Agriculture Innovation Project

2014
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FINAL REPORT
Coimbatore - 641 003.

Email: business@tnau.ac.in
URL : www.bpdtnau.org
NAIP Component - I
Tamil Nadu Agricultural University
Establishment of Business Planning and Development (BPD) Unit at TNAU, Coimbatore.
Business Planning and Development Unit

Directorate of Agri Business Development
FINAL REPORT
National Agricultural Innovation Project
(Indian Council of Agricultural Research)
Establishment of Business Planning and Development (BPD)

Unit at TNAU, Coimbatore.


FINAL REPORT
National Agricultural InnovationProject

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Establishment of Business Planning

and Development (BPD) Unit at
TNAU, Coimbatore

Coimbatore-641 003
2014
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FOREWORD
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Printed on
: March 2014
Component
: NAIP Component I (Establishment of Business Planning and

Development Unit)
: Murugesan, R., Krishnamoorthy, A.S., Vijayalakshmi, C., and
Bathmanaban, P. 2014.Final Report of NAIP Sub-project
Establishment of Business Planning and Development unit at
Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu,
India.
Citation
Copyright
: Indian Council of Agricultural Research (ICAR), New Delhi

All rights reserved
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Reproduction of material in this report foreducational or other

non-commercial purposes is permittedprovided the source is fully
acknowledged.
: The information presented herein is the contribution of the
Consortia.
Published by
: Director of Agri Business Development, TNAU, Coimbatore.
Compiled &Edited by
: Dr.R.Murugesan
Dr.A.S.Krishnamoorthy
Dr. C. Vijayalakshmi
Mr. P.Bathmanaban
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Other Credits
: Hifzur Rahman, Dept. of Plant Biotechnology, TNAU, Coimbatore.

: Business Relationship and Cliental Service
Mr. P.Bathmanaban, Business Manager, NAIP
Mr. R. Bhubesh Kumar, Business Manager, NAIP
Mr. S. Sivakumar, Customer Care Officer
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Hindi translation
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Disclaimer
Cover page
photographs Courtesy
Office administration service

Mr. M. Anifa, Administrative Officer
: Agribusiness Incubatees of the
Directorate of Agribusiness Development
___________________________________________________________________
Printed at:The Directorate of Agribusiness Development, TNAU, Coimbatore
CONTENTS
Page
Foreword
Preface
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Executive Summary/ Key words

Part-I: General Information ofSub-project
Part-II: Technical Details
1. Introduction
2. Overall Sub-project Objectives
3. Objective wise Achievements
4. Baseline Analysis
5. Research Achievements
6. Innovations
7. Process/Product/Technology Developed
8. Patents Filed/Granted
9. Linkages and Collaborations
10. Status on Environmental and Social Safeguard Aspects
11. Constraints, if any and Remedial Measures Taken
12. Publications
13. Media Products Developed/Disseminated
14. Meetings/Seminars/Trainings/KisanMela, etc., organized
15. Participation in Conference/ Meetings/Trainings/ Radio talks, etc.
16. Foreign Trainings/Visits
17. Performance Indicators
18. Employment Generation
19. Assets Generated
20. Awards and Recognitions
21. Steps Undertaken for Post NAIP Sustainability
22. Possible Future Line of Work
23. Personnel
24. Governance, Management, Implementation and Coordination
Part-III: Annexure
Part-IV: Budget Utilization
Part-IV: Declaration
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Executive Summary
The sub-project on Establishment of Business Planning and Development (BPD) unit
at Tamil Nadu Agricultural University (TNAU), Coimbatore (Sub-Project code-N31AQ)
under ICAR-NAIP Component - I was sanctioned from 9th October 2009 to 31stMarch 2014
with a total budget sanction of `285.43 lakhs of which an amount of `189.84lakhs was actually
released. The Consortia Leader is the Vice Chancellor of TNAU andthe Consortia Principal
Investigator is the Director of Agri Business Development(ABD), Tamil Nadu Agricultural
University, Coimbatore. The major objectives of the sub-project are:
Commercialization of technologies and products developed by TNAU.
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Promotion of entrepreneurship in the region through Agri Business Incubation (ABI) by

providing hand holding supportand testing facilities to start ups, facilitating successful
agri-innovations and creating market linkages.
To undertake capacity building programs with respect to technologies and managerial
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skills for promotingagribusiness.
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To create competitive agribusiness environment in the region by involving more and
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more rural workforce and to attract youth towards agriculture and allied activities.
Sailing with the above said objectives the following achievements have been made by the
BPD unit functioning in the Directorate of Agribusiness Development, TNAU, Coimbatore.
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a. During the period of 2009-2014 a total number of 108 agribusiness aspirants have been
enrolled and fifty five start ups have been made as either in-house or virtual incubatees.
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b. For the sustainable support and agribusiness promotion, TNAU-BPD unit has created
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infrastructure worth of `17.56 lakhs including in-house client accommodation

(approximately 3000 sq.ft.), laboratory, training hall, a business discussion room, BPD
office, a common business centre equipped with desktop computers, laptops, printers,
PRI card & 24 h internet connectivity, 40 KVA air cooled genset, furnitures, and lab
modular tables have been created. In addition, equipments / machineries worth of
`51.24lakhs includingfermentor, PCR machine, ELISA apparatus, large gel submarine
electrophoresis unit, HPLC with UV detector, autoclave, water purifier system, laminar
air flow, electronic balance, vaccum pump, hot air oven, orbital incubator
shaker,Centrifuge, deep freezer, vortex mixture , pH meter and microwave oven have
been purchased for the continued usage by the incubatees.
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c. Fifteen different agro technologies viz., Solar crop dryer, Herbal insect repellent for rice
ear-head bug, TNAU - Master trap, Stored grain insect management kit, Ready to cook
mix from pearl millet (both technology and machinery), Nutrigold (plant growth booster),
SRI multi row power weeder, Banana pseudostem injector, Minimal processing of
banana pseudostem, Thresher cum winnower for glory lily, Rice hybrids CORH-3
andCORH-4,Panchakavya, Insect eggs removal device from stored grains and Liquid biofertilizers have been successfully commercialized.
d. An innovative platform has been created for easy access of University technologies under
single window system. Scientific validation, fine tuning and patenting of innovative
business ideas of the BPD members have been promoted through expert guidance.Sixteen
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innovations have been commercialized and one collaborative research project viz., cry2Ai
gene for maize has been facilitated between the Department of Biotechnology(CPMB),
TNAU, Coimbatore and M/S Bio Seeds Pvt. Ltd, Hyderabad. Three patent applications
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have been filed in the name of incubatees.
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e. Overseas consultancies have been provided to M/S Shapoorji and Pallonji Company,
Mumbai and M/s Topworth Group of Companies, Mumbai for corporate farming in
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Zambia and Guinea respectively. A banana value chain in Uganda has been created in
collaboration with ICRISAT, Hyderabad and UniBrain-Forum for Agricultural Research
in Africa (FARA).
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f. To promote capacity building a total number of 22skill oriented trainingsand business
promotional workshops have been oreganizedfor the benefit of nearly1045 persons.With
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respect to human resource development an approximate number of 1,66,495mandays of

direct and indirect employment have been created during 2009-2014in this region.
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g. Interestingly,interincubatee incubation is one of the highlighted activities of NAIP-BPD
unit at TNAU. So far tenstart up incubatees have been interlinked for their business
promotional activities which include a banana fibre extraction and threading machine,
innovative product formulae for tomato chutney making.
h. A separate website viz., www.bpdtnau.orgwith integrated email access to the BPD unit by
the incubatees has been created to promote market linkage. The website also contains
information about the products and services rendered by the incubatees. So far the
website has been visited by more than 6,779 persons. Awareness creation on BPD
activities has been made through corporate film, short film on success stories, technical
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bulletins, manuals, brochures, handouts, pamphlets, folders, leaflets, popular articles,

newspaper references and advertisements periodically.
i. Fiscal support as grant to the tune of ` 50.54 lakhs has been arranged for the benefit of
eight innovative agripreneurs through MoMSME, GOI for developing their product /
prototype. In addition, a total amount of339.60 lakhs has been mobilized as loan through
various financial institutes for the benefit of incubatees.
j. To understand the strength and weakness of BPD Unit at TNAU, self analysis has been
made through one Ph.D thesis viz., Indicators of Agri-Entrepreneurship and

Evaluation of BPD Unit-A Diagnostic Studysubmitted to TNAU and One MBA thesis
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viz., A Study on the Market Feasibility of Irrigation Automation System

highlighting the innovation of one of the BPD-incubatee (M/S Emral Tune Line Autotech
Ind., Coimbatore) submitted toPondicherry University, India. The impact analysis
indicated that 8.57 per cent of the incubatees were able to increase their level of income
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more than 20 per centdue to the incubation support rendered by the BPD Unit. Another
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22.85 per cent of the incubatees have indicated thattheir income level wasincreased by15-
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20 per cent.
k. As a post NAIP self sustenance measure, the BPD unit at TNAU has so far generated a
total revenue of `47.44 lakhs through licensing fee fortechnology commercialization,
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infrastructure usage fee, royalty collection,membership enrollment and renewal fee.

l. During the Global Agri-Business Incubation Conference 2011 held at ICRISAT,
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Hyderabad on 09.03.2011, the BPD unit at TNAU has been adjudged by the NIABI for
the Best IncubatorAward. Mr.Rajkumar, Proprietor, M/S .Emral Tune Line Auto Tech
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Ind., (one of the incubatee) was honored withthe Best Incubatee awardin the same
function.Mr. P.M. Murugesan of Melakkal village, Sozhavandan, Madurai has
receivedMoMSME sponsored National Best Entrepreneurship Award from the
Honble Prime Minister of India on 1st March.2014.
Keywords:ICAR - NAIP-BPD Unit TNAU, Coimbatore Agri Business Incubation

(ABI) - Nurturing agribusiness.
Part-I:General Information of Sub-Project

: Establishment of Business Planning and Development
(BPD) unit at Tamil Nadu Agricultural University
(TNAU) Coimbatore
: N31AQ
Title of the sub-project
2.
Sub-project code
3.
4.
Component
Date of sanction of
sub-project
: I
: 09.10.2009 ( Funds released on 16.01.2010)
5.
6.
7.
Date of completion
Extension if granted, from
Total amount
a. sanctioned
b. released
Total expenditure of the
sub-project
: 31.03.2013
01.04.2013 to 30.06.2014
Consortium Leader(s)
: Oct.2009 toJune 2012

Dr. P. Murugesa Boopathi,
Vice-Chancellor, TNAU,
Coimbatore-3
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: `285.43 lakhs
: `189.84 lakhs
: `188.57 lakhs (up to March 2014)
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8.
1.
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10. List of consortium partners:

S.No.
Name of CPIwith
Name of organization and address
designation
CPI
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Dr.R.Murugesan,
Director (ABD)
Directorate of Agri Business

Development, TNAU, Coimbatore,
Phone 0422-6611377,
Fax: 0422-6611399
Website: www.bpdtnau.org
Dr.P.Sivasubramanian
Director (ABD)
August 2012 to March 2014

Dr. K. Ramasamy,
Vice-Chancellor, TNAU,
Coimbatore-3
Duration
(from-to)
01.06.2013
to
Till date
04.07.2010
to
31.05.2013
04.07.2009
to
03.07.2010
Dr.R.Ganesan
Director (ABD)
CPI-Consortia Principal Investigator
Budget
Released
(ìn lakhs)
189.84
11. Statement of budget released and utilization partner-wise (` in Lakhs):
CPI Name, designation &

address
Fund released
(up 31.03.2014)
(ìn lakhs)
Fund utilized
(up31.03.2014)
(ìn lakhs)
285.43
189.84
188.57
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Dr.R.Murugesan
Director (ABD)
Development, TNAU,
Coimbatore,
Phone: 0422-6611377,
Fax: 0422-6611399
Website: www.bpdtnau.org
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CPI
Total budget
sanctioned
(ìn lakhs)
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CPI-Consortia Principal Investigator
Part-II:Technical Details
1. Introduction
Indian economy is growingrobust with an accelerated emphasis on agricultural
production. The development of new technologies in agriculture gives usgreat hope for having a
required growth rate of above 5 per cent. Despite this considerate fact, mere improvement in
technology will not lead to increased agricultural production unlesshigher adoption of the
technologies through effective commercialization is implemented.No doubt,the think tanks
ofICAR Institutes and State Agricultural Universities in India are doing great service by way of
developing innovative technologies, high yielding crop varieties and hybrids,farm implements
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and machineries, post harvest value additions and food processing.But, the mind set of either the
scientist or the stake holder (the farmer) seems to have not promoted the required transformation
aiming a business outlook to the traditional agriculture. Even at this dawn of high end
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information era, wherein, every mobile holder in this country could have access to any
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information within moments; and globalized agribusiness opportunities, the farmers are still
deprived of modern technologies, managerialperspectives and market linkages. In addition, they
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also lack institutional support and handholding. Sometimes, with their experiential learning
farmers also become innovators. But, such innovators need to be supported in a more scientific
way to promote their findings. In spite of the availability of technologies, institutional support
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and market linkages, still hurdles come in the way of poor fiscal support and insufficient
infrastructure to test verify the technology / innovation as a business venture. In short, a kind of
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one stop solution should always be available, more specifically to the start ups in order to break
the hurdles; and to make challenges into opportunities. Tamil Nadu Agricultural University has
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a tryst with excellence and remained committed to creation, archiving and dissemination of
knowledge in agricultural science.Our mandate under ICAR-NAIP-BPD unitin the Directorate of
Agribusiness Development, TNAU was to promote knowledge management in agriculture and to
encourageagribusiness professionals with sound knowledge and skill, respect for profession,
social and national commitment. Since its establishment in the year 2009-10, the BPD Unitat
TNAU has created aconducive environment andplayed a crucial role in promoting a strong
business culture to the henceforth known traditional farming in this part of the country.
2. Overall Sub-project Objectives

Tocommercialize technologies and products developed by the University
To develop and promote entrepreneurship in the region through Agri Business Incubation
To undertake programs on capacity building with regard to technologies and managerial
aspects for establishing agribusiness
To contribute to competitiveness of agribusiness environment and job creation
3. Objective Wise Achievements
Committed to the mandate of knowledge management, BPD unit at TNAU has
successfully commercializedthe following technologies
3.1. Technologycommercialization
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3.1.1. TNAU-Herbal Insect Repellant
Since, organic agriculture is gaining momentum, replacement of pesticides with herbal

products is very much imperative. A herbal insect repellent formula to control rice earhead
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bugwas developed by the scientists in the Department of Agricultural Entomology, AC&RI,
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TNAU Killikulam. This product has been licensed to two of the incubatees by signing MoU.
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Name and address of the licensee
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M/s Bhuvicare Pvt Ltd,

Plot No: C-88, Sipcot Industrial growth centre,
Gangaikondan, Tirunelveli-627 352,
Tamil Nadu.
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M/S Bhuvicare herbal insect

repellent production plant
M/s Arunai Agro Tech.

Old No. 10/3, Manakula Vinayagar 4th street,
Opp to Ramana Towers, Chengam Road,
Thiruvannamalai, Tamil Nadu
Year : 2014
Signing MOU with M/S Arunai Agro Tech.
3.1.2. Rice Hybrid CORH-3 and CORH-4

The Department of Rice, CPBG, TNAU, Coimbatorehas developed two important fine
quality ricehybridsviz., CORH-3 and CORH-4. These hybrids arehighly suitable for cultivation
in the rice growing areas in India and widely accepted by the farmers. Hence,there exists a
continuous demand for F1 hybrid seeds. M/S Rasi Seeds Private Ltd., Coimbatore has entered
into MOU for the commercial production and marketing of F1seeds of both CORH-3 and
CORH-4 rice hybrids.
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M/ S Rasi Seeds Private Ltd.,

174, Sathiyamoorthy Road ,
Ram Nagar, Coimbatore. Tamil Nadu.
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Signing MoU with M/S Rasi seeds, Coimbatore
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3.1.3. Nutrigold Organic Plant Growth Promotor
Nutrigold is a plant growth promotingsecondary protein extractdeveloped by the
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Department of Seed Technology, TNAU, Coimbatore used for foliar application to enhance the
productivity. Application of Nutrigold at critical stages of crop growthin cotton, maize, rice,
spices, tea, vegetables, pulses and other agricultural/ horticultural cropsis known to increase
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theyield by about 15 percent.Seed coating with Nutrigold increases germination percentage and
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seedling vigour.Heavy demand for Nutrigold exists in Kerala, Tamil Nadu, Maharashtra and
Gujarat. M/S Nitta Gelatin India Ltd., has signed a MOU for the production of Nutrigold.
Nitta Gelatin India Ltd.,
54/1446, SBT Avenue, Panampilly Nagar,
Kochi - 682036, Kerala.
Year : 2011
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3.1.4. Solar Crop Dryer (Tunnel type)

Tunnel type solar crop dryer has been developed by the Department of Agricultural
Processing, AEC&RI, TNAU, Coimbatore. The structure mainly consists of a semi-cylindrical
tunnel like structure made of Ultra Violet (UV) stabilized polyethylene sheet. The dryer is walkin type to facilitate loading and unloading of the product to be dried. The floor of the solar tunnel
dryer is constructed with cement concrete and lined with aspecial thick black polyethylene sheet.
This solar drier will have more absorbent surface for solar radiation and thereby increases the
temperature inside the dryer.The solar radiation is transmitted through UV collector sheet to
tunnel chamber. The actual working principle is based on green house effect. The polyethylene
cover will have the property of transferring short-wave radiation and opaque for long wave
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radiation. After reaching the absorbent surface, the shortwave radiation is converted into longwave thermal radiation and reflected back to the collector material. As UV polyethylene
collector is opaque for longwave radiation, heat trapped inside the dryer steadilyincreases the
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temperature. Normally 15-20C increase over ambient temperature is achieved inside the solar
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crop dryer. Solar tunnel driers are in demand for drying Copra in Tamil Nadu, Karnataka and
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M/s Reny Marketing,

H-1, KLR complex,
625, Cross Cut Road,
Coimbatore 12.
Tamil Nadu
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Andhra Pradesh. M/S Reny Marketing, Coimbatore has been licensed to set up the structures.
Solar Crop Dryer

(Tunnel type)
Signing MoU in the presence

of Dr.P.Murugesa Boopathi,
former Vice Chancellor,TNAU
3. 1. 5. SRI Power Weeder

The SRI system of rice cultivation is very much popularin Tamil Nadu.One of the
important componentadvocated to enhance yield in SRI is thorough weeding by manually
operated cono-weeder. Farmers always find it difficult to operate the cono weeder. To ease the
operation, the Department of Farm Machinery, AEC&RI, TNAU has designed and developed
SRI power-weeder, the first of its kind in the country. The weeder has a novel provision of a
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float for operating in all kinds of soft-puddled soils without sinking. There also exists a provision
for varying the operating width of row spacing from 20 to 30 cm.By this provision the
recommended space of 22.5 cmcould be effectively maintained for better performance.
Moreover, the weeder can cover two rows at a time. Fitted with 1.5 HP engine, the entire
machine weighs just 17 kg. By SRI power weeder one can cover 0.8 ha of paddy field in a day.
Currently, the machine is marketed in Tamil Nadu, Karnataka, Andhra Pradesh, Tirupura,
Punjab, Orissa and Assam. International demand in countries like Kenya, Tanzania, Mali,
Senegal, Ghana, Zambia, Phillippines and Vietnam is also increasing. M/S Premier power
equipmentshas made a MOU for the manufacturing of SRI power weeder during 2010. Later,
this startup company has been taken over by M/S Briggs & Stratton, USA, an International
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company dealing with farm equipments.

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Year: 2009
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M/S Briggs & Stratton

India Pvt. Ltd.,
(Formerly Premier
Power Equipments &
Products Pvt. Ltd.,)
37/1C, Palladam Road,
Pappampatti,
Coimbatore-16.
Tamil Nadu.
SRI Power Weeder
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SRI Power Weeder in operation
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3.1.6. TNAU Stored Grain Insect Management Kit
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Food grains are stored for varying periods to ensure proper and balanced public
distribution throughout the year. Among the biotic and abiotic factors which affect grains / seeds
in storage, insect plays a major role in the deterioration of the grains / seeds causing both
qualitative and quantitative losses. Often the presence of insects in store houses are felt only
when they are hovering and flying around, by which time enormous loss and population built up
of insects might have occurred. Obviously, timely detection of the stored grain insects will help
to prevent heavy losses. TNAU is one of the pioneering Institutes in India in the development of
detection devices for stored grain insects. These devices exploit the wandering behaviour of the
insects and help in timely detection of insects in stored produce for effective pest management.
The Department of Agricultural Entomology, Centre for Plant Protection Studies, TNAU,
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Coimbatore has developed a kit for stored grain pest management and it is named as
TNAU-Stored Grain Insect Management Kit. The kit containsa set of prototypes of all the
devices along with a CD-Rom that envisages the features and uses of the devices. The kit will be
an ideal handson training tool for Education, Extension centers (KVK, Plant clinic, Save
Grain Centers) and also for Private Ware Housing. This TNAU kit is the first of its kind in the
world. M/S Melwin Engineering has made MOU for the manufacturing of this kit.
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M/S Melwin Engineering

18/2 Gandhiji Street, Bharathi Nagar,
Podanur Post ,Coimbatore-641023.
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Year: 2011
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TNAU Stored Grain Insect Management Kit
3.1.7. Minimal Processing of Banana Pseudostem
Consumption of vegetables in India is distressingly low when compared to most of the
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advanced countries. Promoting healthy diet and lifestyle to reduce the global burden of non
communicable and chronic diseases requires the consumption of adequate quantities of fruits and
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vegetables.Consumer demands for high quality food with fresh like and natural
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characteristics that require only minimum efforts and time for preparing healthy meals had led to
the evolution and increased production of fresh cut fruits and vegetables. As a result, the market
demand for minimally processed or lightly processed fruits and vegetables has rapidly increased.
Minimal or lightly processed operations like washing, sorting, trimming, peeling, slicing, etc.,
that do not affect the freshness of the raw material and retain fresh-like sensory qualities and
consumer convenience. Preparation of banana pseudostem for cooking involves more drudgery
for working women and it cannot be stored after preparation.The product has immense market
potential, if it could be preserved for a reasonable time. Keeping in view of the above facts, the
technology for Preservation of Banana Pseudostem by Minimal Processing has been developed
in the Department of Food and Agricultural Process Engineering, Tamil Nadu Agricultural
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University, Coimbatore.The minimally processed banana pseudostem retains the freshness and
good condition for a period of 7 days without any brown coloration.M/S V.S.Natural Food has
made an MoU for this technology.
M/S V.S.Natural Food
11/2 Thadagam Road,
Edayarpalayam,
Coimbatore 641 025.
Tamil Nadu.
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Year: 2011
Minimal processing of banana pseudostem
3.1.8. TNAU Master Trap
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This multipurpose device has been uniquely designed to include most known traps,
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serving as an all-in-one kit which could be used as a Light trap, Pheromone trap, Fly trap, Midge
trap, Sticky trap and Rat trap useful in Integrated Pest Management.It embodies a master frame
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that encloses a master chamber to which accessories can be fitted from all sides so that the
attractant sources can be placed either inside or outside the master chamber to trap the pests.The
benefits include controlling flying insects and rodents. Extra-ordinary versatility and
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inclusiveness of the trap helps to reduce the use of pesticides.M/S Nutricon Animal Health Care
has made a MoU for the manufacturing of this trap.
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M/S Nutricon Animal Health Care

B-4/24, Industrial Estate
Maraimalai Nagar post
Chengalpet taluk,
Kancheepuram 603 209
Tamil Nadu.
TNAU Master Trap
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3.2. Number of Entrepreneurs enrolled / Incubated (as on March 2014)

To promote agribusiness with respect to various farm ventures a total number of 55
incubatees (in-house / virtual) as listed below have been given with handholding support during
the period of implementation of the sub-project.
Status of Incubation
Enrolled and
Incubated during
Business venture
M/S Briggs &Stratton India Pvt. Ltd.

(previously, M/s Premier Power
Equipments )
TNAU-SRI power weeder
Building and Enabling Disaster

Resilience of Coastal Communities
(BEDROC)
Seed venture
3.
Mr.N.S.Ramanan
Farm venture
4.
M/S IAC Agro Pvt Ltd.
Microwave based cardamom

dryer
2010
5.
M/S Subathra Engineering Pvt. Ltd.
Subha low cost power tiller
2010
6.
Kavi Kuyil (SHG)
Bio-inputs
2010
7.
M/S Eco Green Unit
Innovative venture banana

fibre based products
2010
8.
M/S Bright Indian Organic Hi-Tech
Seed production and tissue

culture plants
2010
9.
M/S Vinu Foods
Ready to cook foods
2010
10.
M/S Chloro Earth
Sorghum bio-composites
2010
11.
M/S Bhuvicare Pvt. Ltd.
TNAU-Herbal insect
repellant (V-KRIYAA)
2010
12.
Mr.P.M.Murugesan
Banana fibre based products
2010
13.
M/S S P Engineering Pvt. Ltd.
Banana pseudostem injector
2010
Mr.S.Lakshmana Perumal
Emu rearing
2010
M/S Emral Tune Line Auto Tech Ind.
Innovative venture-Mobile
based irrigation scheduling
equipment
2010
14.
15.
2010
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1.
Name of Entrepreneur
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Sl.No.
2010
2010
16.
M/S Coronet Food
Minor millets based ready to

cook products
2010
17.
Mrs.Jayanthi Ramaraj
Ready to drink mint juice
2010
18.
M/S Vinzi Sperri Pvt Ltd.
Natural fruit drinks & Food

products
2010
15
M/S J.K.Foods
Food processing venture

ready to eat chutney
2010
20.
M/S Ishinn Organic Exports Pvt. Ltd.
Bio-inputs
2010
21.
M/S Senthurmurugan Beverages
Ready to serve sugarcane

juice
2010
22.
M/S VRD Best Foods Pvt. Ltd.
Natural fruit drinks &

Processed food products
2010
23.
Muthoot Mahila Mithra Group
Mushroom production
2010
24.
Mr.Anbarasu Thangavel
Floriculture
2010
25.
Mr.C.S. Aswin Kumar
Herbal neutraceuticals
2010
26.
Mr.K.Bagavathi Babu
Vegetable nursery &

Polyhouse cultivation of
vegetable
2010
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19.
Mr. K. Sivagurunathan
Hi-tech horticulture
2010
28.
M/S GCP Agro
Farm venture - medicinal

plants (Coleus)
2010
29.
Mr.Brijesh Pillai
Farm venture
2010
30.
M/S Winner Agri Herbal Products
Herbal based bio-inputs
2010
31.
M/S Provimi Products Pvt. Ltd.
Bio-inputs
ViswaDhasakavya
2011
32.
M/STopworth Group of Companies
Corporate farming
2011
33.
M/S Vibis Natural Bee Farms
Bee keeping & Value added

products from honey
2011
34.
M/S Jey Pee Biotech
Biofertilizers &
Bio Pesticides
2011
35.
Mr. K. Sakthivelu
Liquid biofertilizer
2011
36.
Agricultural machineries and

research equipments
2011
37.
Mr. K.Sivasamy
Vermi-compost
2011
M/S 18 Herbs Organic Labs Pvt. Ltd.
Bio-inputs
2011
39.
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Mr.V.Gopalakrishnan
Poultry farming
2011
40.
Mr.T.Raja
Biofertilizers
2011
41.
M/S Kumar Hi-Tech Nursery
Hi-tech nursery for

horticultural and plantation
crops
2012
38.
42.
Mr. G. S. Venkataraman
Cold storage
2012
43.
Mr. R. Gopal
M/S Sree Ramcides Chemicals
Pvt. Ltd.
Bio-inputs
2012
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Bio-inputs from chitin
2012
45.
Mr. Karthikeyan Thirunarayan
Farm ventures
2012
46.
Mr. P.K. Sunil

M/S Sunil Catering Service
Supply chain of potato
2012
47.
Mr. Sridhar
M/S Escorts Ltd
Farm machinery
2012
48.
Mr. S.Rajarathinam
M/S Eden Nursery
Bio-energy plantations
2012
49.
Mr.S.P. Periyasamy, M/S

SPACTapioca Products (India) Ltd.
Food processing
2012
50.
Mr. V.L.R. Ramraj
Bio-energy plantations
2012
51.
M/sShapoorji Pallonji &Co.Ltd.,
Corporate farming
2012
52.
Mr. K.Karthikeyan
Bio-inputs
53.
Mr. N.Manisundar
Mushroom production
2013
54.
M/S Arunai Agro Tech

Mr. K.Chandrasekaran
Micronutrient Fertilizers&
Herbal insect repellent
2013
55.
M/S Poabs Biotech Pvt Ltd.

Mr.Abraham Jacob
Bio-inputs
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2013
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Mrs. V.Aiswarya Lakshmi
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44.
2013
OurIncubatees in Action
Mr.P.M. Murugesan,
Banana Fibre Extraction Unit
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Demonstration to the rural women for making

banana fibre threads to producebanana fibre
based handi-crafts
Mrs.Josephine,
M/s Vibis Natural Bee Farm
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Demonstration to the rural women about the

extraction of honey from the artificial honey
bee hive
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Mr. G.V. Sudharsan

M/S Provimi Products Pvt Ltd
Mineral Salt Lick
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Goats licking nutrition rich mineral salt licks
Mr. G.V. Sudharsan

M/S Provimi Products
Herboliv+(Wild animal repellent)
Spraying of Herboliv+ a herbal organic extract to
keep away the wild animals from feeding the
foliage
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Mr. R. Prabhu Shankar

M/S IAC Agro Pvt Ltd.
Growing Tomato by Aeroponics Technology
Tomato cultivated under aeroponics
Mr. K. Sivasamy
Vermi Composting Unit
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Recycling of farm wastes into

organic manure through vermin- composting
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Mr.S.K.Babu
M/S Eco Green Unit
Innovative venture
Banana Fibre Products
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Banana fibre based products exhibited
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Mr.S.P.Selvaraj
M/S SP Engineering
Banana Pseudostem Injector
Pseudostem injection technique
to control banana stem weevil and Panama wilt
demonstrated
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Dr. P. Sathiyamoorthi
M/S Vinzi Sperri
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Mrs.H.Poomalai
M/S Coronet Food
Preparation of RTS fruit drinks
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Preparation of millet cookies and flakes
Production process of V-Kriyaa

(insect repellent) in the factory site
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Mr.T.Kunjharamoney
M/S Bhuvicare Pvt. Ltd.
Herbal Insect Repellent
Mr. Sudhakar
M/S Vinu Foods
Manufacturing of ready to cook masala products
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3.3. In-House Incubatees

The in-house incubatees are provided with infrastructure and office facilities, linkages for
technology up scaling and mentoring support.
S. No
1.
Name of the Incubatee
Venture
M/S Emral Tune Line Auto
Product Details
Innovative venture
Tech Ind.
Mobile based irrigation

scheduling equipment
M/S Eco Green Unit
Innovative venture
Banana fibre based products
3.
M/SProvimi Products Pvt.Ltd.
Bio-input venture
Viswa Dhasakavya
4.
M/SIshinn Organics Pvt.Ltd.
Bio-input venture
VAM, micronutrient mixtures
5.
M/SCoronet Food
Food processing
Millet based cookies
6.
M/S Vinzi Sperri
Food processing
7.
M/S J.K Foods
Food processing
8.
M/S Aralin Labs
Innovative venture
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Fruit squashes and RTS

Ready to eat chutneys
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Food supplements
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3.4. Inter Incubatee Incubation
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Inter incubatee incubation is one of the highlighted activities of NAIP-BPD unit at

TNAU. So far ten start up incubatees have been interlinked for their business promotional
activities. This kind of facilitation is mutually beneficial for both the clients.
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Case: 1
Product developed: Banana Fibre Threading Machinery
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Incubatees involved: 1. M/s Eco Green Unit

2. M/s Emral Tune Line Auto Tech Ind
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M/s Eco Green Unit is involved in the manufacture and sale of banana fibre based
products. The firm supplies machineries and inputs to Self Help Groups and purchases the
finished goods. Eco Green Unit was exploring the opportunity of designing and fabricating
banana fibre threading machine, as thread making demands most of the time and energy of the
craftsmen. BPD-TNAU has successfully facilitated the design and fabrication of banana fibre
threading machinethrough M/s Emral Tune Line Auto Tech Ind. who is yet another incubatee.
The machine designed was able to produce very fine threads of uniform quality. This simple
machine could also replace the workload of 7-10 persons at a time. Such a kind of interincubatee linkage has created business opportunities to both of them.
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Case: 2
Product developed: Banana fibre extraction machine
Incubatees involved: 1. Mr. Melakkal P. M. Murugesan
2. M/S Emral Tune Line Auto Tech Ind.
Mr. P.M.Murugesan from Melakkal, Madurai is engaged in the manufacturing of banana
fibre based handicrafts. Normally he practices a manual method to extract the fibre from dried
banana sheath using a fine needle. The process is a cumber sum and also uniformity of the size
of fibre could not be maintained. Observing the practical difficulty, BPD unit at TNAU has
counseled Mr. Murugesan and M/S Emral Tune Line Auto Tech Ind. for an effective linkage.
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This facilitation has resulted successfullyin designing and fabrication of a banana fibre extraction
machine increasing the business potential of both the start ups.
Case: 3
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Product developed : Automation system for salt lick production
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2. M/S Emral Tune Line Auto Tech Ind.
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Incubatees involved: 1. M/S Provimi Product Pvt. Ltd.
Provimi Product Pvt. Ltd. is one of the incubatee involved in the production and sale of
salt lick which is a flagship veterinary product (mineral mixture for animals). The company
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showed interest in developing an automated system for salt lick production so as to increase the
volume of business. Linkage in this regard with M/S Emral Tune Line Auto Tech Ind. was
created through the timely intervention of BPD unit at TNAU. Later, M/S Provimi Product Pvt.
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Ltd., has established a perfectautomation system for large scale production of salt lick and
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bagged business orders worth of`80 lakhswithin an year.
Banana fibre
threading machine
Banana fibre
extraction machine
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Automated system
for salt lick production
Case: 4
Product developed: Tomato Chutney
Incubatees involved: 1. M/S JK Foods and Traders
2. M/S Vinzi Sperri Pvt. Ltd.
Mrs. J. Kalaiselvi, Proprietor, JK Foods and Traders has enrolled her firm as in-house
incubatee of BPD-TNAU for developing novel food products. She joined with M/S Vinzi Sperri
Pvt Ltd. another in-house incubatee and developed newer innovative formulations of tomato
chutneys. Intervention of BPD Unit at TNAU helped both the incubatees in fine tuning their
products and creating brand equity. The BPD unit has also moderated for co-business incubation
by both the parties by entering into MoU. Within a short span of six months eight different
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formulations of chutneyshave been marketed together by both the incubatees and the business
turnover has increased substantially for both the incubatees to the tune of `3-5 lakhs per annum.
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Dr. P. S. Pandey, National Co-ordinator,

NAIPComponent-1interacting with Mrs. J. Kalaiselvi,
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MD,M/S J.K Foods during the Entrepreneurs

Interactive Meet held in the Directorate of
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Agribusiness Development, TNAU, Coimbatore on
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6th Aug.2012
Case: 5
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Product developed: Mint RTS Drink

Incubatees involved: 1. M/s Sri Chips
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2. M/s Vinzi Sperri Pvt. Ltd.
Mrs. S.Jayanthi,is a post graduate in Microbiology joined as a virtual incubtee in the BPD
unit TNAU with a business plan to introduce innovative food productsand health drinks in the
market. Together with M/S Vinzi SperriPvt. Ltd.who is already an another in-house incubatee,
Mrs. Jayanthi developed newer formulations of RTS drink. An innovative mint based RTS was
formulated and tested for its quality utilizing the laboratory facilities available in the BPD Unit.
Later, the product has been introduced in the market with a specific brand equity created by M/S
Vinzi SperriPvt. Ltd.making MoU for co-business incubation.Soon the business turnover has
increased to more than`20 lakhs per annum.
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3.5.Overseas Consultancy Assignments

The BPD Unit at TNAU has reached another milestone by extending its business
incubation activities in African countries. Of all the ten NAIP-BPDUnits established during the
first phase in the country, BPD unit at TNAU is the only incubator to extend agri-business
incubation services for the first time in a foreign country.
3.5.1. Corporate farming in Guinea
M/STop Worth Group of Companies, Mumbaiis one of the incubatee of the BPD
Unit,who has ventured in corporate farming in Guinea, Africa. As a part of the incubation
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support, technical consultancy service was requested by the incubatee. Officials of BPD unit at
TNAU including Dr. P. Sivasubramanian, formerly Director (ABD) and PI, NAIP-BPD Unit; Dr.
R. Natesan, Professor (Soil Science) and Mr. R. Bhubeshkumar, Business Managerhave visited
Guinea and provided technical support in selecting large stretches of land for corporate farming.
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The team has visited various locations in Guinea and studied the soil suitability for large scale
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corporate farming. The team also had a business meeting with Mr. Madikaba Camara, Secretary
3.5.2. Corporate farming in Zambia
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of Agriculture, Government or Guinea.
On behalf of M/S Shapoorji Pallonji &Co.Ltd., Mumbai (one of the virtual incubatee
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registered for doing large scale corporate farming), Dr. S. Panneerselvam, Professor and Head,
Sugarcane Research Station, Sirugamani, TNAU who himself is an Agronomist was deputed by
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the BPD unit at TNAU for corporate farming consultancy in Zambia. Along with Mr. R.
Bhubeshkumar, former Business Manager, the scientist has visited Solwezi a small town in the
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northwestern province of Zambia to survey the land suitability for crop production. The team in
association with the scientists from Zambia Agriculture Research Institute (ZARI) surveyed
almost 10,000 ha of land area. In the first phase, soil mapping and crop suitability studies have
been conducted in the project area.
3.5.3. Consultancy on establishing a banana value chain incubator in Uganda
In a team effort the Agri Business Incubator ICRISAT, Hyderabad and Business
Planning and Development Unit at TNAU, Coimbatore have joint together to take up an
international assignment of preparing a business planfor establishing Banana Value chain
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Incubator in Uganda. The team comprised Mr.S.M. Karuppan Chetty, COO, ABI-ICRISAT,
Ms. Anitha, Business Executive, ABI-ICRISAT and Mr. R. Bhubeshkumar, formerly Business
Manager, BPD Unit at TNAU. The team has visited Kyambago University, Kampala, Uganda
from 26th April to 10th May 2012 and reviewed the business plan for establishing a Banana Value
Chain Incubator in the country. The project is funded by Universities Business and Research in
Agricultural Innovation (UniBRAIN) of the Forum for Agricultural Research in Africa (FARA).
3.5.4. Technical andbusiness consultancy for Ishinn Organics at Vietnam
Ishinn Organics Pvt. Ltd., is one of the in-house incubatee of BPD Unit at TNAU
involved in the production and sale of organic inputs to enhance agricultural production. Green
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Gold (anti-transpirant) is an innovative product manufactured by M/S Ishinn Organics Pvt. Ltd.,
and marketed by M/S Agri care in Vietnam. Being an incubatee, M/S Ishinn Organics Pvt. Ltd.,
has requested the BPD Unit to provide technical and business consultancy for improving the
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product and its sale in order to increase the quantum of export. Mr. R. Bhubeshkumar, formerly
Business Manager, BPD Unit at TNAU along with Mr. G. Mylsamy, MD, Ishinn Organic and
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Exportsmade a business promotional visit from 19thto 25th May 2012to Vietnam. This kind of
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handholding and mentoring support provided by the BPD Unit at TNAU to its incubatees has
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increased the level of confidence to promote their products internationally.
BPD, TNAU team and

Officials of
M/S Topworth Groups of
Co.,along with
Mr. Madikaba Camara
Secretary of Agriculture
Government of Guinea
(fourth from left)
Dr. S. Panneerselvam,
Professor (Agronomy)
(at the centre) and Scientists
from ZARI conducting soil
survey in Solwezi, Zambia
on behalf of
M/S Shapoorji Pallonji
&Co.Ltd., Mumbai
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Mr.S.M. Karuppan Chetty,

COO, ABI-ICRISATand
Mr. R. Bhubeshkumar,
Business Manager, BPD Unit
at TNAUalong with the
officials of Kyambago
University, Uganda
3.6.Funding Mobilized to Incubatees

The role of knowledge and skill is paramount and many a times an experiential farmer
also becomes innovator. On the other hand, technologies, institutional support and market
linkages are available at door steps. But, still hurdles come in the way of poor fiscal support to
test verifies the technology / innovation as a business model. Fully aware of this very important
aspect in business promotion, the BPD unit at TNAU has severally facilitated funds to its
incubatees through MoMSME and other financial institutions.
3.6.1. MoMSME support to innovators
Financial assistanceunder Support of Entrepreneurial and Managerial Development of
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SMEs through Incubators programme sponsored by the Ministry of Micro Small and Medium
Enterprises (MoMSME), Govt. of India is regularly implemented in the Directorate of
Agribusiness Development, TNAU, Coimbatore to support innovative start ups. Eight innovators
Name of the Incubatee

Mr.K.Prabhu Shankar
2.
Dr.P.Sathiya Moorthi
3.
Mr.C.S.Aswin Kumar
Amount
Sanctioned
(`n lakhs)
Batch type dielectric dehydration unit for cardamom
6.25
Ready to serve natural fruit juice
6.25
Neuroprotectant nutraceuticals from Withania
6.25
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1.
Innovative Business Idea
S.No
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as listed below have been supported under the scheme with a total grant of `50.54 lakhs.
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(Aswagandha) and Mucuana (Velvet Bean)
Mr.T.Muthukumar
Hydraulically operated mobile coconut harvester
6.25
5.
Mr. Ashok Rajappan
Nutraceutical drink
5.27
R.Palaneeswar
(Jeypee Biotechs)
System for recording traceable farm activities and

commodity production
5.75
Neethala Mittu
A buoyant, low cost machine to remove aquatic
6.25
6.
7.
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4.
weeds
8.
Mr.A.Thangaraja
(Growell technologies)
Starch clay nano Urea
For infrastructure and training at ABI-BPD Unit, TNAU, Coimbatore

Total
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5.25
3.02
50.54
3.6.2. Funds mobilized for Incubatees through other financial institutions

S.No
Amount
(ìnlakhs)
Name of the Financial Institution

Funding assistance through Technology Development Board
10.50
Credit support for M/S VRD Best Foods, Madurai through IDBI
75.00
Credit support for M/S Provimi Products Pvt. Ltd., through Indian
Overseas Bank, Modachur, Gobichettipalayam
106.00
Farm loan for M/S Vibis Natural Bee farms through Canara Bank,
K.Pudur, Madurai
9.50
Loan for Mr.Bhagavathi Babu through Canara Bank, Thirumangalam,

Madurai
14.00
Business loan for M/s Bright Indian Organic Pvt. Ltd., through Canara
Bank
40.00
Business loan for Mr. K. Raja from Indian Overseas Bank., Annur
15.00
9.
Business loan or M/s Green Well Biotech Pvt. Ltd.,through Indian

Bank, Hosur
70.00
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1.
Total
340.04
Mr. Ashwin Kumar, M/S Aralin Labs receiving the cheque for
`6.25
lakhsasMoMSME innovation support grant from
Dr. P.S. Pandey, National Coordinator, NAIP Component1

for developing Neuroprotectant nutraceuticals from Withania
(Aswagandha) and Mucuana (Velvet Bean)
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3.6.3. Mergers, Acquisition & Joint Ventures

Activity
4.
5.
6.
7.
8.
9.
Mobile based
Irrigation Scheduling
Equipment
M/S Vinzi sperri &

Mr. Dharmendra
Ready to drink natural

fruit juice

Tech Ind.&
Mr. P. M. Murugesan
Banana fibre
extraction machine

Tech Ind &
Mr. Venkatachalam
M/S Vinzi sperri &
M/S Senthurmurugan
Beverages
M/S Vinzi sperri &
M/S J.K.Foods
Pearl millet processing

machine
Mr. Selvaraj &

M/S Annamalai agencies
M/S Coronet Food &
DHAN Foundation
M/S Premier Power
Equipments & M/s Briggs &
Stratton, USA
Banana pseudostem
injector
Minor millets based
food products
SRI Power weeder
Sugarcane juice
bottling
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Ready to eat tomato

chutney
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Benefits
Tie up
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M/S Emral Tune Line

Auto Tech Ind.&
M/S Prime Engineering
Joint
Venture
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3.
Merger&
Acquisition
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2.
Product
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1.
Name of the partners
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S.No
M/S Prime Engineering has invested `3 lakhs for

the production and marketing of Mobile based
irrigation scheduling equipment developed by M/S
Emral Tune LineAuto Tech Ind.
Mr.Dharmendra as a stockist has made tie-up to
market the products of M/S Vinzi Sperri for
increased sales and penetration into newer markets
M/S Emral Tune Line Auto Tech Ind.has made tie
up to fabricate banana fibre extraction machines
M/s Emral Tune Line Auto Tech Ind. has
fabricated a pearl millet processing machine for
Mr. Venkatachalam
M/S Vinzi Sperri has made tie up withM/S
Senthurmurugan beverages to market bottled
sugarcane juice
M/s Vinzi Sperri has made marketing tie up for
eight different innovative tomato chutney
formulations produced by M/S J.K.Foods
M/s Annamalai agencies is one of the dealers for
marketing ofBanana pseudostem injectors.
Dhan Foundation is the marketing partner of
M/S Coronet Food.
M/s Premier Power Equipments an Indian
startupcompany was acquired by M/S Briggs &
Stratton,a USA based MNC for large scale
commercialization of SRI power weeder
4. Baseline Analysis
4.1. Incubator
At TNAU, a separate Directorate for Agri Business Development was started inthe
year2007 to initiate agribusinesspromotion, student entrepreneurship and consultancy services.
The formal concept of Business incubation was started in collaboration with ICRISAT,
Hyderabad during August2009. Later, under ABI the BPD unit has been established with the
financial assistance form NAIP-ICAR, New Delhi under component I during 2009. BPD unit is
the one stop solution for agribusiness aspirants to consolidate the efforts of TNAU to fulfill the
demands of agro industry, agripreneurs and other stake holders.
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At the time of initiation of the project no separate infrastructure, laboratory facility for
testing, logistic support for the clients and market networking was available. Whereas, over the
period of three years of implementation of the sub project, infra-structure worth of`17.56 Lakhs
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and equipments worth of `51.24 lakhsviz.,Fermentor, PCR machine, ELISA Apparatus, Large
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Gel Submarine Electrophoresis unit, HPLC Instrument, UV Detector for HPLC, Autoclave,
Water Purifier System, Laminar Air Flow Electronic Balance, Vaccum pump, Hot Air Oven,
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Orbital Incubator Shaker, Centrifuge, Deep Freezer, Vortex Mixture , pH meter, Micro oven
have been made available for continuous usuage for the benefit of incubatees. In addition,
TNAU-BPD Unit has also created infrastructure facilities including in-house accommodation for
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start up business promotion (approximately 3000 sq.ft.), Laboratory, Training Hall, a Business
Discussion Room. A BPD office, a Common Business Centre with facilities like Desktop
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computers, Laptops, Printers, PRI Card & 24 hrs Internet connectivity, 40 KVA Air cooled
Genset, Furniture and Lab Modular Tables for the agribusiness promotion of the clients.
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A separate website viz., www.bpdtnau.org with integrated email access to the BPDTNAU unit and all the 55 incubatees have been created for effective communication, networking
and business promotion. A total no. of 6779 hits have been made on this website so far.The
followingfigures indicate the overall performance of NAIP-BPD Unit of TNAU from the date of
inception.
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4.2. Incubatees
An analytical study on the Farm business opportunities and challenges conducted by
the Directorate of Agribusiness Development, TNAU, Coimbatore during 2007 indicated that
majority of the farm business entrepreneurs or start ups had only limited scientific orientation,
achievement motivation, economic motivation, risk preference, self confidence, social
participation, information seeking and sharing behavior, mass media exposure, marketing ability
and managerial skills. In order to build up and create confidence among the entrepreneurs the
essentiality of agribusiness incubation was very much felt. As a blessing in disguise the Agri
Business Incubation (ABI) facility through NAIP-BPD unit was established in the year 2009.
Over three years (2009-2012) period of successful nurturing of agribusiness once again critical
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analysis of agribusiness incubation was taken up through a Ph.D research work viz., Indicators
of Agri-entrepreneurship and Evaluation of BPD unit - A diagnostic study submitted to Tamil
Nadu Agricultural University, Coimbatore, India.
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The study listed out certain indicators on agri entrepreneurship such as communication
index, leadership index, behavior index, pro-activeness index, level of education, marketing
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behavior and the managerial ability were found to be on the positive side and found to make
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significant contribution for the development of agri entrepreneurship by the Incubation support
provided by the TNAU-BPD Unit. The impact analysis further showed that 8.57 per cent of the
incubatees realized that their income level had increased more than 20 per cent. Around 22.85
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per cent of the incubatees were of the opinion that TNAU-BPU unit had supported for an
increase in their level of income to the tune of 15-20% by hand holding.The growth in terms of
business turnover of selected incubatees from baseline to till date is also given in graphical form.
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Mentoring, handholding and performance monitoring of other incubatees is being continued. To
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Address the socio economic and human resource development approximately 1,66,495 man days
of direct and indirect employment has been created through the implementation of this sub
project under NAIP Component I. Direct employment for about 5 to 10 persons in startup
business units and more than 20 people in case of medium scale business units could be
observed.
Indirect employment has been generated both in supply chain and value chain of the
clientale.Inter incubatee supports, joint ventures and tie-ups both national and international have
also been achieved substantially, which has increased the confidence level of the BPD unit at
TNAU towards accelerated continued growth.
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5. Research Achievements with Summary

5.1. Research Project Facilitated by BPD-TNAU
5.1.1. cry 2Ai Gene
The scientists in the Department of Plant Biotechnology, CPMB, TNAU, Coimbatore
have isolated a new crystalline protein gene (cry gene) from a native strain of Bacillus
thuringiensis. This gene has been cloned and sequenced. Based on the DNA sequence homology,
it has been named as cry2Aigene.The insect bioassay with cry2Aiprotein gene in the recombinant
B. thuringiensis showed toxicity to Helicoverpa and Spodoptera.In order to take this work way
forward the BPD Unit at TNAU has facilitated a collaborative research and development project
as a joint venture between Tamil Nadu Agricultural University and M/s Bioseeds Research India
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Pvt. Ltd., 206 - Road No.14, Jubilee Hills, Hyderabad, Andra Pradesh. The MoU has been
signed on 01.04.2010 for the usuage ofcry2Aigene to develop insect resistant crop varieties and
hybrids.
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5.1.2. Progress of the project
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The research project is in the third year of implementation. BPD Unit at TNAU has
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received `3.90 lakhs as project facilitation charges till date.
Dr. P. Murugesa Boopathi, former
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Vice-Chancellor, TNAU and

Dr. R. Ganesan, Director (ABD) & PI
NAIP-BPD Unit exchanging MoU with
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M/S Bioseed Research India Pvt. Ltd.,
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Hyderabad in the presence of

Dr. Kiran K. Sharma, CEO, Agribusiness
Innovation Platform, ICRISAT, Hyderabad
for research collaboration using cry2Aigene .
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6. Innovations
6.1. Incubatees and their innovations
Details
1.
Mobile Based Irrigation

Scheduling System
M/SEmral Tune Line Auto Tech. Ind.
Enables the user to switch on / off the motor to

schedule the duration of irrigation in his farm
through mobile based remote control.
2.
India Specific Sugarcane Harvester

M/S IAC Agro Inputs Pvt. Ltd.
This indigenous cane harvester is the best

alternative for all the imported large
sizedsugarcane harvesters, which are otherwise
not suitable for operation in small holdings.
3.
Microwave based Cardamom Dryer

M/S IAC Agro Inputs Pvt. Ltd.
This innovationcould reduce the dependence of

cardamom growers on fuel wood for drying the
capsules.Also ensures uniform drying with
high quality end product.
4.
Sorghum Biocomposites
M/S Chloroearth Pvt. Ltd.
This is the only biocomposite made from

sorghum stalks using bioresins.
5.
Minor Millet based Flakes and

Cookies
M/S Coronet Foods
6.
Ready to eat Chutneys

J.K. Foods and Traders
Flakes and cookies from minor millets like

ragi, bajra are very rich in protein and
fibre.These products are the most wanted
among the diabetic patients and elderly people.
Millet flakes substitutecorn flakes in regular
diet.
Chutneys are the south Indian delicacies which
could normally be stored for two days under
refrigerated condition. This new innovative
process ensures storage of tomato chutney for
10-15dwithout refrigeration and three months
under refrigeration.
7.
Mint based Drink

Mrs.K. Jayanthi
Mint is best known for its medicinal

properties. Theready to serve mint based drink
has excellent consumer preference.
Herbal Boostforte for Poultry

When supplementat 5% level in the poultry

feed, ammonia production in the poultry unit is
very much reduced and hygiene improved.
Salt Licks
These innovative salt licks greatly help in

reducing mineral deficiency among the cattle.
10. Ready To Serve Beetroot Juice

M/S Health & Taste Pvt. Ltd.
Nitric oxide is a vasodilator. Beet root with

heavy nitrate content is used to prepare this
RTS drink. Upon consumption the nitrate
content is reduced to nitrite by the salivary
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Name of the Incubatee &Product
S. No
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enzymes. This bioactive nitrite is further

reduced to nitric oxide which helps in
vasodilatation
and
oxygen
inhalation.
Supported under MoMSME scheme.
Granular concentrate of Beetroot helps soldiers
in high altitudes by increasing oxygen levels in
the blood, ultimately relieves them from
hyporexia, anorexia and cognition.
12. Hangoff
M/s Health & Taste Pvt Ltd.
Alcoholic beverages when consumed will

increase ceratine level in the blood which
caused headache and nausea conventionally
called hangout problems. The product- Hang
Off is an innovative product developed from
Beetroot reduces the Ceratine level when taken
after consuming alcoholic beverages which
inturn helps the consumer to be devoid of all
discomforts during the next day.
13. Subha Low Cost Power tiller

M/S Subathra Engineering
Subha low Cost Power tiller is priced at `

60,000/- which is less by ` 50000/- when
compared to other conventional power tillers
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The best alternative food for children over

chemical preservative added jellies.
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Mrs.Josephine
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11. Perfomm
M/S Health & Taste Pvt. Ltd.
A low cost technology for coconut growers

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15. Hydraulically Operated Coconut

Harvester
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6.2. Success Stories of BPD-TNAU Incubatees

The success stories of eleven selected incubatees in terms of their volume of business or
annual business turnover is given below.
6.2.1. M/SCoronet Food
Mrs. Poomalai Haldurai, hailing from Coimbatore, Tamil Nadu was a humble house wife
looking for a small food business before 2010. She enrolled herself as one of the incubatee
during 2010.Intervention of BPD Unit, TNAU has transformed the life style of this home maker
to a busy food business entrepreneur.As a startup Mrs. Poomalaigot skill oriented hands on
training at the PHTC, TNAU, Coimbatore and produced minor millet based noodles for local
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market. Later, she has been mentored to diversify for the production of value added millet flakes
and cookies. Brand equity by name Coronet Food was created at right time market network was
established through the intervention of BPD unit. The initial volume of production was
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approximately 200 kg per day. But, now during 2014the volume of business has increased to
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1000 kg per day.

6.2.2. M/SIshinn Organic Exporters Pvt Ltd.
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Mr. Myilsamy from Coimbatore, Tamil Nadu was a small innovative farmer looking for
organic crop production before 2010. He joined as an incubatee during 2010 and was groomed
scientifically and guided properly to create brand equity to his innovative products to sustain
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market competition. He ventured into the production of Vasicular Arbuscular Mycorrhizae

(VAM), liquidmicronutrients, organic manure andantistress foliar spray for plants. As a startup
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he earned`5 lakh per annum. But during the year 2013-14, the businessturnover has reached
approximately`25 lakhs. The farmer turned business man is now trying to export his organic bio-
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inputs to countries like Indonasia and Vietnam.

6.2.3. Mr. K. Sivasamy
Mr. K. Sivasamy, basically an innovative farmer from Madurai District in Tamil Nadu was
looking for organic compost production as a family business. He joined as a virtual incubatee of
BPD unit at TNAU during 2011. He ventured in to organic vermicompost production after
getting hands on training from the Dept. of Environmental Science, TNAU, Coimbatore. He
started to produce 120 MT of vermicompost /annum. Within a couple of years his production
level has increased to 600MT/annum and today he is one of the leading vermicompost supplier
in this region.
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6.2.4. M/SBriggs & Stratton India Pvt Ltd.,

This is one another success story wherein,M/s Premier power equipments a startup
company from Coimbatore, Tamil Nadu making MoU during 2010 for Technology
commercialization of TNAU-SRI Power weeder. This company manufactured 276 power
weeders during 2011-12. Based on the business promise, the company waslater acquired by
Briggs & Stratton, USA one of the International business player on home appliances. The merger
cum acquisition of a start up with an International company has substantially increased the
production of SRI power weeders to20,944 during 2012-13 and the company has paid a royalty
of `28 lakhs (2% of total revenue generated) to BPD-TNAU for the technology transfer.
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6.2.5. Mr.P.M.Murugesan
Melakkal Mr. Murugeasan is an innovative banana farmer from Madurai District in Tamil
Nadu who has joined as an agribusinessincubatee during 2010 showed interest primarily to make
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value added banana fibre based handicrafts. Hand holding support provided by BPD Unit,
TNAU has totally transformed the life style of this farmer and his family. He has won several
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State level and National level awards for his handicrafts and has started exporting banana fibre
based hand crafts to other countries. He also supplies banana fibre extraction machineries and
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formed several clusters of banana farmers and SHGs creating direct and indirect rural
employment in this region.The startup sales of `42,000 during 2010 has now substantially
increased to `54 lakhs during 2013-14.At present this incubatee supports around 70 women
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laboruers every day. Looking at his sustained progress the MoMSME, Govt. of India has
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honoured him with the National Award for the Best Entrepreneurship.
6.2.6. M/S Sathyam Biotech
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Mr. Senthil Kumar hailing from Madurai, Tamil Nadu was looking for the production of
organic bioinputs for better crop cultivation. His burning desire since 2004 was kindled by the
BPD hub established at AC&RI, TNAU, Madurai and enrolled himself as an active incubate
during 2011. He was nurtured for quality bioinput production and marketing. Soon, the business
turnover has leaped up to ` 250lakhs (during 2013-14) from the start up turnover of about `25
lakhs / annum.
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6.2.7. M/S Emral Tuneline Auto Tec Ind

Mr. M.P.Rajkumar, an innovative Electronics and Communication Engineer and the Best
incubatee award winner of NIABI-2011is the proud owner of M/SEmral Tuneline Auto Tec Ind.
This entrepreneur has joined as incubatee during 2011. Initially he was involved with
thepromotion ofan innovative mobile based irrigation scheduling system and he has applied for
patentrights through BPD unit, TNAU. Later, he has diversified his activities for the
manufacturing of small equipments or gadgets including automated support system for soil less
culture (aeroponics), banana fibre extraction machine and tender coconut water collection unitfor
the benefit of farmers and food industry. Today, M/SEmral Tuneline Auto Tec Ind is one of the
resourceful incubatee supporting Inter incubatee incubation for the benefit of other members.
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His initial turnoverof about `2.00 Lakhs per annum during 2010 has now increased to about
`5.00 lakhs per annum during 2013-14. Mr. M.P.Rajkumar also received the Best Incubatee
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Award given by NIABI during 2011.
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6.2.8. M/S Bhuvi Care Pvt Ltd
Mr. Kunjarhamoney of M/S Bhuvi Care, hailing from Tirunelveli District of Tamil Nadu is
of
TNAU.
Basically
an
Agricultural
Engineer
by
profession,
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analumnus
Mr. Kunjarhamoney has made an MoU with BPD Unit at TNAUand showed special interest to
commercialize TNAU Technology on herbal based insect repellent for the management of rice
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ear head bug in paddy fields. In consultation with BPD Unit, TNAU, this innovative bio-input
producer has created brand equity to the product in name of V-Kriyaaand promoted the sale to
the tune of 900 MT worth of `200 lakhs during 2010. His annual production has scaled up to
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2500 MT worth of approximately `600 lakhs during 2014. In addition, this incubatee is
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supporting several farmers of the region through supply chain for the herbal inputs for his
business.
6.2.9. M/S Eco Green unit

Mr.S.K.Babu from Coimbatore, Tamil Nadu is the owner of M/s Eco Green unit promoting
a range of areca spate based eco friendly plates and banana fibre based handicrafts. He enrolled
himself as an incubatee during 2010. The business network created and handholding support
rendered by the BPD Unit at TNAU to this start up incubatee has substantially scaled up the
business turnover to the tune of `30 lakhs per annum during 2013 from the initial level of
approximately`12 lakhs per annum during 2010.
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6.2.10. M/SProvimi Products Pvt Ltd.

Mr. G.V.Sudarsan, hailing from Gobichettipalayam, Tamil Nadu is an innovator
primarily interested in animal feed manufacturing and enrolled himself as an incubatee during
2011. Mineralized salt licks for cattle and Herbolive a herbal repellent for wild animal intrusion
in to the cultivated fields are the innovative products promoted by this incubatee. BPD unit at
TNAU has helped him to test the bio-efficacy and quality of his innovative products and
promoted the business through networking. The business turnover of this firm has substantially
increased up to `70 lakhs per annum in a couple of years from the initial level of `5 lakhs per
annum.
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6.2.11. M/SNita Gelatin India Ltd

Nita Gelatin India Ltd., is a Cochin, Kerala state based company, primarily engaged in
crustacean chitin and chitosan production for human health care industry.
This firm has
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diversified its activity for organic crop production by promoting TNAU Technology onNutrigold
- a bioinput to increase crop production. This virtual incubatee has signed an MoU during the
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year 2010. The per annum production of about 1600 lit. worthof approximately`3.11 lakhs
during 2010-11 has now been scaled up to 18,609 lit. worthof approximately`28.83 lakhs during
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2013-14.
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6.3. Production and turn over performance of the Incubatees of BPD-TNAU

Year of Start
9
10
11
M/SSathyam
Biotech
M/SEco green
unit
M/SProvimi
Products
Pvt.Ltd.,
M/SBriggs &
Stratton India
Pvt.Ltd.,
M/SCoronet
food
M/SNita
Gelatin India
Ltd.,
0.42
54.00
500
0.90
1700
4.00
VAM(kg)
Green gold (l)
Micronutrientmix (l)
Manure(MT)
100
200
300
100
5.00
5 000
5000
1000
600
25.00
25.00
250.00
12.00
30.00
5.00
70.00
SRI power
Weeder (No.)
276
65.74
209.44
716.00
Millet based
products(kg / day)
200
48.00
1000
240.00
1600
3.11
18609
28.84
Bio fertilizer(`)
Banana fibre based
producs and
Areaca leaf plates(`)
Mineralized
salt licks(`)
M/S Bhuvi
Care Pvt.Ltd.,
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Production
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M/SMelwin
Engineering
M/SIshinn
organics
Vermi compost(MT)
Banana fibre based
products (`)
Stored grain
management kit (No.)
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600
Turn
over
ìn lakhs
18.00
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Mr.Sivasamy
Mr.Murugesan
Turn
over
ìn lakhs
3.00
Production
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1
2
Product
Name of the
Incubatee
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Sl.No
Current year
Nutrigold- natural
plant booster (l)
Herbal Insect
Repllent V-Kriya(`)
200.00
40
600.00
7. Process/ Product/Technology Developed for Adoption/ Validation/ Commercialization

Status
Name of the licensee

M/S Bhuvi care Pvt.Ltd.,
M/S Nita gelatin India Ltd.,
M/S Eco Green Unit
Commercialized
M/S Provimi Product Pvt Ltd
Commercialized
M/S JK Foods and Traders
Mint RTS Drink developed by M/S VinziSperri
Commercialized
M/S Sri Chips
TNAU - Solar Crop Dryer
TNAU - Master Trap
Ready to Cook Mix Food from Pearl Millet
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TNAU - SRI Power Weeder
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TNAU - Minimal Processing of Banana Pseudostem
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Commercialized
Commercialized
Commercialized
V-KriyaaTNAU-Herbal Insect repellent

NutrigoldTNAU- Plant Growth Booster
Banana Fibre Threading Machine developed by
M/S Emral Tune Line Auto Tech Ind
Development of Industrial Automation for Salt lick
Production by M/s Emral Tune Line Auto Tech.Ind.
Tomato Chutney developed by M/S Vinzisperri
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1
2
3
Process/Product/Technology
S. No.
Commercialized
Mr. S. Venkatachalam
Commercialized
Commercialized
M/S Briggs & Stratten India Pvt. Ltd.

(previously M/S Premier Power Equipments
M/S Rich Phytocare Pvt Ltd
M/SBasaras Bicon (India) Pvt Ltd.
M/S V. S. Natural Food
TNAU - Stored Grain Insect Management Kit
Commercialized
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TNAU - Liquid Bio- Fertilizer
Commercialized
14
TNAU - Insect Eggs Removal Device
Commercialized
National Research Development Corporation

(NRDC), New Delhi
M/S KSNM Marketing, Coimbatore
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Preparation of Ready to Cook Mix and Food from

Pearl millet Both Technology and Machine
TNAU - Panchagavya
Commercialized
M/S Dhaniyalaxmi Agro Foods, Coimbatore
Commercialized
M/S Shree Shiva Bio tech, Pudukkottai.
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Commercialized
M/SReny Marketing
M/S Libra Innovations Pvt. Ltd.
M/S Unique Fabricators
M/SNutricon Animal Health Care
Commercialized
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8. Patents (Filed/Granted)
S. No.
Title
Inventor(s)
Mobile Based Irrigation

Management System
Ready to Cook Mix from
Pearl Millet
A motor with modified
phase change over starter
to run during two phase
power supply
M/s Emral Tune

Line Auto Tech Ind.,
Mr.Venkatasalam
M/s Emral Tune

Line Auto Tech Ind.,
Status
14.10.2010
3041/CHE/2010
Filed
23.12.2011
250608
18-10-2012
Filed
Filed
4349/CHE/2012
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Linkages developed with
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9. Linkages and Collaborations
ICRISAT-ABI for co-business Incubation programmes
2.
CII, Coimbatore unit for collaborative efforts in

promoting Agri-entrepreneurship
TNAU - Private Seed Sector Technology and Research
Consortium (with 17 Seed companies as members) for
commercialization of crop varieties and hybrids
released from TNAU
UniBRAIN, Africa for Co-business incubation
moderated through ABI-ICRISAT, Hyderabad
CODISSIA, Coimbatore for TNAU and BPD Unit
Technology popularization
Indian STEPs and Business Incubators Association
(ISBA) for networking with other incubators in Inida
Asia Pacific Incubation Network (APIN)
5.
6.
7.
8.
9.
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1.
NABARD - Member of the Managing Committee of

MoMSME scheme
MoMSME Development Institute, Coimbatore To facilitate entrepreneurial and managerial
skilldevelopment of SMEs through incubators
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Date/Per
iod
From-To
Responsible
Partner /
Project Leader
2009 -14
ABI-ICRISAT
2010
onwards
since
2010
BPD-TNAU
2011
BPD-TNAU
ABI-ICRISAT
2009
onwards
2011
onwards
BPD-TNAU
2011
onwards
2011
onwards
BPD-TNAU
2011
onwards
BPD-TNAU
BPD-TNAU
BPD-TNAU
2011
onwards
BPD-TNAU
2011
onwards
SGS India
Pvt.Ltd.
SIDBI, Kanpur
2012
onwards
2012
onwards
2012
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BPD-TNAU
2013onw
ards
BPD-TNAU
2013
2014
BPD-TNAU
BPD-TNAU
BPD-TNAU
ZARI, Zambia,
Africa
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BPD-TNAU
2012
2012&20
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10. Indian Overseas Bank, Syndicate Bank, Axis Bank,

IDBI and Bank of India -To facilitate funding for
incubatees
11. M/s SGS India Pvt. Ltd. - To facilitate testing services
to incubatees
12. SIDBI-Innovation & Incubation Centre
IIT, Kanpur - for co-business incubation
13. Technology Business Incubator, Vellore Institute of
Technology, Vellore- for co-business incubation
14. Bhutan Innovation & Technology Centre
for co-business incubation
15. Startup Village, Cochinfor co-business incubation
16. Zambia Agricultural Research Institute (ZARI)
for providing technical/business expertise to M/S
Shapoorji Pallonji and Group of Co., Mumbai on
corporate farming in Africa
17. Isima International Impex Trade Sdn. Bhd., Malaysia tofacilitate agribusiness export opportunities
18. EDISSIA, Erode
19. Department of Agriculture, Govt. of Gujarat to show
case incubatee products during Vibrant Gujarat 2014
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10.1.Environmental Safeguard
10. Status on Environmental and Social Safeguard Framework
Any scientific advancement and technology transformation without addressing
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environmental issues, sustainable resource utilization, a human touch and a strong impact on
socio economic well being of a larger population in and around the region would be a wasteful
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exercise. This sub-project has greatly acknowledged the following issues:
The promise on environmental safeguard due to the intervention of NAIP-BPD Unit

at TNAU in promoting environmentally safe and eco friendly organic agriculture in
this region seems to be very much impressive. The worthiness note is reflected
logically by the increased usage of bio-inputs produced by the incubatees for better
crop production.
43
The impact created by a few incubatees for bio-waste management through vermicomposting and mushroom growing by following TNAU technologies through NAIPBPD unit is yet another mile stone in environmental safeguard and sustainable
agricultural production in this zone.
The best and highly promising part of awareness creation is the conceptualization of
making value added handicrafts with banana fibre and areca spate by a couple of
incubatees. This kind of innovative wealth creation from waste material will have
greater impact seeking more such agricultural and xenobiotic wastes for positive
transformation and rural employment generation.
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A few incubatees engaged in raising nursery seedlings for large scale energy
plantations will have a strong futuristic impact in transforming waste and uncared
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lands in to productive assets.
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10.2.Social Safeguard
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Exemplified by its own incubation,TNAU-BPD Unit has enrolled 108 entrepreneurs

as its members and 55 incubatees within a short span of time and provided various
incubation and hand holding services to nurture agribusiness, more promisingly to
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transform farmers in to agripreneurs.

A strong platform has been created for easy access of University technologies under
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single window system, scientific validation of innovations through expert guidance,
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assistance for patent filing, support for market information and linkage.
Skill oriented training, capacity building, management development programmes and
funding assistance through financial institutions are some of the other achievements
towards social safeguard. A total of 22Training and Workshops were conducted in
this sub-project for the benefit of nearly1045 persons.
Approximately1,66,495man days of direct and indirect employment has been created
through the implementation of this sub project under NAIP Component I.
44
11. Constraints, if any and Remedial Measures Taken

Despite the substantial achievements as per mandate, certain constraints were also faced
by NAIP -BPD Unit, TNAU, Coimbatore during the implementation of the sub-project which are
listed below :
Client servicing with a small team of scientific man power is always challenging,
and several times hindered our activities in facilitating the immediate needs of the
clients. Scientists from major faculties of agricultural sciencesexclusively dedicated
for implementing BPD activities and agribusiness incubation is proposed.
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Patent filling on behalf of the incubatees was facilitated through the Department of
Trade & Intellectual Properties, TNAU, Coimbatore. Clients felt that the procedures
are very much tedious and difficult. A separate wing in the BPD unit itself will help
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to address the problems immediately and more systematically.
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As more and more awareness onagribusiness incubation has been created through
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BPD unitTNAU, the time has come now to increase the infrastructurefacilities to
accommodate more number of incubatees for which continued financial support is
needed .
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In spite of the concept of working together on a win-win basis, royalty collection for
the technology transfer is always very tedious. Practical difficulties have been faced
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in tracking the sales of technology licensed companies. In most of the case, the
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clients are not ready to spell out their exact business turn over every financial year.
No doubt, handholding and mentoring increase the level of confidence among the
agribusiness incubatees lack of proper financial support is always a problem. A kind
of venture capital support to be operated through the BPD units is needed
Although networking and sharing of technologies with other BPDs seem to be a
mandate, more openness and cooperation are solicited among the networking and
co-business partners respecting each other
45
11.1.Remedial Measures
Additional grant to create more infrastructural facilities to meet out the demands of
increasing number of entrepreneurs is requested.
The project should be extended to sustain, support and motivate the existing and new
entrepreneurs with an increased scientific and supporting manpower.Budget for the
purchase of separate vehicles for client servicing by the BPD Unit staff is also
requested during the extension of the project.
Angel investors / Venture Capitalists for Agribusiness sector should be identified,
mobilized and linked with the agripreneurs
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A separate monitoring cell has to be created to look into the adoption level of the
technology commercialized on a regular basis, to verify the production details of the
concerned entrepreneur and to collect the royalty in time.
The success stories of NAIP-BPD incubators and incubatees should be projected
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through public and private mass media by letter or short video clippings in order to
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increase the level of confidence among new agribusiness aspirants.
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12. Publications
12.1. Research - Thesis

1.
Thilagam, J.2012. Indicators of Agri-entrepreneurship and Evaluation of BPD unit A diagnostic study. Ph.D Thesis submitted to Tamil Nadu Agricultural University,
Coimbatore, India.P:224.
2.
Sivakumar. P. 2010. A study on the Market Feasibility of Irrigation Automation system.

MBA thesis, Pondicherry University, Pondicherry. P: 186
12.2. Books/ Book chapters/ Abstracts/ Popular articles/ Brochuresetc.
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6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
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4.
5.
Technology Incubator to boost innovation, The Hindu, 15.02.2014

DABD. 2013. NAIP-BPD unit and TBI activities
Krishnamoorthy, A.S, S.Nakkeeran, T.Raghuchander and C.Ponniah.2013. Training
Manual - ICAR .NAIP National Training on Fascinating Microbial Biomolecules for Plant
and Human Health. Department of Plant Pathology and Directorate of Agribusiness
development, TNAU, Coimbatore. p-196.
Babu, S.K. 2013. Banana fibre extractor Best innovation.in i3 Expo. Dinamalar 30.09.13
Ramasamy,K.2013. Technology commercialization and Agri-entrepreneurship
Development. Uzhavarin Valarum Velanmai4(7):2-5
Inauguration of Entrepreneurial Hub to Develop Agripreneurs, Dinakaran, 08.05.2011
Entrepreneurial Development Hub for farmers, Dailythanthi, 08.05.2011
Steps to promote Agri Business, Dinamani, 07.05.2011
Value addition will help in commercialization of agriculture, Indian Express, 07.05.2011
Global Agri Business Incubation for Agripreneurs, The Hindu, 24.03.2011
TNAU receives Best Agri Business Incubator Award, The Hindu, 18.03.2011
Award for Business Planning and Development Unit in TNAU, Dailythanthi, 18.03.2011
Farm University unit bags business incubator award, Business Line, 17.03.2011
Tamil Nadu Agricultural University Won National Award, Tamil Murasu, 17.03.2011
Tamil Nadu Agricultural University Won National Award, Dinakaran, 17.03.2011
Farmers should give importance for minor millet production, Kongunadu, 10.11.2010
Agri Business Incubators will change the Indian Farming System, The Hindu, 05.11.2010
High prospect for Agri Business, New Indian Express, 03.11.2010
Agri Innovations should reach people, Dinamalar, 03.11.2010
Agri Business Meet at TNAU, Eenadu, 03.11.2010
Agri Business Meet on 2nd November, Tamil Murasu, 30.10.2010
Agri Business Meet, The Hindu, 30.10.2010
Inauguration of Entrepreneurial Hub at Madurai, The Hindu, 02.08.2010
Inauguration of Entrepreneurial Hub at Madurai, Dinakaran, 10.07.2010
Assistance to Entrepreneurs, The Hindu, 22.06.2010
de
1.
2.
3.
47
31.
32.
33.
34.
35.
io
36.
29.
30.
Financial assistance to Agri Entrepreneurs, Daily thanthi, 15.06.2010

MoU inked to commercialise Solar Crop Drier, The Hindu, 20.05.2010
TNAU VC calls for commercialisation of University-designed equipment, The Hindu,
10.05.2010
TNAU signs MoUs, The Hindu, 29.03.2010
2011. Eradicate Rhinocerous Beetle and Drying of Crop in Banana will Increase Income.
Naveena Velanmai. 16(10):51-52.
Haridhasan V.2011. Achieve hike through Change Banana creates sustainable income in
life. Pudhia Thalaimurai. 2(47):44-45.
2011. Ready to cook food from millets by Mrs. Poomalai. Ulavarin Valarum Velanmai.
2(9):41-42.
2010. Cover story BPD-TNAU and its Services. Malayala Manorama. 14-15
2010. Cover story Emral Tune Line Auto Tech. Indraya Velanmai. 37-41.
Sathiya Moorthi P and P L Gopinath. 2011. Mushrooms-Nurturing a nutritious proposition.
Modern Food Processing. 6(7):58-60.
Bhubesh Kumar, R. S.M. Karuppanchetty and S. Aravazhi. 2010. Agri Business Incubation
A New Dimension in Promoting Agripreneurship, Commodity India
Tr
ia
26.
27.
28.
ud
13. MediaProducts Developed / Disseminated (CD, Bulletins, HandOuts, etc.)

Brochure:Business Planning and Development Unit-TNAU,
Tamil Nadu Agricultural University, Coimbatore
4000
2.
Booklet and Hand outs :TNAU Technologies for commercialisation, 45 p

Tamil Nadu Agricultural University, Coimbatore
3.
Corporate Film:Business Planning and Development Unit-TNAU
250
4.
Video Film:Success Stories of Incubatees
100
de
sk
PD
St
1.
48
500
14. Meetings/Seminars/Trainings/Kisan Mela, etc. organized (2009-2014)
S.No
Name
Subject
Purpose
BPD- HUB Inauguration at

HC&RI, TNAU, Periakulam
on 22.12.2013
Agri business
opportunities
2.
BPD Incubatees Interactive

Meet, DABD, TNAU,
Coimbatore on 27.06.2013
Workshop on Agri Business
Opportunities in Food
Processing and Biotechnology,
DABD, TNAU, Coimbatore
on 19.03.2013
National Training on
Fascinating Microbial
Biomolecular for Plant &
Human Health, DABD, TNAU,
Coimbatore
from24.02.2013 to 10.03.2013
Professional Management
Development Training
Programme to persons working
in Agro Chemical Industries,
DABD, TNAU, Coimbatore
on 20.09.2012
Progressive Agri Entrepreneurs
Meet, IOB, Coimbatore
on 05.12.2012
Awareness Meeting on Farm
Mechanization, AEC&RI,
TNAU, Coimbatore
on 20.04.2012
SAU-ICAR-CII Regional
Industry Meet at TNAU,
Coimbatore
On 25.04.2012
Second stakeholders meeting on
Jasmine Growers Development,
AC&RI, Madurai
on 23.02.2012
Agribusiness
opportunities and
Incubation
Food business
75
Latest molecules
in crop protection
Capacity building in
latest crop protection
technologies and
business management
79
Financial
Assistance
To identify potential
entrepreneur for
financial assistance
Networking of
incubatees with Escorts
India Ltd.
8.
9.
PD
sk
7.
de
6.
Tr
ia
io
Microbial
biotechnology
5.
Identification of
entrepreneurs interested
in food business and
enrollment for
agribusiness incubation
To train scientists in
microbial biotechnology
aiming plant and human
health
ud
4.
50
St
3.
Identification of
entrepreneurs and
enrollment for
Review and interaction
with the incubatees
20
1.
No. of
Participants
Farm
Mechanization
16
22
Agri Business
opportunities
Exploration of
opportunities for
networking with CII.
85
Jasmine
establishing value chain

for Jasmine based
products
47
49
Training on Improved Seed

Production Technologies at
BPD-Entrepreneurial Hub,
Oilseeds Research Station,
Tindivanam
on 24.01.2012
Farm Innovators Camp
BPD Entrepreneurial Hub,
Agricultural College & Research
Institute, Madurai
on 22.12.2011
Training programme on
Strengthening the capacity of
UniBRAIN Agribusiness
Innovation Incubator Consortia
(AIICs ) & Partners in
association with ABI-ICRISAT
on 25.11.2011
Agri Innovation Camp,
BPD Unit, TNAU, Coimbatore
on 15.09.2011
Improved seed
production
technologies
Encouraging Seed
business incubation on
oil seeds
76
Identifying farm
innovations
The camp was organized

to identify farm
innovators to get
financial aid under
MoMSME scheme
Co-business Incubation
support through
ABI-ICRISAT
22
14.
BPD- Entrepreneurial Hub

Inauguration , TRRI, Aduthurai
on 22.07.2010
Agri business
opportunities
15.
17.
Training on Mushroom
Production,BPD Unit, TNAU,
Coimbatore
on 30.06.2011
Orientation cum Interaction
Programme, BPD-Hub,
AC&RI, Madurai
on 06.05.2011
Agri Business Meet - BPD Unit,
TNAU, Coimbatore
on 02.11.2010
Mushroom
Production
de
Business
opportunities in
Agriculture, Food
processing and
Bioinput
production
18.
Entrepreneurship Development
Camp,BPD- Hub, AC&RI,
Madurai
on 09.07.2010 & 03.08.2011
Farm business
opportunities
sk
16.
PD
28
l
Identifying farm
innovations
Tr
ia
13.
Agribusiness
incubation
io
12.
ud
11.
St
10.
Agri business
opportunities
50
The camp was organized

to identify farm
innovators to get
financial aid under
MoMSME scheme
Identification of
entrepreneurs and
enrollment for
To motivate SHG in
Mushroom production
and marketing
Identification of
entrepreneurs and
enrollment for
To identify
entrepreneurs and
exhibit the products of
clients Eleven
entrepreneurs were
identified and enrolled
as members.
The programme was
organized to identify
potential entrepreneurs
and enroll them as
members of BPD Unit
25
125
10
79
84
175
19.
Workshop on Quality Seed

Production BPD-Hub, TRRI,
Aduthurai
on 26.03.2010
Seed production
Training on quality seed

production and Seed
business incubation
15. Participation in Conference/ Meetings/Trainings/ Radio talks, etc.
S.No.
Details
Duration
Final workshop on ICAR-NAIP

07.03.14 and
Component1, NAS Complex, New Delhi 08.03.14
2.
Inauguration of BPD Hub at HC&RI,

Periakulam
22.01.2013
3.
Workshop on Technology Management

for Researchers NAARM, Hyderabad
26.01.2014 to
01.02.2014
4.
Farmers day 2014 at

TNAU, Coimbatore
Workshop on IPR Issues at SAMETI,
Pondicherry
Vivasayigal Peruvizha,
AC&RI,Madurai
Dr.R.Murugesan
Director (ABD) and CPI
Professor & CCPI
18.12.2013 to
20.12.2013
05.12.2013 to
07.12.2013
7.
8.
de
sk
6.
11.01.2014
PD
5.
St
ud
io
Tr
ia
1.
Participants
Inauguration of BPD Hub at

ADAC&RI, Trichy
13.11.2013
NAIP-BPD Hub Training at AC& RI

Madurai
21.11.2013
51
Dr.R.Murugesan
Director(ABD)& CPI
Professor& CCPI
Mr.A.V.Gnanasambandam
Business Manager
Mr.P.Bathmananban
Business Manager
BPD-TNAU staff and
Incubatees
Professor & CCPI
Dr. S.Ganapathy
Professor (FPE)
Business Manager and
Incubatees
Dr.R.Murugesan
Director(ABD)& CPI
Professor& CCPI
Business Manager
Dr.R.Murugesan
Director(ABD)& CPI
Professor& CCPI
Business Manager
74
Orientation cum Training workshop for

BPDs- NAARM, Hyderabad
10.
Foundation Day of Agri Innovative India 18.10.2013 to

Ltd(Agin) and Conglomerate on
20.10.2013
Innovative Partnerships Programme at
NAS Complex, New Delhi
Dr.R. Murugesan
Director (ABD)& CPI
Professor & CCPI
11.
Vibrant Gujarat - Farmers Mela

Ahmedabad
08.09.2013 to
11.09. 2013.
Dr.S.Ganapathy
Professor
Business Manager and
Incubatees
12.
World Coconut Day 2013, TNAU,

Coimbatore
02.09. 2013
BPD TNAU Staff
13.
Food Safety Conference organized by

CII.at Hotel Residency, Coimbatore
21.09.2013
Dr.R.Murugesan and
BPD Staff and Incubatees
14.
EroINTECH 2013
Parimalam Mahal, Erode
20.09.2013 to
22.09.2013
BPD TNAU Staff and

Incubatees
15.
Agri Horti Tech 2013, Singanallur,

Coimbatore
22.11.2013 to
24.11.2013
BPD Staff and Incubatees
16.
Global Agricultural Conference

organized by World Agricultural Forum
and Govt. of Andra Pradesh, Hyderabad
24.08.2013 to
26.08.2013
Professor& CCPI
17.
Paper presentation Commercial

prospects of milky mushroom Var.
APK2 and to attend the 7th International
Madicinal Mushroom conference.
Beijing, China
24.08.2013 to
29.08.2013
Professor& CCPI
18.
de
23.10.2013 to
27.10.2013
Dr.S.Ganapathy
Professor
Interaction with Malaysian Mushroom

Growers and Scientists of University of
Malaya at Kuala Lumpur, Malaysia
30.08.2013 to
04.09.2013
Professor& CCPI
19.
AGRI-INTEX 2013, CODISSIA,

Coimbatore
11.07.2013 to
14.07.2013
Mr.R.Bhubesh Kumar
Business Manager
Mr.S.Sivakumar
Customer Care Officer and
Incubatees
sk
PD
St
ud
io
Tr
ia
9.
52
Workshop on Promotion of Coconut

Technologies in Collaboration with
Zonal Technology Management, CIFT,
Cochin & CPCRI, Kasarcode.
02.07.2013
Dr.R.Murugesan
Director (ABD)& CPI
21.
Agri-Intex 2012, CODISSIA,

Coimbatorey
30.05.2012 to
02.06.2012
BPD TNAU staff and

Incubatees
22.
ATMA Farmers Training program on

Entrepreneurship at Regulated Market,
Udumalpet, Tamil Nadu
18.12. 2012
Mr. R. Bhubesh kumar

Business Manager
BPD-TNAU
23.
Agri-Horti Tech 2012

Vijaya Trade Fair Grounds,
Singanallur, Coimbatore
05.07.2012 to
08.07.2012
Mr. Sivakumar
Customer care Officer,
BPD-TNAU
24.
Agri Tech India 2012

Gayathri Vihar, Palace Grounds,
Bangalore
AGRI- INTEX 2012
Held at CODISSIA Trade Fair complex,
Coimbatore
25.08.2012 to
27.08. 2012
Mr. Sivakumar
Customer Care Officer,
BPD-TNAU
Dr. P. Sivasubramoanian
Director (ABD) &CPI and
BPD Staff
26.
NIABI 2012: Global Agri Business

Incubation Conference held at IARI,
New Delhi.
06.02.2012 to
08.02.2012
27.
International Symposium on 100 years

of Rice Science and Looking Beyond,
TNAU, Coimbatore
09.01.2012 to
12.01.2012
BPD TNAU staff
28.
State Level Conference on Attracting

Youth for Agriculture, Trichy
29.12.2011
BPD TNAU staff
29.
Best Practices Seminar Series on

Entrepreneurship & Innovation
(through video conferencing)
12.10.2011
BPD TNAU staff
Dr.P. Sivasubramanian,
Director (ABD) &
CPIDr.S.D.Sivakumar
Professor(ARM)& CCPI
R. Bhubeshkumar
Business Manager
BPD TNAU staff
Tr
ia
St
ud
io
30.05.2012 to
04.06.2012
30.
de
sk
PD
25.
4th Global Forum on Innovation

&Technology Entrepreneurship,
Helsinki
20.05.2011 to
03.06. 2011
31.
AGRI-INTEX 2011, Coimbatore.
28.07.2011 to
31.07.2011
32.
Agri-Horti Tech 2011, Coimbatore
27.05.2011 to
30.05. 2011
53
20.
Director (ABD) &CPI
Bhubeshkumar
Business Manager
BPD-TNAU
BPD TNAU staff
Dinamalar 3rd Agri Expo 2011, Trichy
28.01.2011 to
31.01.2011
R. Bhubeshkumar
Business Manager
34.
Global Agri-Business Incubation

Conference, held at ICRISAT,
Hyderabad
08.03.2011 to
10.03.2011
Director (ABD) & CPI
Dr.Aslam Basha
Professor (SS&T)
Professor & CCPI
R. Bhubeshkumar
Business Manager
35.
PMAC Meeting, held at CIFT, Cochin
08.02.2011 to
11.02.2011

Business Manager
BPD-TNAU
36.
Task force meeting on Human resource

requirement in Agriculture held at
TNAU, Coimbatore
20.1.2011

Business Manager
BPD-TNAU
37.
Sunflower Field Exhibition

Organized by the Department of
Oilseeds, TNAU, Coimbatore
07.09.2010

Business Manager
BPD-TNAU
Ms. J. Thilagam
SRF, BPD-TNAU
38.
AGRIINTEX 2010, CODISSIA,

Coimbatore
39.
Farmers Meeting on Agri-Business

Development, AC&RI, Madurai
30.9.2010 to
03.10.2010
Staff of BPD Unit
8.10.2010
Dr. P. Sivasubramanian
Professor & CCPI
Business Manager
28.09.2010
Dr. P. Sivasubramanian
Business Manager
40.
de
sk
PD
St
ud
io
Tr
ia
33.
Seminar on Best Practices in AgriBusiness, ICRISAT, Hyderabad
54
Thiru S. Dhamodaran Honorable Minister for Agriculture

received by Dr. K. Ramasamy, Vice Chancellor, TNAU
during the Food Safety Conference-2013 at Coimbatore.
St
ud
io
Tr
ia
Thiru. S.Dhamodaran,Honble Minister for Agriculture

and Dr.K.Ramasamy, Vice Chancellor, TNAU
Inaugurating Banana Festivel -2013at Coimbatore.
Dr. R.Murugesan, Director (ABD) & CPI inaugurating

BPD-Hub in the presence ofDr. R. Sankaranarayanan,
Dean(Horti) and Mr.A.P.Karuppiah, President, Banana
Growers Association of TN at HC&RI, Periakulam
de
sk
PD
Dr.K.Ramasamy, Vice Chancellor, TNAUlooking at

the Incubatees products in the BPDstall duringthe
State level Farmers day-2013 at TNAU
Thiru. S.Dhamodaran, Honble Minister for Agriculture

and Thiru T.Malaravan MLA admiring the coconut
byproduct during the World Coconut Day -2013,
TNAU, Coimbatore
Mr. Selvaraj, Officer from World Bank and

Dr. Ramsundar, Principal Scientist, NAIP cell,
New Delhi interacting with the scientists and
Incubatees of BPD unit at TNAU, Coimbatore.
55
16. Foreign Trainings/Visits
S.No
Area of
Training
Name of Host Institute
Director& PI,
NAIP- BPD Unit,
Directorate of AgriBusiness Development,
TNAU, Coimbatore-3
Agri Business 27th International

Incubation
Conference on Business
Incubation at Boston,
USA.
Professor
(Plant Pathology) &CoPI,
NAIP- BPD Unit,
Directorate of AgriBusiness Development,
TNAU, Coimbatore-3
Exploration of
Business
opportunities
Related to
Edible and
Medicinal
mushrooms
Period of Training /
Conference
From
To
07.04.13
12.04.13
Also visited Florida

International University,
Miami, USA
7th International
Medicinal Mushroom
Conference held at
Beijing, China.
24.08.13
sk
PD
St
ud
io
Also visited the

University of Malaya &
Mushroom growers of
Malaysia at
Kuala Lumpur
de
Tr
ia
Name of Scientist with

Address
Dr. A.S.Krishnamoorthy, CCoPI, BPD-TNAU attending 7th International

Medicinal Mushroom Conference-2013 held at Beijing, China
56
04.09.13
17. Performance Indicators

Sl.
No.
Indicator
1.
2.
3.
4.
5.
6.
7.
No. of technologies commercialised

No. of entrepreneurs incubated/enrolled
No. of incubatees graduated
No. of entrepreneurs supported/ trained
Client servicing (commitment/delivered)
Revenue generated for the BPD (` lakhs)
Amount of funding mobilized for incubatees
8.
9.
10.
11.
No. of consultancy assignments undertaken

Farmers directly benefitted with value addition
No. of local employment generated (direct) through incubatees
No. of mergers & acquitions, joint ventures, tie-ups made
12.
BPD surplus fund (` lakhs)

a. Number of applications filed for patent
b. Number of patents granted
io
Tr
ia
15
55
3
1045
789
ud
13.
Total
` 47.44
`390.04
4
9000
1,66,495
9
3
-
Number of scientists trained overseas in the frontier areas of science

Number of scientists trained overseas in consortium-based subject areas
0
0
16.
17.
18.
No. of scientists participated in conference/seminar etc. abroad

Number of novel tools/protocols/methodologies developed
2
-
St
14.
15.
de
sk
PD
Publications
Articles in NAAS rated journals
Articles in other journals
Book(s)
Book chapter(s)
Thesis
Popular article(s) (English)
Newspaper article(s)
Seminar/Symposium/Conference/Workshop Proceedings
Technical bulletin(s)
Manual(s)
CDs/Videos
Popular article(s) in other language
Folder/Leaflet/Handout
Report(s)
Success stories
57
2
3
26
2
1
1
2
6
2
4
11
18. Employment Generation (man-days/year)

S.No
1.
2.
BEDROC
Activity
Type of Employment
Seed Venture
M/S Vinzisperri
Pvt. Ltd.
M/S Coronet food
Food Processing
Venture
Food Processing
Venture
Paddy seed production

and sales
Black gram seed
production and sales
Production and sales of
processed food products
Production and marketing
of minor millet based food
products
of ready to eat chutney
and pickles
of handicrafts from
banana fibre
Production and
Distribution of Food
products
Production and Sale of
Viswa Dhasakavya and
cattle feed
Production and Sale of
biofertilizers
Production activities in
the Floriculture unit
Production activities in
the Green House
To carryout crop
production activities
To carryout Field
activities
To carry out large scale
crop production
Village level
entrepreneurs to produce
honey
Man-days
generated
19885
35125
6050
5550
7.
8.
Food Processing
Venture
Provimi Products
Pvt. Ltd.
Bio-inputs
Ishinn Organic
sk
Mr.Anbarasu
Thangavel
10. Mr.Bhagavathi
Bio-inputs
Floriculture
Vegetable Nursery
11. Mr.K.Sivaguru
Farm venture
12. M/S G.C.P Agro
Medicinal PlantColeus Production

Corporate farming
in Guinea, Africa
Value added
Products from
honey
13. M/S Topworth

Group of Co.,
14. M/S Vibis Natural
Bee Farms
io
M/S VRD Best

Foods Pvt. Ltd.
ud
Banana fibre based

products
de
9.
M/S Eco Green

Unit
1600
10250
3300
St
6.
Food Processing
Venture
5.
M/S J.K. Foods
PD
4.
Tr
ia
3.
Incubatee
58
5250
7200
1625
2200
2450
900
8600
11075
15. M/S Winner Agri
Bio-input venture
16. M/S Melwin

Engineering
Agricultural
Machineries and
Research
Equipments
Bio-input venture
Vermi-composting
de
PD
sk
26. Karthikeyan,
Suma Agro
24. Mr. VLRRamraj
Production and
sale of bio-inputs
Nursery for tree
crops bio-energy
plantations
Bio-inputsand
micronutrients
production
Humic acid
production
Total
Tr
ia
St
23. M/S Ramcides
25. Arunai Agro
Nursery for tree

crops and jasmine
Nursery for tree
crops and jasmine
ud
21. M/s Kumar Hi-tech

Nursery
22. M/S Eden Nursery
19. M/S 18 herbs

Bio-inputs
Organic Labs
20. Mr. Gopalakrishnan Poultry Farming
io
17. M/S Jee Pee Biotech Pvt Ltd

18. Mr. Sivasamy
For production and sale of

Herbal insecticides
For sale of agricultural
machineries TNAU
Stored grain insect
management kit and other
farm machineries
To carryout production of
bioinputs in the factory
Vermi-compost
production and sales
For production and sale of
Bio-inputs
For managing poultry
farm
For seedling production
and sales
For maintaining nurseries
and promote bioenergy
plantations
Production and sales
59
For maintaining nurseries

and promote bio-energy
plantation
For production and sale
3950
450
5200
1300
2750
550
2575
9500
11500
5300
1580
For production and sale
780
1,66,495
19. Assets Generated (2009 - 2014)

19.1 Equipment/ Vehicles / Research facilities
23
24
Amount spent
(ìn lakhs)
31-03-2010
31-03-2010
31-03-2010
31-03-2010
31-03-2010
31-03-2010
0.16
0.16
1.30
3.53
0.468
0.988
31-03-2010
31-03-2010
31-03-2010
31-03-2010
31-03-2010
31-03-2010
31-03-2010
29-10-2010
29-10-2010
29-10-2010
29-10-2010
29-10-2010
29-10-2010
0.936
4.42
2.5
1.78
0.098
0.097
0.081
3.12
4.576
4.68
1.24
0.936
2.713
31-03-2010
31-03-2010
31-03-2010
4.64
4.576
5.63
31-03-2010
31-03-2010
4.587
3.348
51.240
1
1
1
1
1
1
1
1
1
1
1
1
2
4
1
ud
60
Date of
purchase
1
1
1
1
1
1
St
PD
sk
20
21
22
BPD-TNAU
de
7
8
9
10
11
12
13
14
15
16
17
18
19
Vaccum pump
Hot Air Oven
Orbital Incubator Shaker
Centrifuge
Deep Freezer
Large Gel Submarine
Electrophorosis Unit
Electronic Balance
Fermentor
PCR Machine
ELISA Apparatus
Vortex Mixture
pH Meter
Microwave Oven
Water Purifier System
HPLC Instrument
UV Detector for HPLC
Autoclave
Laminar Air Flow
Lap top
Desktop
Printer
PRI card
Networking
40 KVA Air cooled
Genset
Furniture
Lab Modular tables
Total
Vehicle
(Make &
Model)
-
Tr
ia
1
2
3
4
5
6
Qty
Equipment
(Make & Model)
io
S. No.
Lead centre/
Co-partners
19.2 Works (Total Build in area 7000 Sq.ft)
S. No.
1.
2.
3.
4.
5.
6.
Particulars of the Work

*Name and Address of Agency
Awarded with the Work
Year of
Work
Completion
Incubatee space
Laboratory
Common Business Centre
Training hall
Business Discussion Room
BPD Office
2009-10
Total Cost
(`)
17,56,000
BPD Unit, TNAU
de
sk
PD
St
ud
io
Tr
ia
* Estate Officer, TNAU, Coimbatore-3
Responsible Partner
Inauguration of the office space for the Incubatees at BPD unit, DABD, TNAU by
Dr.Willam D.Dar, Director General, ICRISAT, Hyderabad
in the presence of Dr.P.Murugesa Boopathi, former Vice Chancellor, TNAU and
Dr.R.Ganesan, former Director (ABD) & CPI during 2009.
61
19.3 Revenue Generated

S. No
Membership and renewal fee
11.50
2.
Technology commercialization
7.43
3.
Royalty
9.59
4.
Infrastructure usage fee
9.80
5.
Consultancy Projects
4.10
6.
Through different promotional/awareness events
5.02
Total
47.44
Tr
ia
1.
National Award for

the Best
Agri-Business
Incubator
Mr. Rajkumar,
Proprietor,
M/S Emral Tune Line
Auto Tech Ind.
National Award for

NIABI -2011
the Best Agri-Business Global Agri-Business
Incubatee
Incubation Conference at
ICRISAT , Hyderabad
09-03-2011
BPD unit
TNAU
Mr.P.M. Murugesan
Melakkal, Madurai
National Award for

the Best
Entrepreneurship
under MoMSME
BPD unit
TNAU
PD
de
Responsible
Partner
BPD unit
TNAU
sk
Institution/ Society
Facilitating
NIABI- 2011
Global Agri-Business
Incubation Conference at
ICRISAT , Hyderabad
Award/ Recognition
ud
S. No.
Name,
Designation,
Address of
the Person
Director (ABD)and all
team members of BPD
Unit at TNAU,
Coimbatore
io
Awards and Recognitions
St
20.
Amount
(ìn lakhs)
Head
09-03-2011
01.03.2014
62
MoMSME,
Govt. of India
New Delhi
l
Tr
ia
Dr. P. Murugesa Boopathi former Vice Chancellor,

TNAU & Consortium Principal Leader of BPD Unit
receiving National Award for the Best Agri-Business
Incubator during the Global Conference on ABI
held at ICRISAT, Hyderabad on 09th March.2011
from Shri N. Raghuveera Reddy, former Minister for
Revenue and Rehabilitation, Govt.of Andra Pradesh
de
sk
PD
St
ud
io
Mr. M.P. Rajkumar, Propreitor, Emral Tuneline

Autotech Ind,,an incubatee of BPD-TNAU receiving
the National Award for the Best Incubatee during the
Global Conference on ABIheld at ICRISAT, Hyderabad
on 09th March.2011from Shri N. Raghuveera Reddy,
former Minister for Revenue and Rehabilitation,
Govt. of Andhra Pradesh
Mr.P.M. Murugesan, Melakkal, Madurai one of the incubatee

ReceivingNational Award for the Best Entrepreneurship
under MoMSME on 01.03.2014 at New Delhi
63
21. Steps Undertaken for Post NAIP Sustainability

The following steps were undertaken for post NAIP sustainability.
a. Commercialization of morenumber of new technologies, innovations and crop varieties.
b. Collection of royalty for the commercialized technologies.
c. By increasing the membership and collection of membership enrollment fee
d. Regular collection of infrastructure usage fee from the in-houseincubatees
e. Scouting more and more MoMSMEsupport projects.
Tr
ia
f. By taking up national and overseas consultancy projects.
22. Possible Future line of work
Formation of crop specific commodity groups / farmer clusters / producer
io
companies to promote region specific agribusiness
ud
Facilitating traceability encoding of marketable agri products

Introducing authentic certification for organic farming / residue free produce
agricultural produces
St
Introducing technologies for food safety
in domestic and export
oriented
Establishing more agribusiness incubation hubs
PD
Networking with international business firms / establishments dealing with agri

inputs, export market and food processing
sk
Collaborating tie ups for supply chain and value chain management
de
Student Entrepreneurship Development
64
23. Personnel
From To
04.07.2009 03.06.2012
01.08.2012 - Till Date
Tr
ia
04.07.2009 03.07.2010
04.07.2010 31.05.2013
01.06.2013 Till Date
io
04.07.2009- Till Date

04.07.2009 - Till Date
01.06.2010- Till Date
01.06.2013 - Till Date
01.11.2013 - Till Date
04.07.2009- 31.09.2013
06.01.2014 - Till Date
de
sk
PD
St
ud
Research Management(CL)
1. Dr.P. Murugesa Boopathi, Vice Chancellor
2. Dr.K.Ramasamy, Vice Chancellor
3.
Scientific(CPI, CCPI, others)
CPIs
4. Dr.R.Ganesan
5. Dr.P.Sivasubramanian
6. Dr.R.Murugesan
CCPIs
7. Dr.K.Thangavelu
8. Dr.S.D.Sivakumar
9. Dr.C.Ponniah
10. Dr.A.S.Krishnamoorthy
11. Dr.C.Vijayalakshmi
12. Mr.R.Bhubesh Kumar, Business Manager
13. Mr.P.Bathamanaban, Businesss Manager
Technical
14. Mr.G.Venkatesh
15. Mr.R.Mohan
16. Mrs. J. Thilagam, SRF
17. Ms. V.Durga Devi, SRF
18. Mrs. Kaleeswari, SRF
Contractual
19. Mrs.N.Madhuri, Junior Assistant
20. Mr.K.Muthu Vignesh, Junior Assistant
21. Mrs. M.Thangamani, Skilled Labourer
22. Ms. P.Priya, Skilled Labourer
23. Mrs. R.Parvathi, Unskilled Labourer
24. Mrs. P.Kanimozhi, Unskilled Labourer
65
15.02.2010 12.05.2010
24.05.2010 24.10.2010
19.04.2010 15.03.2012
22.03.2011 19.01.2012
27.12.2013 10.03.2014
05.04.2010 27.09.2012
29.01.2013 30.08.2013
04.07.2009 Till date
24. Governance, Management, Implementation and Coordination

A. Composition of the various committees (CIC, CAC, CMU, etc.)
Sl. No.
CIC
Chairman
(From-To)
Dr.R.Murugesan
01.06.2013 Till Date
Dr.P.Sivasubramanaian
Dr.R.Ganesan
Dr.P.Subbian
Members
(From-To)
Dr.C.Vijayalakshmi
Dr.C.Ponniah
Dr.K.Thangavel
Dr.S.D.Sivakumar
Mr.R.Bhubesh Kumar
Mr.P.Bathmanaban
Dr. D.Rama Rao,
National Director,
NAIP, Component I
CAC
CMU
Dr.P. Murugesa Boopathi,

Vice Chancellor, TNAU
ud
io
2.
3.
Tr
ia
1.
Committee Name
St
Dr.K.Ramasamy,
Vice Chancellor, TNAU
List of Meetings organized (CIC, CAC, CMU, etc.)

Details of the
S. No.
Visiting Official &Date
meeting
1.
CIC
2.
CAC
Dr.P.S.Pandey,
3.
CMU
National Co-ordinator, NAIP
06.08.2012
de
sk
PD
A.
66
Dr.P.S.Pandey,
National Coordinator,
NAIP, Component I
Place & Address

Development, TNAU,
Coimbatore.
Part - III
Annexure
Revenue generated by Technology Commercialization fee and Royalty fee
S.No.
Name of the Technology
1.
Name of the
licensing company /
Entrepreneur
Technology
Commercialization
Fee in Rs.
Royalty
Received in
Rs.
50,000.00
22,750.00
50,000.00
8,995.00
M/s Reny Marketing

M/s Libra Innovations
Pvt. Ltd.
Tr
ia
Solar Crop Drier
M/s Unique
1,00,000.00
io
Fabricators
2.
Ltd
Herbal Insect Repellent
ud
M/s Bhuvi Care Pvt
4.
Ready to cook mix food
Health Care
sk
de
SRI Power Weeder
3,00,000.00
1,00,000.00
5,000.00
M/s Premier Power
Equipments
50,000.00 24,72,979.00
M/s. Rich Phytocare

1,00,000.00
Pvt Ltd,
M/s.Basaras Bicon
(India) Pvt Ltd,
6.
Minimal Processing of
Banana Pseudostem
10,171.00
Mr. S. Venkatachalam
from Pearl Millet

5.
8,00,000.00
M/s Nutricon Animal
TNAU Master Trap
PD
3.
St
M/s Arunai Agro tech.
1,00,000.00
M/s V. S. Natural
Food
67
1,00,000.00
10,000.00
7.
TNAU Stored Grain Insect
M/s Melwin
15,000.00
Engineering
7626.00
Management Kit
M/s S2 Associates
8.
1,00,000.00
The research project
has been supported
Nutrigold
Nitta Gelatin India
by Nita Gelatin.
Ltd
Hence, there is no
1,10,100.00
Technology
Transfer fee
9.
National Research
Development
Liquid Bio- Fertilizer
Corporation, New
A device to remove insect
Preparation of ready to
PD
pearl millet Both
14.
de
13.
sk
technology and machine
TNAU Panchagavya
10,000.00
Coimbatore
cook mix and food from
12.
Marketing,
11.
M/s KSNM
St
eggs from pulse seeds
ud
10.
63,000.00
io
Delhi
Tr
ia
collected
M/s Dhaniyalaxmi
Agro Foods,
5,000.00
Coimbatore
M/s Shree Shiva Bio

tech, Pudukkottai
75,000.00
CORH-3
M/s Rasi seeds
5,00,000.00
CORH-4
M/s Rasi seeds
5,00,000.00
Total
22,33,000.00
All the above Technologies
are commercialized on Non-exclusive
basis34,32,621.00
68
Part IV: Budget Utilization

STATEMENT OF EXPENDITURE
(Period from 09/10/2009 to 31.03.2014)
Sanction Letter No. F.No.30 (64)/2009/TNAU/BPD/NAIP/O&M

:
`2,85,43,280/-
Sanctioned/Revised Sub-project cost
`189.84
Date of Commencement of Sub-project
9th October, 2009
Duration
09/10/2009 to 31/03/2014
Funds Received in each year
Tr
ia
Total Sub-project Cost
`90, 90,500/-
II Year (2010-11)
`56, 41,218/-
III Year (2011-12)
-Nil-/-
ud
io
I Year (2009-10)
`18,18,320/-
St
IV Year(2012-13)
`24,34,410/-
V Year(2013-14)
(funds received on Up to January 2014)

:
`6,70,796/- (Up to March 2014)
Total amount received
`1,89,84,448/-
`1,88,57,508/-
sk
PD
Bank Interest received on fund
de
Total expenditure
69
sk
PD
F
de
St
ud
io
l
Tr
ia
sk
PD
de
F
io
ud
St
l
ia
Tr
2014
de
sk
PD
F
St
u
di
o
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ia
FINAL REPORT

NAIP Component - I
Establishment of Business Planning and Development (BPD) Unit at TNAU, Coimbatore.

FINAL REPORT
National Agricultural Innovation Project
Establishment of Business Planning and Development (BPD)

Unit at TNAU, Coimbatore.



Agriculture Innovation Project

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2014

Coimbatore - 641 003.

Tamil Nadu Agricultural University

Establishment of Business Planning and Development (BPD) Unit at TNAU, Coimbatore.

Business Planning and Development Unit

Establishment of Business Planning and Development (BPD)

Business Planning and Development Unit

Tamil Nadu Agricultural University

National Agricultural InnovationProject

Establishment of Business Planning

Business Planning and Development Unit

: NAIP Component I (Establishment of Business Planning and

: Indian Council of Agricultural Research (ICAR), New Delhi

Reproduction of material in this report foreducational or other

: Director of Agri Business Development, TNAU, Coimbatore.

: Hifzur Rahman, Dept. of Plant Biotechnology, TNAU, Coimbatore.

Office administration service

Executive Summary/ Key words

. incubatees . , M/S Shapoorji Pallonji ,

Line Autotech Ind., . ,

. ( 51.24 ) , FERMENTOR , , , Large Gel

Promotion of entrepreneurship in the region through Agri Business Incubation (ABI) by

To undertake capacity building programs with respect to technologies and managerial

skills for promotingagribusiness.

To create competitive agribusiness environment in the region by involving more and

BPD unit functioning in the Directorate of Agribusiness Development, TNAU, Coimbatore.

infrastructure worth of `17.56 lakhs including in-house client accommodation

have been filed in the name of incubatees.

f. To promote capacity building a total number of 22skill oriented trainingsand business

promotional workshops have been oreganizedfor the benefit of nearly1045 persons.With

respect to human resource development an approximate number of 1,66,495mandays of

g. Interestingly,interincubatee incubation is one of the highlighted activities of NAIP-BPD

bulletins, manuals, brochures, handouts, pamphlets, folders, leaflets, popular articles,

made through one Ph.D thesis viz., Indicators of Agri-Entrepreneurship and

viz., A Study on the Market Feasibility of Irrigation Automation System

total revenue of `47.44 lakhs through licensing fee fortechnology commercialization,

infrastructure usage fee, royalty collection,membership enrollment and renewal fee.

Keywords:ICAR - NAIP-BPD Unit TNAU, Coimbatore Agri Business Incubation

Part-I:General Information of Sub-Project

Title of the sub-project

: Oct.2009 toJune 2012

10. List of consortium partners:

Directorate of Agri Business

August 2012 to March 2014

CPI-Consortia Principal Investigator

11. Statement of budget released and utilization partner-wise (` in Lakhs):

CPI Name, designation &

CPI-Consortia Principal Investigator

2. Overall Sub-project Objectives

3.1.1. TNAU-Herbal Insect Repellant

Since, organic agriculture is gaining momentum, replacement of pesticides with herbal

bugwas developed by the scientists in the Department of Agricultural Entomology, AC&RI,

Name and address of the licensee

M/s Bhuvicare Pvt Ltd,

M/S Bhuvicare herbal insect

M/s Arunai Agro Tech.

Signing MOU with M/S Arunai Agro Tech.

3.1.2. Rice Hybrid CORH-3 and CORH-4

M/ S Rasi Seeds Private Ltd.,

Signing MoU with M/S Rasi seeds, Coimbatore

3.1.3. Nutrigold Organic Plant Growth Promotor

Nutrigold is a plant growth promotingsecondary protein extractdeveloped by the

3.1.4. Solar Crop Dryer (Tunnel type)

M/s Reny Marketing,