Marketing Management

Group # 6
Mirza Anas Baig
Sohail Rahim
Hassan Pirzada

:Faiza Amin

Teacher

INTRODUCTION
Introduce in 1886(U.S.A).
Over 190,000 Employees all over the world.
2500 employees in Pakistan.
Rank # 1 In global companies.
Serve 1.7 BILLION each day.
Current Chairman Muhtar Kent.
The only company Survived in Germany
During WW2.
Best Global brand 2011.
Top Sponsors of FIFA , OLYMPICS ,ICC World
Cup.

Logo History
1887-1890s:

1892-1960s:

2007:

2011:

Coca-Cola & Santa Claus

The current view of Santa Claus was invented by CocaCola Company in 1931th in their advertisement.

Brand Extension:

Line Extension:

Brand extension means

using a successful brand
name lets say CocaCola and then launching
new product for example
cherry coke.
This was an example of
brand extension.

Line extension occurs

when a company
introduces additional
items in a given
product category under
the same brand name.
For example if Coke
introduces
new flavors and package
size, it will be considered
as line extension.

Brand
Products

Introduced In 1886.
Country Of Origin (U.S.A).
Introduce in 1953 in (Pakistan).
More Than 25 Variations.

PRODUCT LINE:

Coca
Coca
Coca
Coca
Coca
Coca

cola
cola
cola
cola
cola
cola

with Lemon
Black
Orange
Zero
Lime
Vanila

Brand
Products

Introduced In 1961.
Country Of Origin (U.S.A).
More Than 15 Variations.

PRODUCT LINE:

Sprite
Sprite
Sprite
Sprite

Sprite 3G

Zero
Remix
Ice
on Fire

Brand
Products

Introduced In 1961
Country Of Origin (Germany).
More Than 100 Variations.

PRODUCT LINE:

Fanta
Fanta
Fanta
Fanta

Lemon
Grape
Banana
Pink

Brand
Products

Introduced In 1945.
Country Of Origin (U.S.A)
Purchased by Coca-Cola in 1960.
More than 30 variations.

PRODUCT LINE:

Minute
Minute
Minute
Minute

Maid
Maid
Maid
Maid

Pulpy Orange
Apple
Pineapple
Lemon

Brand
Products

Introduced in 2005.
Country Of Origin (U.S.A)
Available in 6 Variations.

PRODUCT LINE:

NOS
NOS
NOS
NOS
NOS

Sugar Free
Fruit Punch
Grape
Power shot
Loaded Cherry

Brand
Products

Introduced in 1991.
Country of Origin (U.S.A).
Two types:
1.Carbonated
2.high quality

PRODUCT LINE:

Apple
Bitter Lemon
Bitter Orange
Club Soda

Product Slogans

Coca Cola :
Kha lay pee lay jee lay
Brrrrrrr
Jo Chaho ho jae Coca Cola enjoy

Sprite :
Sedhi baat no Bakwas
Rasta clear hai

Fanta :
Say fantanoice
Game on hai

Competitor

Competition
Worldwide

Pakistan

Thanks