12

1.

2.

3.

- B - 13

(.)

FORM - 14

5.13

5.14

IT

ISO, GMP, HACCP

, ,
, , ,

A - 14 -

(.)

FORM - 14

5.13






5.14



























- B - 14

(.)

FORM - 15

6.

6.1

(Market Share) (Target Market)

,

6.2


, ,

6.3

4 (Product) (Price) (Place
or Channel of Distribution) (Promotion) 4Ps

6.3.1

6.3.2

A - 15 -

(.)

FORM - 15

6.

6.1







6.2







6.3

6.3.1








6.3.2






- B - 15

(.)

FORM - 16

6.3.3





6.3.4





6.4

A - 16 -

(.)

FORM - 16

6.3.3

6.3.4

6.4

















- B - 16

(.)

FORM - 17

7.

7.1

E-mail address
Display
Lay-Out

AutoCad PowerPoint Visio

A - 17 -

(.)

FORM - 17

7.

7.1

- B - 17

(.)

FORM - 18

7.2



7.3


(Full Capacity)

Stock

A - 18 -

(.)

FORM - 18

7.2




1.


2.


3.


4.


5.


6.


7.


8.


9.


10.

7.3

















- B - 18

(.)

FORM - 19

7.4





7.5
Flowchart

A - 19 -

(.)

FORM - 19

7.5









7.6

Flowchart

- B - 19

(.)

FORM - 20

8.

8.1

2
( 2

()

8.2

, , ,

(
)

(Intellectual Property)

3 1. (Cost Approach) 2. (Income Approach) 3.

(Market Approach)

2

( Software 3 )
(Discount Rate) (NPV)
1

A - 20 -

(.)

FORM - 20

8.

8.1
( )





1.


2.


3.


4.


5.


6.


7.


8.


9.


10.







()

8.2
( )





1.


2.


3. /


4. /


5.


6.


7.


8.


9. ()
















- B - 20

(.)

FORM - 21

8.3

8.4



, , ,
/ / -
() ()




50%

3 1

, ,

A - 21 -

(.)

FORM - 21

8.3


-%
-%
-%
1 -%
2 -%
3 -%
1 - /
(Discount Rate) -%


8.4


- /
- /
() -
() -
-%
-%

- B - 21

(.)

FORM - 22

8.5

1 12

A - 22 -

(.)

()

()

( / )

()

()

()

8.5

9 10 11 12

FORM - 22

(.)

- B - 22

FORM - 23

8.6

(I) = (Q) x (P)

(
)

5%-10%

( =
+ )

A - 23 -

(.)

FORM - 23

8.6




1
2
3


( / )
1
2
3


()
1
2
3
()









()
( / )
()


()

- B - 23

(.)

FORM - 24

8.7

(
10%-20%
Stock
Lot 3 6
)

( = + )

A - 24 -

(.)

FORM - 24

8.7


1


()

1

2

3





1

2

3



()

1

2

3

()























()

( / )

- B - 24

(.)

FORM - 25

8.8
(
)






= +

= + +

+








= ( - ) /

= -

0 (
1 )
(Straight-Line Depreciation), (Units of Output Depreciation), (Decreasing
Charge Method)

A - 25 -

(.)

FORM - 25

8.8



()
1
2
3
()















(1) + (2)

+
-
+
-
+
-
+
-


()

- B - 25

(.)

FORM - 26

8.9



1

2 (Fix Cost)
(Variable Cost)

3%
(
)
(Amortization)
(Intangible Assets)




0 (
)

A - 26 -

(.)

FORM - 26

8.9


1


()











,

















Commission









(1)











(2)









(1) + (2)

- B - 26

(.)

FORM - 27

8.10

1 3



2

(Book Value)


1.

2.
(
)
3.


4.
( - )



5. 30%

SMEs 5

6.
(
5% 10%
10% )

A - 27 -

(.)

FORM - 27

8.10









-



-



-



-






()

- B - 27

(.)

FORM - 28

8.11
2 (


) 2
3 ,
2

(O/D)

1.


2. 2

)

3. + +


(O/D) (O/D)

4. (O/D)



O/D

A - 28 -

(.)

FORM - 28

8.11













1
2
3
4
5















+

- B - 28

(.)

FORM - 29

8.12

3

( + )

( + )
( + )
: = +


1.
+

+

2. +

+

3. (Intangible Assets)

(Amortization)

(Tangible Assets)
4. (
1 )

A - 29 -

(.)

FORM - 29

8.12






























()
()

- B - 29

(.)

FORM - 30

8.13
4

(Liquidity Ratios)


(Current Ratio)

= /
(Quick Ratio)

= ( - ) /
(Activity Ratios)

(Receivable Turnover)

= /
(Inventory Turnover)
= /
(Receivable Turnover Period)

= 1 /
(Inventory Turnover Period)
= 1 /



= /



= /



(Debt to Asset Ratio)

= /
(Debt to Equity Ratio)

= /
(Interest Coverage Ratio)
= /



(Return on Assets : ROA) = /
(Return on Equity : ROE)
= / ( + )
(Gross Profit Margin) = /
(Operating Income Margin) = /

(NPV or Net Present Value)

(Discount Rate)
(NPV) 0 + -
Function NPV
Microsoft Excel 1 0 (-)

(IRR or Internal Rate of Return)
(Discount Rate) (NPV) 0 IRR
(Discount Rate) Function IRR Microsoft Excel 0
(Discount Payback Period) (
) ()
(Present Value)

A - 30 -

(.)

FORM - 30

8.13




()
()

()
()
()
()
()
()

(Debt to Asset Ratio)
(Debt to Equity Ratio)


(ROA)
(ROE)
()
()
()

(Earning per Share)
(Book Value)
(Net Present Value)
(IRR)

- B - 30

(.)

FORM - 31

9.

, , ,
,

A - 31 -

(.)

FORM - 31

9.

1.

2.

3.

4.

5.

- B - 31

(.)

FORM - 32

2


1. (Application Form)
2. ( 1 )
3. ( 1 )
4.

3
5. (Bank Statement) 6
6. /


1. Portfolio
2.
3. ()
4.
5. ,
7.





www.sme.go.th


www.dip.go.th/boc/


www.ismed.or.th


www.smebank.co.th

A - 32 -

(.)

FORM - 32

- B - 32

(.)

: , ,

SMEs, , 2550

: ,
, SMEs, , 2550

: ,
, SMEs, , 2550

: , ,
SMEs, , 2549

: , ,
, , 2548

,SMEs Business Plan: , ,
, , 6, 2547