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  • Visual Assessments Revision

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    Georgia Hargreaves
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    This document discusses visual assessments and analyzing images, posters, and advertisements. It covers techniques of propaganda and how advertising achieves alienation, interest, desire, and action in viewers. It also discusses using SWAT codes to analyze symbols, words, audio, and technical aspects. When describing images, the suggested structure is an opening paragraph with a brief description and statement about ideas, followed by paragraphs on specific elements like bias, effectiveness, and target audience.

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    English ATAR visual codes revision

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    This document discusses visual assessments and analyzing images, posters, and advertisements. It covers techniques of propaganda and how advertising achieves alienation, interest, desire, and action in viewers. It also discusses using SWAT codes to analyze symbols, words, audio, and technical aspects. When describing images, the suggested structure is an opening paragraph with a brief description and statement about ideas, followed by paragraphs on specific elements like bias, effectiveness, and target audience.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Visual Assessments Revision

    Uploaded by

    Georgia Hargreaves
    This document discusses visual assessments and analyzing images, posters, and advertisements. It covers techniques of propaganda and how advertising achieves alienation, interest, desire, and action in viewers. It also discusses using SWAT codes to analyze symbols, words, audio, and technical aspects. When describing images, the suggested structure is an opening paragraph with a brief description and statement about ideas, followed by paragraphs on specific elements like bias, effectiveness, and target audience.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    VISUAL ASSESSMENTS

    English Revision from 2014

    Propaganda influence thinking


    - Techniques (bandwagon, fear, card stacking)
    - Visual techniques
    - Values

    Advertising (how it achieves each of the following)


    - Alienation
    - Interest
    - Desire
    - Action

    SWAT codes
    - Symbolic
    - Written
    - Audio
    - Technical

    Film posters
    - Main focus is genre.

    Other things to include:


    Talk about ideologies and how they are challenged or reinforced by
    aspects of visual language.
    Think about bias, technique, propaganda and effectiveness.

    STRUCTURE
    The structure of an answer describing an image or poster should be
    similar to:
    Opening paragraph Brief description of image & general
    statement about ideas or genres. State whether an advertisement,
    propaganda or film poster. State what type etc. and mention the
    overall impact.
    Each paragraph is one dot point
    Talk about bias, effectiveness, target audience, purpose.

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