Professional Documents
Culture Documents
Q1. Do You Own A Rolex Product? Yes No Response No. of Respondent Percentage Yes 10 100% No 0 0% Total 10 100%
Q1. Do You Own A Rolex Product? Yes No Response No. of Respondent Percentage Yes 10 100% No 0 0% Total 10 100%
Yes
No
Response
Yes
No
Total
No. of Respondent
10
0
10
Percentage
100%
0%
100%
DIG.1
YES
NO
100%
Interpretation: Dig.1 reveals that 100% people own Rolex Watch and 0% people buy other
brands products in this survey
Price
Brand
Quality
Promotion activity
No. of respondents
2
4
3
1
10
Percentage
20%
40%
30%
10%
100%
DIG.2
10%
Promotion activity
30%
Price
20%
Brand
quality
40%
Interpretation: DIG.2 reveals that when people purchasing a Rolex product their main
considerations are 20% on Price, 40% on Brand, 30% on Quality, 10% on Promotion activity
according to this survey.
Yes
No
Response
Yes
No
Total
No. of Respondent
8
2
10
Percentage
80%
20%
100%
DIG.3
20%
Yes
No
80%
Interpretation: DIG.3 reveals that 80% people are satisfied and 20% people are not satisfied
with their purchase of Rolex product.
Very Satisfied
Dissatisfied
Very Dissatisfied
Neutral
Scaling
Frequency
Percentage
Satisfied
3
30%
Very Satisfied
3
30%
Dissatisfied
1
10%
Very Dissatisfied
1
10%
Neutral
2
20%
DIG.4
35%
30%
25%
20%
15%
Column2
10%
5%
0%
Interpretation: In this graph 30% people are satisfied, 30% people very satisfied, 10% people
dissatisfied, 10% people are very dissatisfied and 20% people are neutral in this survey.
No
Scaling
Frequency
Percentage
Yes
6
60%
No
2
20%
Cant Say
2
20%
DIG.5
70%
60%
50%
Yes
No
40%
Can't Say
30%
20%
10%
0%
Yes
No
Can't Say
Interpretation: In this graph 60% people say yes, 20% say No, and 20% say Cant Say about the
Reasonability of prices of Rolex.
Not Attractive
cant say
Scaling
Frequency
Percentage
Very Attractive
5
50%
Not Attractive
2
20%
Cant Say
3
30%
DIG.6
60%
50%
Very Attractive
40%
Not Attractive
Can't Say
30%
20%
10%
0%
Very Attractive
Not Attractive
Can't Say
Interpretation: In this graph 50% people say Very attractive, 20% people say not attractive and
30% people cant say about the advertisement style of Rolex.
Q.7 Compared to other Brand or product that are available, would you say that Rolex product is:
Much better
Much worse
Somewhat better
Dont know
Scaling
Much better
Much worse
Somewhat better
Dont know
Frequency
Percentage
50%
10%
30%
10%
DIG.7
10%
Much better
Much worse
Somewhat better
30%
50%
Don't know
10%
Interpretation: Dig.7 reveals that 50% people says much better, 10% says much worse, 30%
people says that somewhat better and 10% people says that dont know while compared the
Rolex product with other brand or product.
Q.8 Based on your experience with product, how likely are you to again buy a Rolex product?
Very Unlikely
Unlikely
Extremely Likely
Very Likely
Scaling
Very Unlikely
Unlikely
Extremely Likely
Very Likely
Frequency
Percentage
10%
10%
40%
40%
DIG.8
10%
Very Unlikely
10%
40%
Unlikely
Extremely Likely
very likely
40%
Interpretation: Dig.8 reveals that 10% people are very unlikely, 10% people are unlikely, 40%
people are extremely likely and 40% people are very likely to again buy a Rolex product.
Scaling
definitely
will definitely
will
Frequency
recommend
4
recommend
2
recommend
2
not recommend
2
Percentage
40%
20%
20%
20%
DIG.9
20%
40%
20%
20%
Interpretation: Dig.9 reveals that 40% people definitely will recommend, 20% people probably
will not recommend, 20% probably will recommend, 20% definitely will not recommend Rolex
product to others.
Q.10 How did you find Rolex product on the performance scale?
Outstanding
Satisfactory
somewhat satisfactory
Not sure
Scaling
Outstanding
Satisfactory
Somewhat
Not sure
Frequency
Percentage
4
40%
3
30%
satisfactory
2
20%
1
10%
DIG.10
10%
Outstanding
Satisfactory
20%
40%
Somewhat satisfactory
Not sure
30%
Interpretation: Dig.10 reveals that 40% people says outstanding, 30% says satisfactory, 10%
says somewhat satisfactory, 10% says not sure about the Rolex product on performance scale.